دانشگاه الزهرا

 News

 Statistics

Number of Journals25
Number of Issues918
Number of Articles7,565
Article View12,275,710
PDF Download8,681,655
محمد میرزا, ., سایبانی, ., سوادی, . (2022). ارائه یک مقیاس معتبر برای سنجش کیفیت خدمات در رویدادهای کشتی. Glory of Art (Jelve-y Honar) Alzahra Scientific Quarterly Journal, 2(2), 67-84. doi: 10.22051/sbj.2022.41625.1049
محمد حسین محمد میرزا; حمیدرضا سایبانی; مهدی سوادی. "ارائه یک مقیاس معتبر برای سنجش کیفیت خدمات در رویدادهای کشتی". Glory of Art (Jelve-y Honar) Alzahra Scientific Quarterly Journal, 2, 2, 2022, 67-84. doi: 10.22051/sbj.2022.41625.1049
محمد میرزا, ., سایبانی, ., سوادی, . (2022). 'ارائه یک مقیاس معتبر برای سنجش کیفیت خدمات در رویدادهای کشتی', Glory of Art (Jelve-y Honar) Alzahra Scientific Quarterly Journal, 2(2), pp. 67-84. doi: 10.22051/sbj.2022.41625.1049
محمد میرزا, ., سایبانی, ., سوادی, . ارائه یک مقیاس معتبر برای سنجش کیفیت خدمات در رویدادهای کشتی. Glory of Art (Jelve-y Honar) Alzahra Scientific Quarterly Journal, 2022; 2(2): 67-84. doi: 10.22051/sbj.2022.41625.1049

