سامانه مدیریت نشریات علمی دانشگاه الزهرا


1.	Developing the Brand Equity of Football Clubs: The Partial Role of Identity Distinction, Identity Attractiveness, and Fan-Team Identification (Case Study: Iranian Premier Football League)
	صفحه 13-28
	Akbar Jaberi
	مشاهده مقاله اصل مقاله 1.06 M

2.	The Role of Color in the Brand Commitment of Sporting Good's Consumers: Mediating Role of the Brand Equity
	صفحه 29-48
	Soodabeh Rahmati؛ Hamid Reza Safari Jafarloo؛ Mohammad Sadegh Afroozeh
	مشاهده مقاله اصل مقاله 1.26 M

3.	Customer Behavior and Brand Promotion in Professional Sports Clubs: Developing Social Networks Marketing Model
	صفحه 49-69
	Rasool Nazari؛ Elham Moshkelgosha؛ Mohsen Loghmani
	مشاهده مقاله اصل مقاله 1.48 M

4.	The Effect of Athletes' Experience Quality on the Loyalty to Sports Clubs
	صفحه 71-84
	Arman Allahveisi؛ Behzad Izadi؛ Hossein Mansouri
	مشاهده مقاله اصل مقاله 1.03 M

5.	Designing an Electronic Marketing Model Based on Social Networks –Case Study on Sports Equipment Manufacturing Companies
	صفحه 85-102
	Ziba Mohammad Rezaee؛ Korosh Veisi؛ Adel Fatemi؛ Samira Aliabadi؛ Mohsen Smaeili
	مشاهده مقاله اصل مقاله 1.11 M

6.	Development Strategies of Online Sales Sports Products in Iran
	صفحه 103-120
	Mohammad Saeid Kiani؛ Leila Nazari؛ Leila Shahbazpour
	مشاهده مقاله اصل مقاله 1.46 M

سامانه مدیریت نشریات علمی. قدرت گرفته از سیناوب

Developing the Brand Equity of Football Clubs: The Partial Role of Identity Distinction, Identity Attractiveness, and Fan-Team Identification (Case Study: Iranian Premier Football League)