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Investigating Business Capacity and Dynamics in the Skating Federation of Iran: Importance-Performance Analysis of Competitive Advantage Promotion Indicators | ||
| Sports Business Journal | ||
| دوره 4، شماره 4 - شماره پیاپی 12، اسفند 2024، صفحه 89-103 اصل مقاله (1.57 M) | ||
| نوع مقاله: Original Article | ||
| شناسه دیجیتال (DOI): 10.22051/sbj.2024.46692.1147 | ||
| نویسندگان | ||
| Majed Honarjo1؛ Rasool Norouzi Seyed Hossini* 2؛ Shahram Nazari3 | ||
| 1PhD Student in Sports Management , Non-Profit Ivanki University, Tehran, Iran. | ||
| 2Associate Professor in Sport Management, Department of Sport Sciences, Faculty of Humanities, Tarbiat Modares University, Tehran, Iran. | ||
| 3Assistant Professor in Physical Education Instruction, Farhangian University, Shahid Chamran Campus, Tehran, Iran. | ||
| چکیده | ||
| Purpose: Competitive advantage is the distinguishing factor that positions an organization or company ahead of its competitors. It encompasses superior product or service features, cost-effectiveness, organizational culture, and innovative technologies. Companies must prioritize continuous improvement and innovation to sustain and enhance their competitive edge. This study scrutinizes the indicators of the Islamic Republic of Iran Skating Federation's competitive advantage, employing the Importance-Performance Analysis framework. It also explores its implications for business, employment, and entrepreneurship within the skating industry. Methodology: This research adopts an applied purpose and a descriptive method. The statistical population includes experts in the field of skating. Given the expert-centric approach used to analyze importance and performance, 73 individuals within the skating sports community were selected as samples. Criteria such as extensive experience in skating sports and appropriate education were considered in the selection process. Findings: According to the findings, four variables were placed in the first quarter. After prioritization and weighting, the priority is attracting sponsors, the second priority is the development of facilities and infrastructure, the third priority is customer orientation, and the fourth priority is the development of international relations in the country they were determined. Originality: This research pioneers an exploration of the skating federation's competitive advantage, offering valuable insights into its current state and implications for the broader business landscape, employment opportunities, and entrepreneurial endeavors within the skating industry. The findings can inform strategic planning and international goal-setting initiatives, providing a novel perspective on the skating federation's competitive positioning and multifaceted impact. | ||
| کلیدواژه‌ها | ||
| Goal- setting؛ Positioning؛ Sport Business؛ Sport Industry | ||
| عنوان مقاله [English] | ||
| بررسی ظرفیت و پویایی های کسب و کار در فدراسیون اسکیت جمهوری اسلامی ایران: تحلیل اهمیت- عملکرد شاخص‌های ارتقای مزیت رقابتی | ||
| نویسندگان [English] | ||
| مجید هنرجو1؛ رسول نوروزی سیدحسینی2؛ شهرام نظری3 | ||
| 1دانشجوی دکتری مدیریت ورزشی، دانشگاه غیرانتفاعی ایوانکی، تهران، ایران. | ||
| 2دانشیار مدیریت ورزشی، گروه علوم ورزشی، دانشکده علوم انسانی، دانشگاه تربیت مدرس، تهران، ایران. | ||
| 3استادیار آموزش تربیت بدنی، دانشگاه فرهنگیان، پردیس شهید چمران، تهران، ایران. | ||
| چکیده [English] | ||
| هدف: مزیت رقابتی به مزیتی اطلاق می‌شود که یک سازمان یا شرکت را از رقبا و جایگاهشان از سایر شرکت‌ها برتری دهد. این مزایا می‌تواند از طریق ویژگی‌های محصولات یا خدمات ارائه‌شده، هزینه‌های پایین‌تر، فرهنگ‌سازمانی، فناوری‌های نوآورانه و غیره ایجاد شود. به‌منظور حفظ و توسعه مزیت رقابتی، شرکت‌ها باید به بهبود مستمر و نوآوری در فعالیت‌های خود تمرکز کنند. پژوهش حاضر به بررسی شاخص‌های مزیت رقابتی فدراسیون اسکیت کشور بر اساس رویکرد اهمیت و عملکرد می‌پردازد. روش: پژوهش حاضر از نظر هدف کاربردی و از نظر روش توصیفی است. جامعه آماری این پژوهش شامل خبرگان حوزه ورزش اسکیت می‌باشند. با توجه به خبره محور بودن ماهیت روش تحلیل اهمیت و عملکرد 73 نفر در بین جامعه ورزشی اسکیت به‌عنوان نمونه در نظر گرفته شدند، برای انتخاب این افراد معیارهای از جمله سابقه بالا در حوزه ورزش اسکیت، تحصیلات مناسب لحاظ شد. یافته‌ها: مطابق با یافته‌ها 4 متغیر در ربع اول قرار گرفتند که بعد از اولویت‌بندی و وزن دهی به ترتیب اولویت اول جذب اسپانسر، اولویت دوم: توسعه امکانات و زیرساخت‌ها، اولویت سوم: مشتری مداری، اولویت چهارم: توسعه روابط بین المللی در کشور قرار گرفتند. اصالت و ابتکار مقاله: این تحقیق به کاوشی در مورد مزیت رقابتی فدراسیون اسکیت می‌پردازد و بینش‌های استراتژیک و ارزشمندی را در مورد وضعیت فعلی و پیامدهای آن برای چشم انداز تجاری گسترده تر، فرصت‌های شغلی و تلاش‌های کارآفرینی در صنعت اسکیت ارائه می دهد. یافته‌های این تحقیق می‌توانند در برنامه‌ریزی استراتژیک و ابتکارات بین‌المللی و همچنین هدف‌گذاری‌های کسب و کار مورد استفاده قرار گیرد و دیدگاه جدیدی را در مورد موقعیت رقابتی فدراسیون اسکیت در فضای کسب و کار و همچنین در مقایسه با سایر فدراسیون‌ها ارائه کنند. | ||
| کلیدواژه‌ها [English] | ||
| جایگاه سازی, صنعت ورزش, کسب و کار در ورزش, هدف‌گذاری | ||
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