ارائه یک مقیاس معتبر برای سنجش کیفیت خدمات در رویدادهای کشتی

Sports Business Journal
Article 5, Volume 2, Issue 2 - Serial Number 4, April 1401, Pages 67-84    PDF (804.82 K)
Document Type: پژوهشی اصیل
DOI: 10.22051/sbj.2022.41625.1049
Authors
محمد حسین محمد میرزا1; حمیدرضا سایبانی* 2; مهدی سوادی2
1دانشجوی دکترا، دانشکده علوم ورزشی، واحد بین‌الملل قشم، دانشگاه آزاد، قشم، ایران.
2استادیار گروه علوم ورزشی، واحد بین الملل قشم، دانشگاه آزاد، قشم، ایران.
Abstract
هدف: مقیاس‌های اندازه‌گیری معتبر یا قابل اعتماد می‌توانند اطمینان حاصل کنند که استنتاج‌ها و نتیجه‌گیری­‌های صحیح و قابل اعتماد در پژوهش‌­ها تولید می­‌شوند. پژوهش حاضر به منظور اعتبارسنجی مقیاس کیفیت خدمات برای رویدادهای کشتی انجام شده است.
روش: عوامل و موارد مرتبط با کیفیت خدمات مسابقات کشتی با استفاده از روش تحقیق کیفی شناسایی و در قالب پرسشنامه تدوین شد. سپس با استفاده از تحلیل عاملی اکتشافی و تأییدی، پرسشنامه‌ای با هفت مؤلفه و 41 سؤال نهایی شد. این پرسشنامه بین 384 نفر از تماشاگران لیگ کشتی ایران، توزیع و جمع‌آوری شد.
یافته‌ها: مدل اندازه‌گیری توسعه‌یافته پژوهش از برازش کافی برخوردار است. روایی همگرا و واگرا و پایایی درونی و ترکیبی نیز برای این مقیاس هدف تایید شد. بنابراین می‌توان به محققان و مدیران اجرایی توصیه کرد که از همین مقیاس برای ارزیابی کیفیت خدمات ارائه شده در مسابقات کشتی استفاده کنند.
اصالت و ابتکار مقاله: در این تحقیق از دو روش کمی و کیفی استفاده شده است.
Keywords
استانداردسازی ابزار; تحلیل عاملی اکتشافی; تحلیل عاملی تاییدی; رویکرد تماشاچیان; مسابقات ورزشی
References
  1. Bahrami, S., Kiani, M. S., Nazari, L., & Shahbazpour, L. (2021). The Relationship between Service Quality, Physical Evidence and Customer Satisfaction in Sports Centres. Sports Business Journal, 1(1), 179-191. https://doi.org/10.22051/sbj.2021.37342.1014
  2. Bang, H., & Lee, C. S. (2014). The roles of large-scale sporting event volunteer motivations in predicting behavioural intention within the theory of planned behaviour. International Journal of Hospitality and Event Management, 1(2), 111-134. https://doi.org/10.1504/ IJHEM.2014.066987
  3. Bernthal, M. J., & Sawyer, L. L. (2004). The importance of expectations on participatory sport event satisfaction: an exploration into the effect of athlete skill level on service expectations. The Sport Journal, 7(3). https://www.cabdirect.org/cabdirect/abstract/20053024006
  4. Biscaia, R., Correia, A., Yoshida, M., Rosado, A., & Marôco, J. (2013). The role of service quality and ticket pricing on satisfaction and behavioural intention within professional football. International Journal of Sports Marketing and Sponsorship. https:/doi.org/10. 1108/IJSMS-14-04-2013-B004
  5. Bitner, M. J., & Hubbert, A. R. (1994). Encounter satisfaction versus overall satisfaction versus quality. Service Quality: New Directions in Theory and Practice, 34(2), 72-94. https://doi. org/10.4135/9781452229102.N3
  6. Bolker, B. M., Brooks, M. E., Clark, C. J., Geange, S. W., Poulsen, J. R., Stevens, M. H. H., & White, J.-S. S. (2009). Generalized linear mixed models: a practical guide for ecology and evolution. Trends in Ecology & Evolution, 24(3), 127-135. https:/doi.org/10.1016/ j.tree.2008.10.008
  7. Brady, M. K., & Cronin Jr, J. J. (2001). Some new thoughts on conceptualizing perceived service quality: a hierarchical approach. Journal of Marketing, 65(3), 34-49. http://doi.org/10. 1509/jmkg.65.3.34.18334
  8. Brady, M. K., Voorhees, C. M., Cronin, J. J., & Bourdeau, B. L. (2006). The good guys don't always win: the effect of valence on service perceptions and consequences. Journal of Services Marketing. https://doi.org/10.1108/08876040610657011
  9. Calabuig-Moreno, F., Crespo-Hervas, J., Prado-Gasco, V., Mundina-Gomez, J., Valantine, I., & Stanislovaitis, A. (2016). Quality of sporting events: validation of the eventqual scale. Transformations in Business & Economics, 15(2). https://abacus.universidadeuropea. com/handle/11268/7423
  10. Chang, K., & Chelladurai, P. (2003). System-based quality dimensions in fitness services: development of the scale of quality. The Service Indsutries Journal, 23(5), 65-83. https://doi.org/10.1080/02642060308565624
  11. Chelladurai, P. (2014). Managing Organizations: For Sport and Physical Activity a Systems Perspective. Routledge. https://doi.org/10.4324/9781315213286
  12. Choi, C., Greenwell, T. C., & Lee, K. (2018). Effects of service quality, perceived value, and consumer satisfaction on behavioral intentions in virtual golf. Journal of Physical Education and Sport, 18(3), 1459-1468. http://doi.org/10.7752/jpes.2018.03216
  13. Cole, S. T., & Illum, S. F. (2006). Examining the mediating role of festival visitors’ satisfaction in the relationship between service quality and behavioral intentions. Journal of Vacation Marketing, 12(2), 160-173. https://doi.org/10.1177/1356766706062156
  14. Dai, P., Zhang, S., Hou, H., Yang, Y., & Liu, R. (2019). Valuing sports services in urban parks: A new model based on social network data. Ecosystem Services, 36, 100891. https://doi.org/ 10.1016/j.ecoser.2019.01.003
  15. Dobson, S., Goddard, J. A., & Dobson, S. (2001). The economics of football (Vol. 10). Cambridge University Press Cambridge. http://doi.org/10.1017/CBO9780511493225
  16. Fornell, C., & Larcker, D. F. (1981). Structural equation models with unobservable variables and measurement error: Algebra and statistics. Journal of Marketing Research, 18(3), 382- 388. https://doi.org/10.1177/002224378101800313
  17. Hulland, J. (1999). Use of partial least squares (PLS) in strategic management research: A review of four recent studies. Strategic Management Journal, 20(2), 195-204. https://doi.org/ 10.1002/(SICI)1097-0266(199902)20:2%3C195::AID-SMJ13%3E3.0.CO;2-7
