سامانه مدیریت نشریات علمی دانشگاه الزهرا


1.	Editor-in-Chief Note


	مشاهده مقاله

2.	Integrated Marketing Communications and Brand Prestige in the Iranian National Olympic Committee
	صفحه 13-29
	Mahmoud Ashkani؛ Shahram Nazari؛ Rasool Norouzi Seyed Hossini
	مشاهده مقاله اصل مقاله 822.3 K

3.	The Loyalty, Trust and Word -of-Mouth in Sports Advertising: A Meta-Analysis
	صفحه 31-47
	Nasim Chiti؛ Reza Andam؛ Mojtaba Rajabi
	مشاهده مقاله اصل مقاله 869.38 K

4.	The Role of the Authenticity of Iranian Brands on the Emotional Attachment of Sports Goods Consumers, with Customer Bias as a Mediator
	صفحه 49-62
	Roghayeh Sarlab؛ Nahid Darooghe Arefi؛ Maryam Seidler؛ Fateme Zare
	مشاهده مقاله اصل مقاله 762.38 K

5.	The Factors Affecting the Development of Advertising through Social Media to Influence the Sport Product Customers’ Behavior Intentions
	صفحه 63-85
	Ali Karimi؛ Peyman Akbari
	مشاهده مقاله اصل مقاله 1.02 M

6.	The Adoption of Virtual Fitting Rooms in Iranian Sportswear Industries: A Mixed-Methods Study Based on TAM Model
	صفحه 87-109
	Seyyed Iman Ghaffarisadr؛ Farzad Nobakht Sareban
	مشاهده مقاله اصل مقاله 1.12 M

7.	The Effect of Online Advertising of Football Players on Fans' Purchase Intention with the Mediating Role of Players' Popularity
	صفحه 111-124
	Fereshteh Aghajani؛ Vajiheh Javani
	مشاهده مقاله اصل مقاله 888.17 K

Editor-in-Chief Note