ارائه یک مدل ساختاری از عوامل زمینه‌ای موثر بر قصد ادامه استفاده از شبکه‌های اجتماعی در مشتریان با محوریت ارزش‌های فایده‌گرایانه و ارزش‌های لذت‌گرایانه

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