دانشگاه الزهرا

  اخبار و اعلانات

 آمار

تعداد نشریات25
تعداد شماره‌ها959
تعداد مقالات7,901
تعداد مشاهده مقاله13,355,019
تعداد دریافت فایل اصل مقاله9,480,468
Rastgoo, Samaneh, Bahrololoum, Hassan, Andam, Reza, Bagheri, Hadi, Mikazemi, Seyedeh Azra. (1401). Analysis the Process of Co-creation Experience in Sports Tourism of Iran. جلوه هنر, 2(2), 33-50. doi: 10.22051/sbj.2022.41339.1038
Samaneh Rastgoo; Hassan Bahrololoum; Reza Andam; Hadi Bagheri; Seyedeh Azra Mikazemi. "Analysis the Process of Co-creation Experience in Sports Tourism of Iran". جلوه هنر, 2, 2, 1401, 33-50. doi: 10.22051/sbj.2022.41339.1038
Rastgoo, Samaneh, Bahrololoum, Hassan, Andam, Reza, Bagheri, Hadi, Mikazemi, Seyedeh Azra. (1401). 'Analysis the Process of Co-creation Experience in Sports Tourism of Iran', جلوه هنر, 2(2), pp. 33-50. doi: 10.22051/sbj.2022.41339.1038
Rastgoo, Samaneh, Bahrololoum, Hassan, Andam, Reza, Bagheri, Hadi, Mikazemi, Seyedeh Azra. Analysis the Process of Co-creation Experience in Sports Tourism of Iran. جلوه هنر, 1401; 2(2): 33-50. doi: 10.22051/sbj.2022.41339.1038