  18. Jen, W., Tu, R., & Lu, T. (2011). Managing passenger behavioral intention: an integrated framework for service quality, satisfaction, perceived value, and switching barriers. Transportation, 38(2), 321-342. http://doi.org/10.1007/s11116-010-9306-9
  19. Kelley, S. W., & Turley, L. W. (2001). Consumer perceptions of service quality attributes at sporting events. Journal of Business Research, 54(2), 161-166. https://doi.org/10.1016/ S0148-2963(99)00084-3
  20. Kim-Soon, N., Rahman, A., & Visvalingam, L. (2014). SERVQUAL: Can it be used to differentiate guest’s perception of service quality of 3 star from a 4 star hotel. International Business Research, 7(7), 37-47. http://doi.org/10.5539/ibr.v7n7p37
  21. Kim, D.-S., Lee, Y.-H., Bae, K. S., Baek, G. H., Lee, S. Y., Shim, H., . . . Rhie, S. J. Y. (2019). PyeongChang 2018 Winter Olympic Games and athletes’ usage of ‘polyclinic’medical services. BMJ Open Sport & Exercise Medicine, 5(1), e000548. https://doi.org/10.11 36/bmjsem-2019-000548
  22. Kim, H. D., & Lough, N. (2007). An Investigation into relationships among constructs of service quality, customer satisfaction, and repurchase intention in Korean private golf courses. The ICHPER-SD Journal of Research in Health, Physical Education, Recreation, Sport & Dance, 2(1), 14. https://digitalscholarship.unlv.edu/edpsych_fac_articles/20/
  23. Kim, J., Kang, J. H., & Kim, Y.-K. (2014). Impact of Mega Sport Events on Destination Image and Country Image. Sport Marketing Quarterly, 23(3), 161-175. https://www.proquest.com/ openview/c5fb2266c13118bdb4660b7656a4b7c1/1?pq-origsite= gscholar&cbl=28711
  24. Ko, Y. J., Zhang, J., Cattani, K., & Pastore, D. (2011). Assessment of event quality in major spectator sports. Managing Service Quality: An International Journal. http://doi.org/10. 1108/09604521111127983
  25. Lee, J., Graefe, A. R., & Burns, R. C. (2004). Service quality, satisfaction, and behavioral intention among forest visitors. Journal of Travel & Tourism Marketing, 17(1), 73-82. https://doi.org/10.1300/J073v17n01_05
  26. Mallery, P., & George, D. (2000). SPSS for windows step by step. Allyn & Bacon, Inc. https://www.amazon.com/SPSS-Windows-Step-Simple-Reference/dp/0205375529
  27. Moon, K. S., Kim, M., Ko, Y. J., Connaughton, D. P., & Lee, J. H. (2011). The influence of consumer's event quality perception on destination image. Managing Service Quality: An International Journal. https://doi.org/10.1108/09604521111127974
  28. Murray, D., & Howat, G. (2002). The Relationships among Service Quality, Value, Satisfaction, and Future Intentions of Customers at an Australian Sports and Leisure Centre. Sport Management Review, 5(1), 25-43. https://doi.org/10.1016/S1441-3523(02)70060-0
  29. Parasuraman, A., Zeithaml, V. A., & Berry, L. (1988). SERVQUAL: A multiple-item scale for measuring consumer perceptions of service quality. Journal of Retailing, 64(1), 12–40. https://psycnet.apa.org/record/1989-10632-001
  30. Pourzarnegar, J. (2022). The Viewpoint of Sports Clubs’ Managers on Sports Marketing. Sports Business Journal, 2(1), 107-118. https://doi.org/10.22051/sbj.2022.40442.1032
  31. Ribeiro, T. M., Correia, A., Biscaia, R., & Figueiredo, C. (2018). Examining service quality and social impact perceptions of the 2016 Rio de Janeiro Olympic Games. International Journal of Sports Marketing and Sponsorship. https://doi.org/10.1108/IJSMS-08-2017-0080
  32. Rozita, A., Zana, A. N., Khairulzaman, H., & Norlizah, A. (2014). Impact of sport complex services towards costumer behaviour in Terengganu. Procedia-Social and Behavioral Sciences, 153, 410-418. http://doi.org/10.1016/j.sbspro.2014.10.074
  33. Sarlab, R. (2022). Estimating People's Willingness to Pay for Team and Individual Sports Has the Service Quality Effect on It? Sports Business Journal, 2(2), 51-64. https://doi.org/ 10.22051/sbj.2022.41393.1040
  34. Shonk, D. J. (2006). Perceptions of service quality, satisfaction and the intent to return among tourists attending a sporting event. The Ohio State University. https://www.scirp.org/(S(351 jmbntvnsjt1aadkposzje))/reference/ReferencesPapers.aspx?ReferenceID=1901625
  35. Spreng, R. A., & Mackoy, R. D. (1996). An empirical examination of a model of perceived service quality and satisfaction. Journal of Retailing, 72(2), 201-214. https://doi.org/10. 1016/S0022-4359(96)90014-7
  36. Theodorakis, N., Kambitsis, C., & Laios, A. (2001). Relationship between measures of service quality and satisfaction of spectators in professional sports. Managing Service Quality: An International Journal. http://doi.org/10.1108/09604520110410638
  37. Theodorakis, N. D., Kaplanidou, K., & Karabaxoglou, I. (2015). Effect of event service quality and satisfaction on happiness among runners of a recurring sport event. Leisure Sciences, 37(1), 87-107. https://doi.org/10.1080/01490400.2014.938846
  38. Yoshida, M., & James, J. D. (2011). Service quality at sporting events: Is aesthetic quality a missing dimension? Sport Management Review, 14(1), 13-24. https://doi.org/10.1016/ j.smr.2009.06.002
  39. Yu, H. S., Zhang, J. J., Kim, D. H., Chen, K. K., Henderson, C., Min, S. D., & Huang, H. (2014). Service quality, perceived value, customer satisfaction, and behavioral intention among fitness center members aged 60 years and over. Social Behavior and Personality: An International Journal, 42(5), 757-767. http://doi.org/10.2224/sbp.2014.42.5.757
  40. Zhang, Y., Lee, D., Judge, L. W., & Johnson, J. E. (2014). The Relationship among service quality, satisfaction, and future attendance intention: The case of Shanghai ATP Masters 1000. International Journal of Sports Science, 4(2), 50-59. https://doi.org/10.5923/j.sports.201 40402.03  
Statistics
Article View: 152
PDF Download: 207


Journal Management System. Powered by Sinaweb