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Sohrabi, Zahra, Moharramzadeh, Mehrdad, Naghizadeh Baghi, Abbas, Azizian Kohn, Nasrin. (1402). Strategic Business Development Model of Iran's Professional Sports. جلوه هنر, 3(2), 71-92. doi: 10.22051/sbj.2023.42901.1072
Zahra Sohrabi; Mehrdad Moharramzadeh; Abbas Naghizadeh Baghi; Nasrin Azizian Kohn. "Strategic Business Development Model of Iran's Professional Sports". جلوه هنر, 3, 2, 1402, 71-92. doi: 10.22051/sbj.2023.42901.1072
Sohrabi, Zahra, Moharramzadeh, Mehrdad, Naghizadeh Baghi, Abbas, Azizian Kohn, Nasrin. (1402). 'Strategic Business Development Model of Iran's Professional Sports', جلوه هنر, 3(2), pp. 71-92. doi: 10.22051/sbj.2023.42901.1072
Sohrabi, Zahra, Moharramzadeh, Mehrdad, Naghizadeh Baghi, Abbas, Azizian Kohn, Nasrin. Strategic Business Development Model of Iran's Professional Sports. جلوه هنر, 1402; 3(2): 71-92. doi: 10.22051/sbj.2023.42901.1072

Strategic Business Development Model of Iran's Professional Sports

Sports Business Journal
دوره 3، شماره 2 - شماره پیاپی 6، مرداد 2023، صفحه 71-92    اصل مقاله (929.23 K)
نوع مقاله: Original Article
شناسه دیجیتال (DOI): 10.22051/sbj.2023.42901.1072
نویسندگان
Zahra Sohrabi1؛ Mehrdad Moharramzadeh* 2؛ Abbas Naghizadeh Baghi3؛ Nasrin Azizian Kohn3
1PhD Student, Department of Sports Management, Faculty of Psychology and Educational Sciences, Mohaghegh Ardabili University, Ardabil, Iran.
2Professor of Sports Management, Department of Sports Management, Faculty of Psychology and Educational Sciences, Mohaghegh Ardabili University, Ardabil, Iran.
3Associate Professor of Sports Management Department of Sports Management, Faculty of Psychology and Educational Sciences, Mohaghegh Ardabili University, Ardabil, Iran.
چکیده
Purpose: This study presents a strategic business development model for Iranian professional sports based on a global approach.
Methodology: Due to the exploratory nature of the research, the qualitative research method was used to present a model related to the research topic. For this purpose, a semi-structured interview was conducted with 20 experts. According to the foundation data method, the research sample was selected as a combination of theoretical and snowball sampling methods.
Findings: The research results showed that Iran's professional sports do not have a stable performance in both income and sports sectors. Also, obstacles and factors affecting strategic business development are based on a global approach in key players, stakeholders, sports structure, critical uncertainty, seniors, surprises, hardware infrastructure, human resources development, and development. It was achieved with the global approach, development consequences, and the preferred future of Iran's professional sports. For effective strategic business development based on a global approach in both sports and income should be provided with appropriate measures, compliance with requirements and taking into consideration considerations of the presented model, the basis for making the clubs profitable and, in the future, the financial and managerial independence of the club. Finally, acquire these previous properties to provide the basis for the optimal entry of clubs into the capital market.
Originality: Based on the grounded theory method, interviews with experts and using MAXQDA software, we draw the relationships between factors related to business development in professional sports.
کلیدواژه‌ها
Financial؛ MAXQDA Sports Clubs؛ Sustainable Performance
عنوان مقاله [English]
مدل توسعه کسب‌و‌کار ورزش حرفه‌ای ایران
نویسندگان [English]
زهرا سهرابی1؛ مهرداد محرم‌زاده2؛ عباس نقی‌زاده باقی3؛ نسرین عزیزیان کهن3
1دانشجوی دکتری، گروه مدیریت ورزشی، دانشکده روانشناسی و علوم تربیتی، دانشگاه محقق اردبیلی، اردبیل، ایران.
2استاد مدیریت ورزشی، گروه مدیریت ورزشی، دانشکده روانشناسی و علوم تربیتی، دانشگاه محقق اردبیلی، اردبیل، ایران.
3دانشیار گروه مدیریت ورزشی، گروه مدیریت ورزشی، دانشکده روانشناسی و علوم تربیتی، دانشگاه محقق اردبیلی، اردبیل، ایران.
چکیده [English]
هدف: هدف از این پژوهش ارائه مدلی از توسعه راهبردی ورزش حرفه ای ایران بر اساس رویکردی جهانی است.
روش: با توجه به ماهیت اکتشافی تحقیق، برای ارائه مدل مرتبط با موضوع تحقیق از روش تحقیق کیفی استفاده شد. برای این منظور مصاحبه‌ای نیمه ساختاریافته با 20 نفر از کارشناسان انجام شد. با توجه به استفاده از روش داده بنیاد، نمونه پژوهش به صورت ترکیبی از روش نمونه‌گیری نظری و نمونه‌گیری گلوله برفی انتخاب شد.
یافته‌ها: نتایج نشان داد ورزش حرفه‌ای ایران به دلیل ضعف شدید سودآوری و تجاری‌سازی، عملکرد پایداری در دو بخش درآمدی و ورزشی ندارد. با توجه به نتایج کدگذاری تحقیق، موانع و عوامل موثر بر توسعه استراتژیک بر اساس رویکرد جهانی در بازیگران کلیدی، ذینفعان کلیدی، ساختار ورزشی، عدم قطعیت بحرانی، سالمندان، شگفتی‌ها، زیرساخت‌های سخت‌افزاری، توسعه منابع انسانی، توسعه با رویکرد و توسعه جهانی پیامدهای آن در کنار آینده مطلوب ورزش حرفه ای ایران شناسایی شدند. برای توسعه استراتژیک ورزش حرفه‌ای باید با تدابیر مناسب، رعایت الزامات و در نظر گرفتن ملاحظات مدل ارائه شده، زمینه سودآوری باشگاه‌ها را در آینده فراهم نمود. امید است استقلال مالی و مدیریتی باشگاه‌ها موجب ورود آن‌ها به بازار سرمایه گردد.
اصالت ابتکار مقاله: بر مبنای روش داده‌بنیاد، مصاحبه با خبرگان و با استفاده از نرم‌افزار مکس‌کیودا روابط میان عوامل مرتبط با توسعه کسب و کار در ورزش حرفه‌ای استخراج و رسم شد. 
کلیدواژه‌ها [English]
توسعه استراتژیک, ورزش حرفه ای, عملکرد پایدار, رویکرد کلاسیک
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