عوامل موثر بر شکل گیری فرهنگ برند در کشت و صنعت مغان

Asghari Sarem, Ali; God bless you, Masoumeh; Saeedi, Mehdi, (2018), investigating the effect of employer brand on brand culture with the intermediary role of organizational pride in the social security organization of Hamedan province, scientific journal of brand management, volume 6, number 3 - serial number 19, October 2018, pages 194-149(In Persian)

Ebrahimi, Abulqasem and Mansouri, Seyed Hossein (2013) Investigating the effect of brand image and service quality on relational marketing and customers' behavioral tendencies, Perspective of Business Management, No. 14, pp. 153-170. (In Persian)

Hamidizadeh, Mohammad Reza; Balaghi Inalo, Mohammad Hossein; Atai, Mehdi. 2013. Factors affecting the promotion of the special value of the brand with an emphasis on promotion and company image (case study: mobile phone operators), Winter 2013 - No. 22 scientific-research/ISC (18 pages - from 755 to 772) (In Persian)

Hosni Ali, Mousavi; Marghani, Syed Jalal; Qadeiri Nia, Mohammad (2012) Brand Performance, Conceptualization and Measurement, Tourism Quarterly of Science and Culture University, Number 1, Volume 1, pp. 20. (In Persian)

Dear Shahriar Qanbarzadeh Miandhi, Reza and Fakharmesh, Sina (2014); Evaluating the effect of brand personality on customers' attitudinal and behavioral loyalty to the Hyperstar brand, Management Research in Iran, 4(16): 105-123. (In Persian)

Girard, Augustine; Bita, Cultural Development: Experiences and Policies, translated by Abdul Hamid Zarin Qalam, Parvaneh Spardeh and Ali Hashemi Gilani; (2001), Tehran: Basic Research Center, p.79. (In Persian)

 Samovar, Larry A., E. Porter, Richard, Stephanie, Lisa A. 2001. Communication between cultures, Gholamreza Kiani, Akbar Mir Hosseini, 1379, Tehran: Baz Publications, p.77. (In Persian)

 Mahmoudi Pati, Mohammad Reza; Esmaili, Zahra. 2013. Examining the role of brand and branding (as organizational innovation) in business development, National Conference of Entrepreneur University (knowledge-based industry(In Persian))

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Healy. Jason C., Pierre McDonagh.(2013).Consumer roles in brand culture and value co-creation in virtual communities, Journal of Business Research 66 (2013) 1528–1540.

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JacquelineKareema, Harold AndrewPatrickb, VeertaTantiac, SharonValarmathi Bc, (2022), Dataset exploring organizational culture of K-12 schools, Data in Brief, Volume 42, June 2022, 108179

Kürşad. Ömer Tüfekci, Nurhan Papatya. Gürcan Papatya.(2014). The Effect of Brand Culture on the Capability to Create Brand Identity under Sports Marketing Intelligence: A Practice in Football Base Associations of Western Mediterranean Region, American International Journal of Social Science, Vol. 3 No. 2.

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Maden. Deniz.(2013).The Concept of Brand Culture: A Qualitative Analysis Directed to Turkish Airlines, Mediterranean Journal of Social Sciences, MCSER Publishing, Rome-Italy.

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Schroeder,J.,Borgerson,J.,Wu,Z.(2015).A brand culture approach to Chinese cultural heritage brands, Journal of Brand Management (2015) 22, 261–279. doi:10.1057/bm.2015.12;published online 8 May 2015.

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SimranjeetKaur BaggaShikhaGeraSyed NadimulHaque, (2022), The mediating role of organizational culture: Transformational leadership and change management in virtual teams, Asia Pacific Management Review, Available online 2 August 2022.

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Yang, Yuekun. (2010). The construction of brand culture based on corporate culture. International Journal of Business and Management5 (4). 223-226.