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Douzandeh, Ebrahim, Sharafzadeh, Mohammad Hossein, Zare, َAmeneh. (1403). Donald Trump and his opponents as represented in his 2016 US presidential campaign retweets: A critical discourse analysis. جلوه هنر, 8(1), 63-91. doi: 10.22051/lghor.2023.41883.1742
Ebrahim Douzandeh; Mohammad Hossein Sharafzadeh; َAmeneh Zare. "Donald Trump and his opponents as represented in his 2016 US presidential campaign retweets: A critical discourse analysis". جلوه هنر, 8, 1, 1403, 63-91. doi: 10.22051/lghor.2023.41883.1742
Douzandeh, Ebrahim, Sharafzadeh, Mohammad Hossein, Zare, َAmeneh. (1403). 'Donald Trump and his opponents as represented in his 2016 US presidential campaign retweets: A critical discourse analysis', جلوه هنر, 8(1), pp. 63-91. doi: 10.22051/lghor.2023.41883.1742
Douzandeh, Ebrahim, Sharafzadeh, Mohammad Hossein, Zare, َAmeneh. Donald Trump and his opponents as represented in his 2016 US presidential campaign retweets: A critical discourse analysis. جلوه هنر, 1403; 8(1): 63-91. doi: 10.22051/lghor.2023.41883.1742

Donald Trump and his opponents as represented in his 2016 US presidential campaign retweets: A critical discourse analysis

Journal of Language Horizons
مقاله 3، دوره 8، شماره 1 - شماره پیاپی 19، شهریور 2024، صفحه 63-91    اصل مقاله (439.43 K)
نوع مقاله: Research article
شناسه دیجیتال (DOI): 10.22051/lghor.2023.41883.1742
نویسندگان
Ebrahim Douzandeh1؛ Mohammad Hossein Sharafzadeh* 2؛ َAmeneh Zare3
1Ph.D. Student, Department of Linguistics, Marvdasht Branch, Islamic Azad University, Marvdasht, Iran.
2Assistant Professor, Department of Linguistics, Marvdasht Branch, Islamic Azad University, Marvdasht, Iran
3Assistant Professor, Department of Linguistics, Marvdasht Branch, Islamic Azad University, Marvdasht, Iran.
چکیده
Donald Trump’s 106 handpicked tweets of his supporters in terms of his retweets, during his 2016 presidential campaign starting from the day before his candidacy announcement, June 15th, 2015, until the day he took office on January 20th, 2017, were explored in accordance with the Fairclough’s approach to CDA: (1) to identify the specific linguistic, discursive, and social features employed in Donald Trump’s retweets; (2) to explore how Donald Trump is represented via his retweets; (3) and to examine how Donald Trump’s opponents are represented via his retweets. The findings revealed a severe authenticity issue regarding Trump’s retweets since numerous Twitter accounts from which he retweeted did not exist on Twitter. Additionally, his representation was mainly us vs. them. He was attributed with Godlike characteristics while his opponents were poorly portrayed. Moreover, his representation was concentrated on his personal character, his popularity, and his financial success. From the discourse perspective, his discourse was simplistic, populistic, informal, and repetitious filled with powerful words describing nationalistic and economic–oriented ideologies. Generally, the discourse struggled to legitimize Trump as the prime candidate and delegitimize his opponents due to the people’s discontent with the career politicians. This study indicated that Trump’s presence as a celebrity politician was due to the need in society for a novel character to relieve traditional politics while his language simultaneously transformed the existing social order in the realm of American politics
کلیدواژه‌ها
critical discourse analysis؛ Trump’s candidacy legitimacy؛ Trump’s candidacy representation؛ Trump’s retweets؛ Twitter discourse
عنوان مقاله [English]
دونالد ترامپ و مخالفانش در بازتوییت های مبارزات ریاست جمهوری امریکا در سال 2016: مطالعه ای با رویکرد تحلیل انتقادی گفتمان
نویسندگان [English]
ابراهیم دوزنده1؛ محمدحسین شرف زاده2؛ آمنه زارع3
1دانشجوی دکتری، گروه زبان‌شناسی، واحد مرودشت، دانشگاه آزاد اسلامی، مرودشت، ایران
2استادیار، گروه زبان‌شناسی، واحد مرودشت، دانشگاه آزاد اسلامی، مرودشت، ایران.
3استادیار، گروه زبان‌شناسی، واحد مرودشت، دانشگاه آزاد اسلامی، مرودشت، ایران
چکیده [English]
106 توئیت دستچین‌شدة حامیان دونالد ترامپ که در طول مبارزات انتخاباتی ریاست جمهوری 2016، از روز قبل از اعلام نامزدی یعنی 15 ژوئن 2015 تا روز به قدرت‌رسیدن یعنی 20 ژانویه 2017 بازنشر شده بودند با رویکرد فرکلاف به تحلیل انتقادی گفتمان مورد پژوهش قرار گرفت. هدف از انجام پژوهش از این قرار بود: 1) شناسایی ویژگی‌های زبانی، گفتمانی و اجتماعی خاص به‌کاررفته در بازتوییت‌های دونالد ترامپ؛ (2) بازنمایی اینکه چگونه دونالد ترامپ در بازنشر توئیت‌هایش معرفی شده ‌است 3)؛ و بررسی اینکه چگونه مخالفان دونالد ترامپ آن را در بازنشر توییت‌ها نشان داده‌اند. یافته‌ها نشان داد که اعتبار ریتوییت‌های ترامپ زیر سؤال رفته بود زیرا حساب‌های توییتری که او از آن‌ها بازتوییت می‌کرد در توییتر وجود نداشتند. افزون بر این، وی اغلب به نمایش ما در مقابل آن‌ها پرداخته بود؛ یعنی ویژگی‌های خداگونه به او نسبت داده می‌شد در حالی که مخالفانش ضعیف به تصویر کشیده می‌شدند. همچنین، او بیشتر بر خصوصیات شخصی، محبوبیت و موفقیت مالی‌اش متمرکز بود. از نظر گفتمانی، گفتمان او ساده‌انگارانه، پوپولیستی، غیر رسمی، تکراری و سرشار از واژه‌های افراطی بود که ایدئولوژی‌های ملی‌گرایانه و اقتصادمحور را توصیف می‌کرد. به‌طورکلی، این گفتمان برای مشروعیت‌بخشیدن به ترامپ به‌عنوان نامزد اصلی و مشروعیت‌زدایی از مخالفان او بر پایه نارضایتی مردم از سیاستمداران حرفه‌ای تلاش می‌کرد. این پژوهش نشان داد که حضور ترامپ به‌عنوان یک سیاستمدار مشهور به‌دلیل نیاز جامعه به شخصیتی بدیع به‌عنوان فردی رها از سیاست سنتی بوده و همزمان زبان او نیز نظم اجتماعی موجود در قلمرو سیاست آمریکا را متحول کرده‌است.
کلیدواژه‌ها [English]
تحلیل گفتمان انتقادی, بازتوییت‌های ترامپ, شاخص‌های نامزدی ترامپ, مشروعیت نامزدی ترامپ, گفتمان توییتری
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