Analysis the Process of Co-creation Experience in Sports Tourism of Iran

Sports Business Journal
مقاله 3، دوره 2، شماره 2 - شماره پیاپی 4، مهر 2022، صفحه 33-50    اصل مقاله (707.22 K)
نوع مقاله: Original Article
شناسه دیجیتال (DOI): 10.22051/sbj.2022.41339.1038
نویسندگان
Samaneh Rastgoo1؛ Hassan Bahrololoum* 2؛ Reza Andam2؛ Hadi Bagheri3؛ Seyedeh Azra Mikazemi4
1PhD Student in Sports Management, Faculty of Physical Education, Shahrood University of Technology, Shahrood, Iran.
2Associate Professor Sports Management, Faculty of Physical Education, Shahrood University of Technology, Shahrood, Iran.
3Assistant Professor Sports Management, Faculty of Physical Education, Shahrood University of Technology, Shahrood, Iran.
4Associate Professor Sports Management, Faculty of Physical Education and Sports Sciences, University of Birjand, Birjand, Iran.
چکیده
Purpose: The present study investigates the experience co-creation process in Iran’s sports tourism.
Methodology: This study is a type of mixed research. Ten experts and researchers in the field of co-creation in sports tourism participated in the qualitative stage, while 15 specifically chosen tourism professionals participated in the quantitative phase. A semi-structured interview was used to collect data for the qualitative section of the study, and a researcher-structured questionnaire was used to collect data for the quantitative section. These data were used to create the research model based on the DEMATEL technique's results.
Findings: Thematic analysis was used to analyze the qualitative data, and the results revealed six organizing themes such as market research, creation of dynamic organization, working team development, conversation, and interaction, as well as creation of shared commitment and participation. The quantitative analysis revealed that the most effective and impressionable components are the creation of shared responsibility and a dynamic organization, respectively. Market research is the minimum significant component, while the creation of active organization is the maximum.
Originality: The limited participation and interaction of visitors in many disciplines are obstacles to the growth of sports tourism in Iran. The purpose of the current study was to use the DEMATEL technique and the thematic analysis method to determine the significant and influential factors that contribute to the development of sports tourism.
کلیدواژه‌ها
Co-Creation؛ DEMATEL Technique؛ Participation and Interaction؛ Sports Tourism؛ Thematic Analysis
عنوان مقاله [English]
تحلیل فرآیند هم‌آفرینی تجربه در گردشگری ورزشی ایران
نویسندگان [English]
سمانه راستگو1؛ حسن بحرالعلوم2؛ رضا اندام2؛ هادی باقری3؛ سیده عذرا میرکاظمی4
1دانشجوی دکتری مدیریت ورزشی، دانشکده تربیت بدنی، دانشگاه صنعتی شاهرود، شاهرود، ایران.
2دانشیار مدیریت ورزشی، دانشکده تربیت بدنی، دانشگاه صنعتی شاهرود، شاهرود، ایران.
3استادیار مدیریت ورزشی، دانشکده تربیت بدنی، دانشگاه صنعتی شاهرود، شاهرود، ایران.
4دانشیار مدیریت ورزشی، دانشکده تربیت بدنی و علوم ورزشی، دانشگاه بیرجند، بیرجند، ایران.
چکیده [English]
هدف: هدف پژوهش حاضر شناسایی و تحلیل فرآیند هم‌آفرینی تجربه در گردشگری ورزشی ایران بود.
روش: پژوهش انجام شده از نوع آمیخته است. مشارکت‌کنندگان در مرحلۀ  کیفی، شامل 10 نفر از خبرگان گردشگری ورزشی و پژوهشگران حوزۀ هم‌آفرینی و در مرحلۀ کمی، شامل 15 نفر از متخصصان گردشگری بودند که به روش هدفمند انتخاب شدند. ابزار گردآوری داده‌ها در بخش کیفی مصاحبۀ نیمه‌­ساختارمند و در بخش کمی پرسشنامۀ محقق‌ساخته‌ای بود که عوامل آن از طریق مطالعۀ بخش کیفی استخراج شد و مدل پژوهش، از طریق خروجی‌های نرم‌افزار دیمتل ترسیم گردید.
یافته‌ها: یافته‌ها در بخش کیفی با استفاده از روش تحلیل مضمون بیانگر 6 مضمون سازمان‌دهندۀ تحقیقات بازار، ایجاد سازمان پویا، توسعۀ تیم کاری، گفتگو و تعامل، ایجاد تعهد مشترک و مشارکت بود. در بخش کمی نتایج نشان داد که مؤلفه‌های ایجاد تعهد مشترک و ایجاد سازمان پویا به‌ترتیب، اثرگذارترین و اثرپذیرترین مؤلفه‌ها هستند. همچنین ایجاد سازمان پویا و تحقیقات بازار به‌ترتیب بااهمیت‌ترین و کم‌اهمیت‌ترین مؤلفه‌ها هستند.
اصالت و ابتکار مقاله: یکی از چالش‌های توسعۀ گردشگری ورزشی در ایران مشارکت و تعامل کم‌رنگ گردشگران در زمینه‌های مختلف است. پژوهش حاضر تلاش کرده است با استفاده از روش تحلیل مضمون و تکنیک دیمتل مؤلفه‌های اثرگذار و بااهمیت در راستای پیشبرد گردشگری ورزشی را شناسایی کند.
کلیدواژه‌ها [English]
تحلیل مضمون, تکنیک دیمتل, گردشگری ورزشی, مشارکت و تعامل, هم‌آفرینی
مراجع
  1. Azar, A., Khosravani, F., & Jalali, R. (2019). Research on Soft Operations (Problem Structured Approaches) (Fourth ed.). Industrial Management Organization.
  2. Bentzen, T. (2020). Continuous co-creation: how ongoing involvement impacts outcomes of co-creation. Public Management Review, 24(1), 1-21. https://doi.org/10.1080/14719037. 2020.1786150
  3. Berrada, M. (2017). Co-creation of the tourist experience via internet: Towards exploring a new practice. Journal of International Business Research and Marketing, 2(5), 18-23. https://doi.org/10.18775/jibrm.1849-8558.2015.25.3003
