برندسازی شرکتی با استفاده از رویکرد نظریه داده بنیاد (موردمطالعه: شرکت‌های صنعت ساختمان)

 آذر، عادل، رستگار، عباسعلی، باقری قره بلاغ، هوشمند (1398). رهبری تحول‌آفرین برند خاص: واکاوی نقش رفتارهای برندساز کارکنان بر بشارت برند در شرکت‌های بیمه، فصلنامه مدیریت بازرگانی، دوره 11، شماره 1، ص 141-162

 حسین زاده، رضا، بکتاش، فرزانه (1397)، بررسی تأثیر آمیخته بازاریابی حسی بر ارزش ویژه برند و تصویر برند، فصلنامه مدیریت بازرگانی دوره 2، شماره 1، ص 303-324.

روستا، احمد، (1393)، ماهنامه خبری، آموزشی پژوهشی تحلیلی صنعت ساختمان، شماره شهریور 93.

عزیزی، شهریار، قره چه، منیژه، براتی، ابولفضل (1396). الگوی برند موفق در صنعت کاشی و سرامیک با رویکرد نظریة داده بنیاد، فصلنامه مدیریت بازرگانی، دوره 9، شماره 4، صص 807-826.

دانایی فرد، حسن. الوانی، سید مهدی و آذر، عادل (1383) روش‌شناسی پژوهش کیفی در مدیریت، رویکرد جامع، تهران: انتشارات صفار- اشرافی.

محمدپور، احمد. (1392)، روش تحقیق کیفی ضد روش 2: مراحل و رویه‌های عملی در روش‌شناسی کیفی، تهران، نشر جامعه شناسان، چاپ دوم.

دانایی‌فرد، حسن و امامی، سید مجتبی (1386)، استراتژی‌های پژوهش‌های کیفی: تأملی بر نظریه‌پردازی داده بنیاد. فصلنامه اندیشه‌های مدیریت راهبردی، ش 69: 13-89.

Aaker, D. A. (2004). Brand portfolio strategy. New York: The Free Press.

Azar, A. Rastgar, A. Garabollagh, H. (2019). Brand-Specific Transformational Leadership: Analysis of the

     Role of the Employee’s Brand-Building Behaviour on Brand Evangelism in Insurance Companies. Journal

     of Business Management, 11(1), 141-162. (In Persian)

Azizi, S. Ghareche, M. Barati, A. (2018). Model of Successful Branding in the Ceramic and Tile Industry

     Using Grounded Theory Approach. Journal of Business Management, 9(4), 826-80. (In Persian)

Balmer, J. M. T. (2001). Corporate identity, corporate branding and corporate marketing seeing through the

     fog. European Journal of Marketing, 35(3/4), 248-291.

Balmer, J. M. T. & Gray, E. R. (2003). Corporate brands: What are they? What of them? European

     Journal of Marketing, 37(7/8),972-997.

Brown, T. J. Dacin, P. A. Pratt, M. G.&, Whetten, D. A.(2006). Identity, intended image, construed image,

     and reputation: an interdisciplinary framework and suggested terminology. Academy of Marketing

     Science. Journal,34(2),99–106.

Chang A. Chiang, H. H,&, Shian H. T.(2015), Investigating the dual-route effects of corporate branding on

     Brand equity, Asia Pacific Management Review,20, 120-129

Chathuranga, D.A.K. De Silva, N. & Dahanayake, K.(2014).Impact of Aesthetic Appearance to facilitate

      Corporate Business Objectives In organizations, The 3rd World Construction Symposium 2014:

     Sustainability and Development in Built Environment, 20 - 22 June, Colombo, Sri Lanka

Charmaz,K (2006),Grounding Grounded Theory: A practical Guide Through Quantitative Analysis

     ,London: Sage publication Ltd.

Corbin,J. and Strauss(2008),Basic of Qualitative Research,Third Edition, London: Sage Publications Inc.

Danaeifard,H and Emami,S,M.(2007). Strategies of Qualitative Research: A Reflection on Grounded

     Theory, Strategic management thought,69-97. (In Persian)

Danayeifard,H. Alvani,S.M. Azar,A.(2004). Qualitative Research Methodology in Management: A

     Comprehensive approach, Tehran, Eshraghi publication. (In Persian).

