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Investigate the Mediating Role of Entrepreneurial Passion in the Impact of Digital Innovation on the Performance of New Sports Businesses | ||
| Sports Business Journal | ||
| مقاله 5، دوره 5، شماره 1 - شماره پیاپی 13، خرداد 2025، صفحه 75-89 اصل مقاله (1.52 M) | ||
| نوع مقاله: Original Article | ||
| شناسه دیجیتال (DOI): 10.22051/sbj.2024.47460.1165 | ||
| نویسندگان | ||
| Mehrdad Moharamzadeh* 1؛ Akbar Mahdavi Ghareh Agaj Olya2؛ Leila Naghavi3 | ||
| 1Professor of Sport Management, University of Mohaghegh Ardabili, Ardebil, Iran. | ||
| 2Ph.D Student of Sport Management, University of Mohaghegh Ardabili, Ardabil, Iran. | ||
| 3Ph.D Education Management, Payamnoor University, Ardabil Province, Ardabil, Iran. | ||
| چکیده | ||
| Purpose: This research aimed to examine the mediating role of entrepreneurial passion in the effect of digital innovation on the performance of start-up sports businesses, as perceived by sports science students at Mohaghegh Ardabili University. Methodology: The research method was applied in terms of purpose and descriptive-survey in terms of collection. The statistical population of the present study was 524 undergraduate, master's, and doctorate students of sports sciences at Mohaghegh Ardabili University. Cohen's method was used to determine the sample size. Two hundred forty people were chosen, and due to some incomplete questionnaires, 224 questionnaires were approved, and the random sampling method was simple. The measurement tools included the job enthusiasm questionnaire (Kardon and Kirk, 2017), the digital innovation questionnaire (Kianfar and Mousavi, 2014), and the performance questionnaire of the new sports business (Zia and Totifar Tehranpour, 2017). The validity of the questionnaires was measured using diagnostic, convergent and divergent validity criteria and to determine the reliability of questionnaires of entrepreneurial enthusiasm, digital innovation and the performance of start-up sports businesses, Cronbach's alpha coefficient was obtained as 0.83, 0.88 and 0.76, respectively, which shows that all three questionnaires have good reliability. A structural equation model was used to analyze the research hypotheses using SPSS version 19 and AMOS version 23 software. Findings: The research findings showed that the beta coefficient of digital innovation on the performance of start-up sports businesses was 0.98, entrepreneurial enthusiasm was reported as 0.30, and digital innovation on entrepreneurial enthusiasm was as 0.47. Therefore, based on Baron and Kenny's table, it can be concluded that entrepreneurial passion partially mediates the effect of digital innovation on the performance of new sports businesses.. Originality: The article's originality is that sports science students, especially postgraduate students, who have an entrepreneurial passion, can start new businesses in the field of sports science by using digital innovations in today's era.. | ||
| کلیدواژه‌ها | ||
| Business Performance؛ Digital Innovation؛ Entrepreneurship Passion | ||
| عنوان مقاله [English] | ||
| بررسی نقش واسطه اشتیاق کارآفرینی در تاثیر نوآوری دیجیتال بر عملکرد کسب وکارهای نوپای ورزشی | ||
| نویسندگان [English] | ||
| مهرداد محرم زاده1؛ اکبر مهدوی قره آغاج علیا2؛ لیلا نقوی3 | ||
| 1استاد مدیریت ورزشی، دانشگاه محقق اردبیلی، اردبیل، ایران. | ||
| 2دانشجوی دکتری مدیریت ورزشی، دانشگاه محقق اردبیلی، اردبیل، ایران. | ||
| 3دکتری مدیریت آموزشی، دانشگاه پیام نور، اردبیل، ایران. | ||
| چکیده [English] | ||
| هدف: هدف از انجام این تحقیق بررسی نقش واسطه اشتیاق کارآفرینی در تاثیر نوآوری دیجیتال بر عملکرد کسب‌وکارهای نوپای ورزشی از دیدگاه دانشجویان علوم ورزشی دانشگاه محقق اردبیلی بود. روش: روش تحقیق از نظر هدف کاربردی و از لحاظ گردآوری توصیفی- پیمایشی بود. جامعه آماری پژوهش حاضر، دانشجویان کارشناسی، کارشناسی‌ارشد و دکتری علوم ورزشی دانشگاه محقق اردبیلی به تعداد 524 نفر بودند. برای تعیین حجم نمونه از روش کوهن استفاده شد که در نهایت 240 نفر تعیین شدند که به دلیل وجود برخی از پرسشنامه های ناقص 224 پرسشنامه مورد تایید قرار گرفت و روش نمونه گیری به صورت تصادفی ساده بود. ابزار اندازه گیری شامل پرسشنامه اشتیاق شغلی (کاردون و کیرک، 2017)، پرسشنامه نوآوری دیجیتال (کیانفر و موسوی، 1400) و پرسشنامه عملکرد کسب و کار نوپای ورزشی (ضیا و طوطی فر تهران‌پور، 1397) بود. روایی پرسشنامه‌ها با استفاده از معیارهای روایی تشخیصی، همگرا و واگرا مورد سنجش قرار گرفت و برای تعیین پایایی پرسشنامه‌های اشتیاق کارآفرینانه، نوآوری دیجیتال و عملکرد کسب و کارهای نوپای ورزشی ضریب آلفای کرونباخ به‌ترتیب 83/0، 88/0 و 76/0 به‌دست‌آمد که نشان می‌دهد هر سه پرسشنامه از پایایی مطلوبی برخوردار هستند. برای تجزیه و تحلیل فرضیه‌های تحقیق از مدل معادلات ساختاری و به وسیله نرم افزار SPSS ورژن 19 و AMOS ورژن 23 استفاده شد. یافته‌ها: یافته‌های تحقیق نشان داد ضریب بتای نوآوری دیجیتال بر عملکرد کسب و کارهای نوپای ورزشی 98/0، اشتیاق کارآفرینانه بر عملکرد کسب و کارهای نوپای ورزشی 30/0 و نوآوری دیجیتال بر اشتیاق کارآفرینانه 47/0 اثرگذارند. بنابراین، می‌توان نتیجه گرفت براساس جدول بارون و کنی، اشتیاق کارآفرینانه در تأثیر نوآوری دیجیتال بر عملکرد کسب و کارهای نوپای ورزشی نقش میانجی جزئی دارد. اصالت و ابتکار مقاله: این پژوهش بر روی دانشجویان علوم ورزشی خصوصاً دانشجویان تحصیلات تکمیلی انجام شده و نشان داد اگر اشتیاق کارآفرینی داشته باشند با استفاده از نوآوری‌های دیجیتال در عصر حاضر، باعث راه‌اندازی کسب و کارهای جدید در حیطه علوم ورزشی شوند. | ||
| کلیدواژه‌ها [English] | ||
| اشتیاق کارآفرینی, عملکرد کسب و کار, نوآوری دیجیتال | ||
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