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Norouzi Seyed Hossini, Rasool, Moradi, Erfan, Amini, Maryam. (1401). How Can the Elite Sports in Iran Lead to the Promotion of the Sports Industry Businesses? An ISM-MICMAC Approach. جلوه هنر, 2(2), 145-168. doi: 10.22051/sbj.2022.42189.1062
Rasool Norouzi Seyed Hossini; Erfan Moradi; Maryam Amini. "How Can the Elite Sports in Iran Lead to the Promotion of the Sports Industry Businesses? An ISM-MICMAC Approach". جلوه هنر, 2, 2, 1401, 145-168. doi: 10.22051/sbj.2022.42189.1062
Norouzi Seyed Hossini, Rasool, Moradi, Erfan, Amini, Maryam. (1401). 'How Can the Elite Sports in Iran Lead to the Promotion of the Sports Industry Businesses? An ISM-MICMAC Approach', جلوه هنر, 2(2), pp. 145-168. doi: 10.22051/sbj.2022.42189.1062
Norouzi Seyed Hossini, Rasool, Moradi, Erfan, Amini, Maryam. How Can the Elite Sports in Iran Lead to the Promotion of the Sports Industry Businesses? An ISM-MICMAC Approach. جلوه هنر, 1401; 2(2): 145-168. doi: 10.22051/sbj.2022.42189.1062

How Can the Elite Sports in Iran Lead to the Promotion of the Sports Industry Businesses? An ISM-MICMAC Approach

Sports Business Journal
مقاله 9، دوره 2، شماره 2 - شماره پیاپی 4، مهر 2022، صفحه 145-168    اصل مقاله (865.88 K)
نوع مقاله: Original Article
شناسه دیجیتال (DOI): 10.22051/sbj.2022.42189.1062
نویسندگان
Rasool Norouzi Seyed Hossini* 1؛ Erfan Moradi2؛ Maryam Amini3
1Associate Professor in Sport Management, Department of Sport Sciences, Faculty of Humanities, Tarbiat Modares University, Tehran, Iran.
2PhD in Sport Management, Department of Sport Sciences, Faculty of Humanities, Tarbiat Modares University, Tehran, Iran.
3PhD Student in Sport Management, Department of Sport Management, Faculty of Sports Sciences, Shahid Chamran University, Ahvaz, Iran.
چکیده
Purpose: This study examines what makes elite sports and how it affects Iran's sports business and industry. An integrated approach was used to achieve this goal.
Methodology: We segmented the data analysis procedure into three stages. For the fuzzy Delphi method, experts and academics were asked for their opinions on what was most important. After that, we used interpretative structural modeling (ISM) to classify the components and create a hierarchical model. The MICMAC analysis was also used to determine how the factors drive and depend on each other.
Findings: This study has identified 14 factors related to ES in Iran. The model that was developed has six levels. Also, the MICMAC analysis found that three variables were independent, two were dependent, three were linked, and one was found to be autonomous.
Originality: According to our knowledge, the research design presented in this article represents the first attempt to hierarchically analyze these factors and develop a model for ES in Iran, which can lead to the promotion of the sports business industry. Using the model that was made for the future of Iran's ES, preparations will need to be made, such as the following: Active diplomacy in sports (with a focus on championships and professional sports) by those who are involved and responsible for the problem; redesigning the country's sports structure for excellence and success in international arenas; There is a need to modify the goals and policies of ES to make them more coordinated with the specific goals and programs that correspond to the different scenarios that could occur: alterations to budget allocation and distribution to medal-rich and medal-prone sports; A talent search system that is built in and can be used to look for talents is also needed.
کلیدواژه‌ها
Business؛ Elite Sport؛ Fuzzy Delphi؛ Interpretive Structural Model؛ Sport Industry
عنوان مقاله [English]
چگونه ورزش نخبگی در ایران می‌تواند به ارتقای کسب و کارهای صنعت ورزش منجر شود؟ یک رویکرد ISM-MICMAC
نویسندگان [English]
رسول نوروزی سید حسینی1؛ عرفان مرادی2؛ مریم امینی3
1دانشیار مدیریت ورزشی، گروه علوم ورزشی، دانشکده علوم انسانی، دانشگاه تربیت مدرس، تهران، ایران.
2دکتری مدیریت ورزشی، گروه علوم ورزشی، دانشکده علوم انسانی، دانشگاه تربیت مدرس، تهران، ایران.
3دانشجوی دکتری مدیریت ورزشی، گروه مدیریت ورزشی، دانشکده علوم ورزشی، دانشگاه شهید چمران، اهواز، ایران.
چکیده [English]
هدف: پژوهش حاضر به بررسی عوامل تعیین کننده ورزش نخبگی و تأثیرگذاری این عوامل بر صنعت و کسب و کارهای ورزش ایران پرداخته است. تحقق این امر با استفاده از یک رویکرد یکپارچه دنبال شد.
روش: بدین منظور تجزیه و تحلیل داده‌ها این مطالعه در سه مرحله انجام شد. از روش دلفی فازی، به منظور دریافت خبرگان (اجرایی و علمی) و از مدل‌سازی ساختاری تفسیری برای طبقه بندی مولفه‌ها و ایجاد یک مدل سلسله مراتبی استفاده شد. تجزیه و تحلیل MICMAC نیز به منظور تعیین نفوذ و وابستگی هر یک از عوامل بکار گرفته شد.
یافته‌ها: 14 عامل کلیدی مرتبط با ورزش نخبگی در ایران شدند. مدلی که توسعه داده شد دارای شش سطح است. همچنین، تجزیه و تحلیل MICMAC نشان داد که در هر یک از خوشه‌های مستقل، وابسته، پیوندی و خودمختار به ترتیب 3، 2، 3 و 1 متغیر جای گرفتند.
اصالت و ابتکار مقاله: طرح تحقیق ارائه‌شده در این مقاله اولین تلاش برای تحلیل سلسله مراتبی این عوامل و ایجاد مدلی چند سطحی برای ورزش نخبگی در ایران است که می‌تواند منجر به ارتقای صنعت کسب‌وکارهای ورزشی شود. دست‌اندرکاران و متولیان ورزش ایران لازم است برمبنای آن اقداماتی را انجام دهند تا بتوان شاهد تعالی صنعت کسب‌وکارهای ورزشی ایران در عرصه‌های بین‌المللی بود؛ این موارد عبارت‌اند از: دیپلماسی فعال در ورزش (با تمرکز بر قهرمانی و ورزش حرفه‌ای)؛ بازطراحی ساختار ورزش کشور در جهت تعالی و موفقیت در عرصه‌های بین‌المللی؛ نیاز به اصلاح اهداف و سیاست‌های ورزش نخبگی؛ اصلاح نظام تخصیص و توزیع بودجه به ورزش‌های مدال‌آور و مستعد مدال و نیز طراحی یک نظام یکپارچه استعدادیابی.
کلیدواژه‌ها [English]
ورزش نخبگی, دلفی فازی, مدل ساختاری تفسیری, صنعت ورزش, کسب‌وکار
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