De Chernatony, L. 2010. From Brand Vision to Brand Evaluation, 3rded. Butterworth-Heinemann, Oxford.

Dowling, G.R. (2005). Corporate Reputations, Kogan Page, London.

Hatch, M. J. & Schultz, M. (2008). Taking brand initiative: How companies can align strategy, culture, and

     identity through corporate branding. New York: Jossey-Bass.

Hatch, M. J. & Schultz, M. (2003). Bringing the corporation into corporate branding. European Journal of

     Marketing, 37(7/8), 1041-1064.

Hosseinzadeh, M. Baktash, F. (2018). Studying the Effect of Mixed Experiential Marketing on Brand Equity

     and Brand Image (Case Study: Royal Mattress Brand). Journal of Business Management, 10(2), 303-324

     (In Persian).

Hirst, G. Van Dick, R. & Van Knippenberg, D. (2009). A social identity perspective on leadership and

     employee creativity. Journal of Organizational Behavior, 30(7), 963-982.

Hogg, M. A. & Terry, D. J. (2000). Soc ial identity and self-categorization processes in organizational

     contexts. Academy of Management Review, 25(1), 121-140.

Hulberg, J. (2006). Integrating corporate branding and sociological paradigms: a literature study. Journal of

     Brand Management, 14(1/2), 60-73.

Keller, K. L. & Aaker, D. A. (1998). The impact of corporate marketing on a company's brand extensions.

     Corporate Reputation Review, 1(4), 356-378.

Malek Akhlaghi E, Moradi, M.Mehdizadeh, M.Ahmadi, N (2013). Innovation Strategies, Performance

     Diversity and Development: An Empirical Analysis in Iran Construction and Housing Industry. Iranian

    Journal of Management Studies, 6, 2, 31-60.

Melewar, T. C. Gotsi, M. & Andriopoulos, C. (2012). Shaping the research agenda for corporate branding:

    Avenues for future research. European Journal of Marketing, 46(5), 600—608

Mohammadpour,A.,(2013) Qualitative research method of anti-method: procedures in qualitative. methodology, Sociologist publication,Tehran. (In Persian)

Muzellec, L. & Lambkin, M. (2006). Corporate rebranding: destroying, transferring or creating brand

     equity? European Journal of Marketing, 40(7/8), 803-824.

Punjaisri, K. & Wilson, A. (2011). Internal branding process: key Mechanisms, outcomes and moderating

     factors. European Journal of Marketing, 45(9/10), 1521-1537.

Roosta,A. (2014), Know the future, Sell and build, Journal of construction. (In Persian)

Speed, R. and Thompson, P. (2000). Determinants of sports sponsorship response. Journal of the Academy

     of Marketing Science, 28(2),226-38.

Spezial,H.and Carpenter,D (2003), Qualitative Research in Nursing: Advancing the Humanistic perspective

     , Philadelphia: Lippincott, Williams & Wilson.

Thesleff, R. J. Moisander,J.& Laine, P. M. (2011),Organizational dynamics and complexities of

     corporate brand building:A practice perspective,Scandinavian Journal of Management, 27, 196-204.

Toramal,M, Grys Jons,R.(2017), Development of new B2B venture corporate brand identity: A narrative

     performance approach,  Industrial Marketing Management, 65, 76-85.

Torres, A, Tammo H.A. Bijmolt, B. Tribó J. A. & Verhoef, P.(2012). Generating global brand equity

     through corporate social responsibility to key stakeholders, Intern. Journal of Research in Marketing,29,

     13-24.

Wallpach,S.V, Hemetsberger,A and Espersen,P. (2017) Performing identities: processes of brand and

     stakeholder identity co- construction.Journal of Business research, 70, 443-452.

Werther, J.B. & Chandler, D. (2005). Strategic corporate social responsibility as global brand insurance,

     Business Horizons, 48, 317-324.

Whittington, R. (2007). Strategy practice and strategy process: Family differences and the sociological eye.

    Organization Studies,28(10),1575-1586.