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Developing a Business Model for Extreme Sports Clubs: An Approach based on Financial and Capital Interaction | ||
Sports Business Journal | ||
مقاله 4، دوره 4، شماره 3 - شماره پیاپی 11، آذر 2024، صفحه 75-97 اصل مقاله (863.46 K) | ||
نوع مقاله: Original Article | ||
شناسه دیجیتال (DOI): 10.22051/sbj.2024.46857.1151 | ||
نویسندگان | ||
Maryam Amini1؛ Seyed Hossein Marashian* 2؛ Amin Khatibi3؛ Esmaeil Veisia2 | ||
1PhD Student in Sport Management, Shahid Chamran University of Ahvaz, Ahvaz, Iran. | ||
2Assistant Professor in Sport Management, Shahid Chamran University of Ahvaz, Ahvaz, Iran. | ||
3Associate Professor in Sport Management, Shahid Chamran University of Ahvaz, Ahvaz, Iran. | ||
چکیده | ||
Purpose: With the emergence of new and extreme sports, it is very important to examine their various aspects. This research deals with the design of the business model in extreme sports clubs with the approach of capital and financial interactions. Methodology: This qualitative research has used the thematic analysis approach to investigate components, communication, and business model design in extreme sports clubs. Data were collected through semi-structured interviews with specialists and experts in extreme sports. The thematic analysis approach of Brown and Clark (2006) was used for data analysis. Findings: The findings show that the business model in extreme sports clubs has three basic elements: tangible assets, intangible assets, and stakeholders. Through the two-way relations of these elements with extreme sports clubs, capacities, and dynamics are created for business. According to the type of participants, styles and levels of extreme sports, financial interactions, and social capital formation can be witnessed. This model has a cyclical nature that depends on the interactions between its components. Originality: This research presents an original business model framework for extreme sports clubs. Prior research on business models has yet to delve into the unique characteristics of this industry. This is the first study to explore the interplay between tangible and intangible assets, stakeholders, and the specificities of extreme sports participation (types, styles, and levels) to understand financial interactions and social capital formation within this domain. By highlighting the cyclical nature of this model. | ||
کلیدواژهها | ||
Business؛ Consumer؛ Extreme Sports؛ Stakeholders؛ Tangible Assets | ||
عنوان مقاله [English] | ||
توسعه یک مدل کسب و کار برای باشگاههای ورزشهای مخاطرهآمیز: رویکردی مبتنی بر تعامل مالی و سرمایه | ||
نویسندگان [English] | ||
مریم امینی1؛ سید حسین مرعشیان2؛ امین خطیبی3؛ اسمعیل ویسیا2 | ||
1دانشجوی دکتری مدیریت ورزشی، دانشگاه شهید چمران اهواز، اهواز، ایران. | ||
2استادیار مدیریت ورزشی، دانشگاه شهید چمران اهواز، اهواز، ایران. | ||
3دانشیار مدیریت ورزشی، دانشگاه شهید چمران اهواز، اهواز، ایران. | ||
چکیده [English] | ||
هدف: با ظهور ورزشهای جدید و مخاطرهآمیز بررسی جوانب مختلف آنها از اهمیت بالایی برخوردار است. این پژوهش به طراحی مدل کسبوکار در باشگاههای ورزشهای مخاطرهآمیز با رویکرد تعاملات سرمایهای و مالی میپردازد. روش: این پژوهش کیفی از رویکرد تحلیل مضمونی برای بررسی اجزا، ارتباطات و طراحی مدل کسبوکار در باشگاههای ورزشهای مخاطرهآمیز استفاده کرده است. از طریق انجام مصاحبههای نیمه ساختاریافته با متخصصان و کارشناسان حوزه ورزشهای مخاطرهآمیز دادهها جمعآوری شدند. رویکرد تحلیل مضمونی براون و کلارک (2006) برای تحلیل دادهها استفاده شد. یافتهها: یافتهها نشان میدهد که مدل کسبوکار در باشگاههای ورزشهای مخاطرهآمیز دارای سه عنصر اساسی داراییهای ملموس، داراییهای ناملموس، و ذینفعان است. از طریق روابط دوطرفه این عناصر با ورزشهای مخاطرهآمیز ظرفیتها و پویاییهایی برای کسبوکار ایجاد میشود. با توجه نوع مشارکتکنندگان، سبکها و سطوح ورزشهای مخاطرهآمیز میتوان شاهد تعاملات مالی و شکلگیری سرمایههای اجتماعی بود. این مدل ماهیتی چرخهای دارد که تابع تعاملات بین اجزای آن است. اصالت و ابتکار مقاله: این تحقیق یک مدل کسبوکار مهم را ارائه میدهد که بهطور خاص برای باشگاههای ورزشهای مخاطرهآمیز طراحی شده است. تحقیقات قبلی در مورد مدلهای کسبوکار ورزشی به ویژگیهای منحصربهفرد ورزشهای افراطی و وضعیت خاص این صنعت نپرداخته است. این اولین مطالعهای است که تعامل بین داراییهای مشهود و نامشهود، ذینفعان و ویژگیهای مشارکت ورزشی پرخطر (انواع، سبکها و سطوح) را برای درک تعاملات مالی و تشکیل سرمایه اجتماعی در این حوزه بررسی میکند. این تحقیق با برجسته کردن ماهیت چرخهای این مدل، بینشهای ارزشمندی را در مورد اکوسیستم منحصربهفردی که کسبوکار در باشگاههای ورزشهای افراطی را هدایت میکند، ارائه میکند. | ||
کلیدواژهها [English] | ||
داراییهای ملموس, ذینفعان, کسبوکار, مصرفکننده, ورزشهای افراطی | ||
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