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Identification of Solutions for Utilizing Donors' Capacity as Non-commercial Partners in Sports Infrastructure Development | ||
Sports Business Journal | ||
دوره 4، شماره 4 - شماره پیاپی 12، اسفند 2024، صفحه 105-125 اصل مقاله (1.53 M) | ||
نوع مقاله: Research Paper | ||
شناسه دیجیتال (DOI): 10.22051/sbj.2024.46709.1148 | ||
نویسندگان | ||
Hossein Kordloo* 1؛ Abbas Naghizadeh-Baghi2؛ Farzad Nobakht3؛ Mehrdad Moharam Zadeh4 | ||
1PhD Student of Sport Management, Department of Physical Education and Sport Sciences, University of Mohaghegh Ardabili, Ardabil, Iran | ||
2Associate Professor of Sport Management, Department Faculty of Physical Education and Sport Sciences, University of Mohaghegh Ardabili, Ardabil, Iran. | ||
3Associate Professor, Sport Management, Department, of Physical Education and Sport Sciences, University of Mohaghegh Ardabili, Ardabil, Iran. | ||
4Professor of Sport Management, Department of Physical Education and Sport Sciences, University of Mohaghegh Ardabili, Ardabil, Iran. | ||
چکیده | ||
Purpose: Given donors' significant capacity and potential to contribute to sports infrastructure development in the country, identifying suitable and practical Solutions for leveraging this capacity is of utmost importance. Therefore, this research aims to identify Solutions for utilizing donors' capacity in sports infrastructure development. Methodology: This qualitative study employed a thematic analysis approach, utilizing content analysis as an exploratory technique. The study population consisted of sports experts, managers, and individuals engaged in sports donors. Purposeful and snowball sampling methods were employed, and data saturation was achieved through 17 interviews. Semi-structured interviews were conducted either in person or via telephone. Validity and reliability were ensured through acceptability, transferability, confirmability, and retest. Findings: The data analysis yielded 42 open codes, categorized into nine sub-themes. Ultimately, the sub-themes were classified into five main themes: legal and structural reforms, improvement of management and planning, transformation and enhancement of public culture, strengthening of information dissemination and awareness, and economic support and incentives. The findings of this research present a comprehensive set of effective Solutions and tools for maximizing donors' participation in sports infrastructure development. Sports organizations and donors can make the most of this valuable capacity by employing these Solutions. Originality: The research findings provide insights into philanthropists' motivations, challenges, and potential contributions to advancing sports development initiatives. The study also proposes an innovative framework for effectively engaging and collaborating with donors to drive sports infrastructure growth. | ||
کلیدواژهها | ||
Development؛ Donors' Capacity؛ Economic؛ Innovation؛ Solutions؛ Sports Infrastructure | ||
عنوان مقاله [English] | ||
شناسایی راهکارهای استفاده از ظرفیت خیرین بهعنوان شرکای غیرتجاری در توسعه زیرساختهای ورزش کشور | ||
نویسندگان [English] | ||
حسین کردلو1؛ عباس نقیزاده باقی2؛ فرزاد نوبخت3؛ مهرداد محرمزاده4 | ||
1دانشجوی دکتری مدیریت ورزشی، گروه تربیتبدنی و علوم ورزشی، دانشگاه محقق اردبیلی، اردبیل، ایران. | ||
2دانشیار مدیریت ورزشی، گروه تربیت بدنی و علوم ورزشی، دانشگاه محقق اردبیلی، اردبیل، ایران. | ||
3دانشیار مدیریت ورزشی، گروه تربیت بدنی و علوم ورزشی، دانشگاه محقق اردبیلی، اردبیل، ایران. | ||
4استاد مدیریت ورزشی، گروه تربیت بدنی و علوم ورزشی، دانشگاه محقق اردبیلی، اردبیل، ایران. | ||
چکیده [English] | ||
هدف: با توجه به ظرفیت و پتانسیل بالای خیرین برای مشارکت در توسعه زیرساختهای ورزشی در کشور، شناسایی راهکارهای مناسب و عملیاتی برای بهرهگیری از این ظرفیت از اهمیت ویژهای برخوردار است. لذا هدف پژوهش حاضر شناسایی راهکارهای استفاده از ظرفیت خیرین در توسعه زیرساختهای ورزش کشور میباشد. روش: این پژوهش به شیوه کیفی انجام شد و برای تحلیل دادهها از روش تحلیل محتوای کیفی با استفاده از تکنیک تحلیل مضمون استفاده گردید که ماهیت اکتشافی دارد. جامعۀ آماری در این پژوهش را تمامی متخصصان و مدیران ورزشی و کسانی که در حوزه خیرین ورزش فعالیت داشتند، تشکیل داده بودند. نمونهگیری بهصورت هدفمند و گلوله برفی انجام شد که با 17 مصاحبه به اشباع نظری رسید. بهمنظور گردآوری اطلاعات از مصاحبۀ نیمه ساختاریافته استفاده شد که بهصورت ارتباط مستقیم و بهصورت تماس تلفنی انجام شد. برای سنجش روایی و پایایی از مقبولیت، قابلیت انتقال، تأییدپذیری و باز آزمون استفاده شد. یافتهها: از تجزیهوتحلیل دادهها 42 کد باز استخراج شد که در 9 مضمون فرعی قرار گرفت. درنهایت مضامین فرعی نیز در پنج مضمون اصلی شامل اصلاحات قانونی و ساختاری، بهبود مدیریت و برنامهریزی، تحول و ارتقای فرهنگ عمومی، تقویت اطلاعرسانی و آگاهیبخش، حمایتها و مشوقهای اقتصادی دستهبندی شدند. یافتههای این پژوهش، مجموعهای غنی از راهکارها و ابزارهای کارآمد را برای جذب حداکثری مشارکت خیرین در توسعه زیرساختهای ورزشی ارائه میکند. با بهرهگیری از این راهبردها، سازمانهای ورزشی و خود خیرین میتوانند به بهترین شکل ممکن از این ظرفیت ارزشمند بهرهمند شوند. اصالت و ابتکار مقاله: یافتههای تحقیق بینشهای منحصربهفردی را در مورد انگیزهها، چالشها و مشارکتهای بالقوه نیکوکاران در پیشبرد طرحهای توسعه ورزشی ارائه میدهد. همچنین، این مطالعه چارچوبی نوآورانه را برای مشارکت مؤثر و همکاری با سازمانهای بشردوستانه برای هدایت رشد زیرساختهای ورزشی پیشنهاد میکند. | ||
کلیدواژهها [English] | ||
اقتصادی, توسعه, راهکارها, زیرساخت ورزش, ظرفیت خیرین, نوآوری | ||
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