Alzahra University Journals Management System

Number of Journals	25
Number of Issues	918
Number of Articles	7,565
Article View	12,275,710
PDF Download	8,681,655


1.	The Impact of External Relations of Manages and Organization on Competitive Advantage through Articulating Roles of Firm Image and Brand Credibility (Case Study: A Construction Company)
	Pages 13-37
	Esmaeil Shahtahmasbi; Seyed Hamid Khodadad Hosseini; Asadollah Kordnaije
	View Article PDF 2.42 M

2.	Editor in Chief Note
	Pages 10-12

	View Article PDF 250.61 K

3.	Exploring the Dual Role of Consumer Purchase Experience on Her/His Repurchase Intention of Counterfeit and Genuine Luxury Brands
	Pages 39-66
	Mehdi Jafarzadeh Kenari; Ghasem Bakhshandeh; Abdolhamid Ebrahimi
	View Article PDF 2.76 M

4.	Investigation of Key Antecedents and Consequences of the Brand Love Mobile Phone's Buyers
	Pages 67-92
	Hashem Aghazadeh; Mohammad Ali Shah Hosseini; Fatemeh Parishan
	View Article PDF 2.27 M

5.	An Investigation into the Effects of Self-Definition of Consumers on Their Attitudinal and Behavioral Loyalty with Regards to the Mediating Role of Consumer Identification through Brand (Case Study: Mashhad Leather Company)
	Pages 93-114
	Zohreh Dehdashti Shahrokh; Ali Yarahmadi; Hanzaleh Zeynvand Lorestani; Atefeh Kashipazan Javan
	View Article PDF 2.32 M

6.	An Investigation into the Congruence between Brand Personality and Customer Self-Image and its Effect on Customer Satisfaction and Loyalty (Case Study: Parsian Bank)
	Pages 115-134
	Seyyed Moslem Alavi; Mahdi Najafi Siahroudi; Mahmoud Samiei Nasr
	View Article PDF 1.93 M

7.	Developing an Understanding of Effective Factors Influencing on Customers Switching in Insurance Industry
	Pages 135-158
	Neda Abdolvand; Hamed Heidari
	View Article PDF 2.18 M

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The Impact of External Relations of Manages and Organization on Competitive Advantage through Articulating Roles of Firm Image and Brand Credibility (Case Study: A Construction Company)

Editor in Chief Note

Exploring the Dual Role of Consumer Purchase Experience on Her/His Repurchase Intention of Counterfeit and Genuine Luxury Brands

Investigation of Key Antecedents and Consequences of the Brand Love Mobile Phone's Buyers

An Investigation into the Effects of Self-Definition of Consumers on Their Attitudinal and Behavioral Loyalty with Regards to the Mediating Role of Consumer Identification through Brand (Case Study: Mashhad Leather Company)

An Investigation into the Congruence between Brand Personality and Customer Self-Image and its Effect on Customer Satisfaction and Loyalty (Case Study: Parsian Bank)

Developing an Understanding of Effective Factors Influencing on Customers Switching in Insurance Industry