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Fathi, Mohammad Reza, Torabi, Mohsen, Karimi, Morteza. (1401). The Relationship between Entrepreneurial Differentiation and Promoting Manufacturing Strategies of Sporting Goods Manufacturers-The Mediating Role of the Fear of Failure. جلوه هنر, 2(2), 249-267. doi: 10.22051/sbj.2022.41172.1036
Mohammad Reza Fathi; Mohsen Torabi; Morteza Karimi. "The Relationship between Entrepreneurial Differentiation and Promoting Manufacturing Strategies of Sporting Goods Manufacturers-The Mediating Role of the Fear of Failure". جلوه هنر, 2, 2, 1401, 249-267. doi: 10.22051/sbj.2022.41172.1036
Fathi, Mohammad Reza, Torabi, Mohsen, Karimi, Morteza. (1401). 'The Relationship between Entrepreneurial Differentiation and Promoting Manufacturing Strategies of Sporting Goods Manufacturers-The Mediating Role of the Fear of Failure', جلوه هنر, 2(2), pp. 249-267. doi: 10.22051/sbj.2022.41172.1036
Fathi, Mohammad Reza, Torabi, Mohsen, Karimi, Morteza. The Relationship between Entrepreneurial Differentiation and Promoting Manufacturing Strategies of Sporting Goods Manufacturers-The Mediating Role of the Fear of Failure. جلوه هنر, 1401; 2(2): 249-267. doi: 10.22051/sbj.2022.41172.1036

The Relationship between Entrepreneurial Differentiation and Promoting Manufacturing Strategies of Sporting Goods Manufacturers-The Mediating Role of the Fear of Failure

Sports Business Journal
مقاله 15، دوره 2، شماره 2 - شماره پیاپی 4، مهر 2022، صفحه 249-267    اصل مقاله (1.1 M)
نوع مقاله: Original Article
شناسه دیجیتال (DOI): 10.22051/sbj.2022.41172.1036
نویسندگان
Mohammad Reza Fathi* 1؛ Mohsen Torabi2؛ Morteza Karimi3
1Associate Professor, Department of Management and Accounting, College of Farabi, University of Tehran, Iran
2Assistant Professor, Department of Management and Accounting, University of Hormozgan, Hormozgan, Iran.
3Suhrawardi Institute of Higher Education, Qazvin, Iran.
چکیده
Purpose: Today, with SMEs’ development, entrepreneurs’ decision-making is unique in promoting the manufacturing strategy. This study investigated the relationship between entrepreneurial differentiation and fear of failure in promoting SMEs’ manufacturing strategies of Sporting Goods Manufacturers.
Methodology: Regarding purpose, this study is applied research, and methodologically, it is correlational type. The research population consists of Sporting Goods Manufacturers. According to the statistics, there are 995 companies. Based on Morgan’s table, the sample size was 277 firms. The questionnaires used in this study included the differentiation questionnaire developed by Skowron and Friedlander (1998), the fear of failure questionnaire adapted from Cacciotti et al. (2016), and a researcher-made manufacturing strategy questionnaire. Relevant industry experts and professors confirmed the validity of this questionnaire. Structural equation modeling was used for data analysis through SmartPLS software.
Findings: The results showed that internal and external factors affecting entrepreneurs’ fear of failure could promote the manufacturing strategy by 59.2% (R2 = 0.592). On the other hand, entrepreneurial differentiation could also affect the promotion of the manufacturing industry by 52% (R2 = 0.520).
Originality: Although much research was done on entrepreneurship and manufacturing strategy, little was done on entrepreneurs’ differentiation and fear of failure. Entrepreneurs can be among the primary beneficiaries of this research. Corporate executives and research organizations can also use research findings to plan the manufacturing industry and entrepreneurial initiatives and manage strategy and entrepreneurship.
کلیدواژه‌ها
Decision Making؛ Economic Development؛ Manufacturing Strategies؛ Risk Taking؛ Small and Medium-Sized Enterprises
عنوان مقاله [English]
رابطه بین تمایز کارآفرینی و ترویج استراتژی‌های تولید تولیدکنندگان کالاهای ورزشی- نقش واسطه‌ای ترس از شکست
نویسندگان [English]
محمد رضا فتحی1؛ محسن ترابی2؛ مرتضی کریمی3
1دانشیار دانشکده مدیریت و حسابداری، دانشکدگان فارابی دانشگاه تهران، قم، ایران
2استادیار، گروه مدیریت و حسابداری، دانشگاه هرمزگان، هرمزگان، ایران.
3مؤسسه آموزش عالی سهروردی، قزوین، ایران.
چکیده [English]
هدف: امروزه با توسعه شرکت‌های کوچک و متوسط، نقش تصمیم‌گیری کارآفرینان جایگاه ویژه‌ای در ارتقای استراتژی تولید دارد. این مطالعه به بررسی رابطه بین تمایز کارآفرینی و ترس از شکست در ارتقای استراتژی‌های تولید شرکت‌های کوچک و متوسط در تولیدکنندگان کالاهای ورزشی پرداخت.
روش‌: این پژوهش از نظر هدف کاربردی و از نظر روش‌شناسی از نوع همبستگی است. جامعه پژوهش را تولیدکنندگان لوازم ورزشی تشکیل می دهند. طبق آمار 995 شرکت وجود دارد. حجم نمونه بر اساس جدول مورگان 277 شرکت بود. در این مطالعه از پرسشنامه‌های تمایز ایجاد شده توسط اسکورون و فریدلندر (1998)، پرسشنامه ترس از شکست اقتباس شده از کاچیوتی و همکاران (2016) و نیز از یک پرسشنامه محقق ساخته برای استراتژی تولید، استفاده شد. روایی پرسشنامه محقق ساخته توسط کارشناسان و اساتید صنعت مربوطه تایید شد. برای تجزیه و تحلیل داده‌ها از مدل‌سازی معادلات ساختاری و نرم افزار SmartPLS استفاده شد.
یافته‌ها: نتایج نشان داد که عوامل درونی و بیرونی مؤثر بر ترس کارآفرینان از شکست می‌تواند استراتژی تولید را تا 59.2 درصد ارتقا دهد (R2=0.592).  از سوی دیگر، تمایز کارآفرینی نیز می‌تواند بر ارتقای صنعت تولید تا 52 درصد تأثیر گذارد (R2 = 0.520).
اصالت و ابتکار مقاله: اگرچه تحقیقات زیادی در زمینه کارآفرینی و استراتژی تولید انجام شده است، اما تحقیقات کمی در مورد تمایز کارآفرینان و ترس از شکست انجام شده است. کارآفرینان می‌توانند از ذینفعان اولیه این تحقیق باشند. مدیران شرکت‌ها و سازمان‌های تحقیقاتی نیز می‌توانند از یافته‌های تحقیقاتی برای برنامه‌ریزی صنعت تولید و ابتکارات کارآفرینی و مدیریت استراتژی و کارآفرینی استفاده نمایند.
کلیدواژه‌ها [English]
استراتژی‌های ساخت, بنگاه‌های خرد و متوسط, تصمیم‌گیری, توسعه اقتصادی, خطرپذیری
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