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The Effect of Core Product Quality on Organizational Performance Considering the Mediating Role of Fan Satisfaction (Case study: Persepolis and Esteghlal Football Club) | ||
Sports Business Journal | ||
مقاله 2، دوره 4، شماره 2 - شماره پیاپی 10، شهریور 2024، صفحه 35-61 اصل مقاله (859.95 K) | ||
نوع مقاله: Original Article | ||
شناسه دیجیتال (DOI): 10.22051/sbj.2024.45228.1123 | ||
نویسندگان | ||
Mehdi Pourhossein1؛ Ebrahim Ali Doost Ghahfarkhi* 2؛ Mehrzad Hamidi3؛ Khadijeh Pourzabih Sarhamami4 | ||
1PhD Student of Sport Management, Faculty of Sport Sciences, University of Mazandaran, Babolsar, Mazandaran, Iran. | ||
2Professor, Department of Sport Management, Faculty of Sports Sciences and Health, Tehran University, Tehran, Iran | ||
3Associate Professor, Department of Sport Management, Faculty of Sports Sciences and Health, Tehran University, Tehran, Iran. | ||
4PhD of Sport Management, Faculty of Sport Sciences, University of Mazandaran, Babolsar, Mazandaran, Iran. | ||
چکیده | ||
Purpose: Establishing an equilibrium between financial performance and sporting performance is one of the most critical concerns of current managers in professional football clubs. This study aimed to develop a model to investigate the effect of a core product quality on financial and sporting performance considering the mediating role of fan satisfaction in the two most popular clubs in Iran (Persepolis and Esteghlal). Methodology: The data was collected using the questionnaire survey and purposive and available sampling method. The statistical population of the study included all managers, experts, elites, and individuals who had sufficient knowledge and information (like club veterans) concerning the two most popular football clubs in Iran (Persepolis and Esteghlal). The data from 175 questionnaires was analyzed through the Structural Equation Modelling technique under the Partial Least Squares approach using PLS innovative software. Findings: The results demonstrated that there was a positive and significant relationship between the core product quality and organizational (financial and sporting) performance. Also, the mediating effect of fan satisfaction in the relationship between core product quality and organizational performance was confirmed. Originality: The model, provided as an effective tool, can help club managers analyze and choose the best club development strategies to equilibrate the financial and sporting performance of the club to more confidently achieve the organizational goals. The importance of these findings is that the application of appropriate mixed policies from fan satisfaction and core product quality will have a significant impact on improving organizational performance. | ||
کلیدواژهها | ||
Fan Satisfaction؛ Financial Performance؛ Football Club؛ Sports Performance؛ Product Quality | ||
عنوان مقاله [English] | ||
تأثیر کیفیت محصول اصلی بر عملکرد سازمانی با در نظر گرفتن نقش میانجی رضایت هواداران (مطالعه موردی: باشگاه فوتبال پرسپولیس و استقلال) | ||
نویسندگان [English] | ||
مهدی پورحسین1؛ ابراهیم علیدوست قهفرخی2؛ مهرزاد حمیدی3؛ خدیجه پورذبیح سرحمامی4 | ||
1دانشجوی دکتری مدیریت ورزشی، دانشکده علوم ورزشی، دانشگاه مازندران، بابلسر، مازندران، ایران. | ||
2استاد، گروه مدیریت ورزشی، دانشکده علوم ورزشی و تندرستی، دانشگاه تهران، تهران، ایران. | ||
3دانشیار، گروه مدیریت ورزشی، دانشکده علوم ورزشی و تندرستی، دانشگاه تهران، تهران، ایران. | ||
4دکترای مدیریت ورزشی، دانشکده علوم ورزشی، دانشگاه مازندران، بابلسر، مازندران، ایران. | ||
چکیده [English] | ||
هدف: ایجاد تعادل بین عملکرد مالی و عملکرد ورزشی یکی از مهم ترین دغدغههای مدیران فعلی در باشگاههای حرفه ای فوتبال است. هدف این مطالعه ساخت مدلی برای بررسی تأثیر کیفیت محصول اصلی بر عملکرد مالی و ورزشی با در نظر گرفتن نقش میانجی رضایت هواداران در دو باشگاه پرطرفدار ایران (پرسپولیس و استقلال) بود. روش: دادهها با استفاده از پیمایش پرسشنامه جمعآوری شده و از روش نمونهگیری هدفمند و در دسترس استفاده شده است. جامعه آماری پژوهش شامل کلیه مدیران، کارشناسان، نخبگان و افراد دارای دانش و اطلاعات کافی (مانند پیشکسوتان باشگاهی) مربوط به دو باشگاه پرطرفدار فوتبال ایران (باشگاه پرسپولیس و استقلال) بود. دادههای 175 پرسشنامه با استفاده از روش مدلسازی معادلات ساختاری با رویکرد حداقل مربعات جزئی با استفاده از نرمافزار PLS مورد تجزیه و تحلیل قرار گرفت. یافتهها: نتایج نشان داد که بین کیفیت محصول اصلی و عملکرد سازمانی (مالی و ورزشی) رابطه مثبت و معناداری وجود دارد. همچنین، تأثیر میانجی رضایت طرفداران در رابطه بین کیفیت محصول اصلی و عملکرد سازمانی تأیید شد. اصالت و ابتکار مقاله: مدل ارائه شده به عنوان یک ابزار موثر میتواند به مدیران باشگاه کمک کند تا بهترین استراتژیهای توسعه باشگاه را برای ایجاد تعادل بین عملکرد مالی و ورزشی باشگاه به منظور دستیابی با اطمینان بیشتر به اهداف سازمانی تجزیه و تحلیل و انتخاب کنند. اهمیت این یافتهها در این است که اعمال سیاستهای ترکیبی مناسب از رضایت طرفداران و کیفیت محصول اصلی تاثیر بسزایی در بهبود عملکرد سازمانی خواهد داشت. | ||
کلیدواژهها [English] | ||
باشگاه فوتبال, رضایت هواداران, عملکرد مالی, عملکرد ورزشی, کیفیت محصول | ||
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