کیفیت شخصیت برند؛ از شخصیت برند پررنگ تا اختلال شخصیت برند

شاه طهماسبی، اسماعیل؛ قورچی بیگی، اسحاق. (1398)؛ شخصیت برند بر سهم خرید مشتریان با توجه به نقش سازه­های ارتباطی در صنعت خرده­فروشی زنجیره­ای، فصلنامه مدیریت برند، 6(19)، 125-148.

صادق وزیری، فراز؛ خدامی، سهیلا؛ طیب­زاده، مهدی. (1398)؛ بررسی تأثیر شخصیت برند و ابعاد آن بر روی عشق به برند، وفاداری و تبلیغات دهان به دهان، فصلنامه مدیریت برند، 6(2)، 183-217.

عیوضی­نژاد، سلمان؛ بلور پارسا، محمدرضا؛ اکبری، محسن. (1399)؛ بهبود جایگاه ذهنی برند با استفاده از توسعه شخصیت برند: پژوهشی آمیخته، فصلنامه مدیریت برند، 7(1)، 47-82.

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