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Presenting the Development Model of Active Sports Tourism with an Economic Approach: the Share of Health-Oriented Sports in the Gross Domestic Product | ||
Sports Business Journal | ||
دوره 4، شماره 4 - شماره پیاپی 12، اسفند 2024، صفحه 67-87 اصل مقاله (1.59 M) | ||
نوع مقاله: Original Article | ||
شناسه دیجیتال (DOI): 10.22051/sbj.2024.46767.1149 | ||
نویسندگان | ||
Zahra Sohrabi* 1؛ Mehrdad Moharam Zadeh2؛ Rasool Nazari3 | ||
1PhD Department of Sports Management, Faculty of Psychology and Educational Sciences, University of Mohaghegh Ardabili, Ardabil, Iran. | ||
2Professor of Sports Management, University of Mohaghegh Ardabili, Ardabil, Iran. | ||
3Associate Professor of Sports Management, Faculty of Sport Sciences, Isfahan (Khorasgan) Branch, Islamic Azad University, Isfahan, Iran. | ||
چکیده | ||
Purpose: More comprehensive and practical research is needed on active sports tourism, the importance of sports development in Iran, and its impact on the economy. Therefore, the current study aims to develop a sports tourism development model with an economic approach to address various aspects of increasing sports tourism's share in the gross domestic product. Methodology: This qualitative study used the database theory strategy and Charms's constructivist approach. Data were collected using in-depth semi-structured interviews. Nineteen experts in three fields—sports science, economy, and tourism—participated in the research. Findings: The interviews' 210 sentences were implemented into 145 initial and 22 focused codes. Finally, the factors identified from the interviews were classified into six core categories: health-giving movements, institutionalization, active lifestyle, health, people and society, and economy. The current model acknowledges that active sports tourism may directly and indirectly affect the Gross domestic product (GDP). Originality: It was found that increasing attention to active sports tourism improves people's health and quality of life and can also lead to increased productivity, reduced health costs, the growth of related industries, and an increase in gross domestic product. | ||
کلیدواژهها | ||
Health؛ Lifestyle؛ Sports Economy؛ Sports Marketing | ||
عنوان مقاله [English] | ||
ارائه الگوی توسعه گردشگری ورزشی فعال با رویکرد اقتصادی: سهم ورزش سلامت محور در تولید ناخالص داخلی | ||
نویسندگان [English] | ||
زهرا سهرابی1؛ مهرداد محرمزاده2؛ رسول نظری3 | ||
1دکتری گروه مدیریت ورزشی، دانشکده روانشناسی و علوم تربیتی، دانشگاه محقق اردبیلی، اردبیل، ایران. | ||
2استاد مدیریت ورزشی، دانشگاه محقق اردبیلی، اردبیل، ایران. | ||
3دانشیار مدیریت ورزشی، دانشکده علوم ورزشی، واحد اصفهان (خوراسگان)، دانشگاه آزاد اسلامی، اصفهان، ایران. | ||
چکیده [English] | ||
هدف: در رابطه با گردشگری ورزشی فعال و اهمیت توسعه ورزش در ایران و همچنین تأثیر آن بر اقتصاد، تحقیقات جامع و کاربردی چندانی انجام نشده است. از این رو، هدف پژوهش حاضر تدوین مدل توسعه گردشگری ورزشی با رویکرد اقتصادی است تا بتواند به جنبههای مختلف افزایش سهم خود در تولید ناخالص داخلی بپردازد. روش: در انجام این مطالعه کیفی از راهبرد تئوری پایگاه داده و رویکرد سازنده گرای Charms استفاده شد. دادهها با استفاده از مصاحبههای عمیق نیمه ساختاریافته جمع آوری شد. شرکت کنندگان در این پژوهش 19 نفر از متخصصان در سه حوزه علوم ورزشی، اقتصاد و گردشگری بودند. یافتهها: از حدود 210 جمله اجرا شده از مصاحبه ها، 145 کد اولیه، 22 کد متمرکز و در نهایت عوامل شناسایی شده از مصاحبهها در شش دسته اصلی جنبشهای سلامت بخش، نهادسازی، سبک زندگی فعال، سلامت، مردم و جامعه طبقهبندی شدند. مدل فعلی تصدیق میکند که گردشگری ورزشی فعال ممکن است تأثیر مستقیم و غیرمستقیمی بر تولید ناخالص داخلی (GDP) داشته باشد. اصالت و ابتکار مقاله: مشخص شد که افزایش توجه به گردشگری ورزشی فعال نه تنها به بهبود سلامت و کیفیت زندگی افراد کمک میکند، بلکه میتواند منجر به افزایش بهرهوری، کاهش هزینههای سلامت و رشد صنایع مرتبط و افزایش تولید ناخالص داخلی شود. | ||
کلیدواژهها [English] | ||
اقتصاد ورزش, بازاریابی ورزشی, سبک زندگی, گردشگر | ||
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