  4. Bhardwaj, A., & Sharma, S. k. (2020). Drivers of Customer Value Co-Creation in Travel Services Post Covid-19. International Journal of Scientific and Research Publications (IJSRP), 11(1), 677-683. https://doi.org/10.29322/IJSRP.11.01.2021.p10984
  5. Binkhorst, E., & Den Dekker, T. (2009). Agenda for Co-Creation Tourism Experience Research. Journal of Hospitality Marketing & Management, 18(2-3), 311-327. https://doi.org/10. 1080/19368620802594193
  6. Buonincontri, P., & Micera, R. (2016). The experience co-creation in smart tourism destinations: a multiple case analysis of European destinations. Information Technology & Tourism, 16(3), 285-315. https://doi.org/10.1007/s40558-016-0060-5
  7. Buonincontri, P., Morvillo, A., Okumus, F., & van Niekerk, M. (2017). Managing the experience co-creation process in tourism destinations: Empirical findings from Naples. Tourism Management, 62, 264-277. https://doi.org/10.1016/j.tourman.2017.04.014
  8. Campos, A. C., Mendes, J., Valle, P. O. d., & Scott, N. (2018). Co-creation of tourist experiences: a literature review. Current Issues in Tourism, 21(4), 369-400. https://doi.org/10.1080/ 13683500.2015.1081158
  9. Chen, C.-C., Jou-Chen, J.-C., & Lin, M.-J. (2015). The impact of customer participation: The employee’s perspective. Journal of Business & Industrial Marketing, 30(5), 486-497. https://doi.org/10.1108/JBIM-06-2012-0104
  10. Chen, K.-Y., Chang, C.-W., & Wang, C.-H. (2019). Frontline employees’ passion and emotional exhaustion: The mediating role of emotional labor strategies. International Journal of Hospitality Management, 76, 163-172. https://doi.org/10.1016/j.ijhm.2018.05.006
  11. Dastgerdi, M., Salimi, M., Ranjbar, N., & Khosromanesh, R. (2022). Iranian Sport Tourism Development Model. Sports Business Journal, 2(2), 14-32. https://doi.org/10.22051/ sbj.2022.41749.1053
  12. Fallah Kazemi, M., & Atghia, N. (2021). What are the Sports Tourism Factors and Potentials in Guilan Province? Sports Business Journal, 1(2), 47-58. https://doi.org/10.22051/sbj.20 21.36633.1002
  13. Ghaobadi, J., Rezaeian, J., & Haji Aghaei Keshteli, M. (2019). Identification and Prioritization the Risks of Green Building Projects Based on the Combination of FANP and FDEMATEL: (Case study: Savadkooh County). Amirkabir Journal of Civil Engineering, 51(3), 599-616. https://doi.org/10.22060/ceej.2017.13302.5398
  14. Giriwati, N. S. S., Hawa, L., Pamungkas, S., Iyati, W., & Hidayat, A. (2019). Local community participation in ecotourism development: the case of Sumberwangi Hamlet Destination, East Java, Indonesia. PEOPLE: International Journal of Social Sciences, 5, 81-98. https://doi.org/10.20319/pijss.2019.51.8198
  15. Hamel, G., & Breen, B. (2007). Building an innovation democracy: WL Gore. Harvard Business Review Press. https://cc.bingj.com/cache.aspx?q=Building+an+innovation+democracy %3a+WL+Gore&d=4653417057619717&mkt=en-WW&setlang=en-US&w=p_5Pz-3di XhEIXlkwkrYQro1Dq1dbCR4
  16. Hassanzadeh, M., Delafrooz, N., Gholipour Soleimani, A., & Shahroudi, K. (2021). Designing a Value Co-Creation Model for the Medical Tourism Industry in Guilan Province. Journal of Studies of Human Settlements Planning, 16(2), 309-323. https://jshsp.rasht. iau.ir/article_682056.html?lang=en
  17. Irani, A., Farhangi, A. A., Mehrgan, M. R., & Irani, S. (2018). Proposing a Model of Co-Creative Participation in Tourism Market. Journal of Business Management, 10(4), 889-904. https://doi.org/10.22059/jibm.2018.249026.2894
  18. Javashi Jadid, S., Taherikia, F., Jalali, M., & Tabrizian, B. (2020). The pattern of value-creating with customers in the tourism industry. Innovation Management in Defense Organizations 3(1), 119-146. https://www.sid.ir/paper/525947/fa
  19. Lee, G. (2012). Modeling consumers' co-creation in tourism innovation. Temple University.
  20. Lončarić, D., Perišić Prodan, M., & Dlačić, J. (2019). The role of market mavens in co-creating tourist experiences and increasing loyalty to service providers. Economic Research-Ekonomska Istraživanja, 32(1), 2252-2268. https://doi.org/10.1080/1331677X.2019. 1645713
  21. Mathis, E. F., Kim, H., Uysal, M., Sirgy, J. M., & Prebensen, N. K. (2016). The effect of co-creation experience on outcome variable. Annals of Tourism Research, 57, 62-75. https://doi.org/10.1016/j.annals.2015.11.023
  22. Moradi Doliskani, N., & Atghia, N. (2021). The Role of Social Marketing in Sports Tourism Development in Tehran Province. Sports Business Journal, 1(1), 45-59. https://doi.org/ 10.22051/sbj.2021.36529.1003
  23. Nateghi, Z., Naqshbandi, S., & Poursoltani, H. (2017). Identifying and prioritizing factors affecting the development of sport tourism in Iran. Quarterly Journal of Strategic Studies in Sports and Youth, 16(37), 147-156. https://civilica.com/doc/1411773/
  24. Niazi, M. (2011). Mixed-Methods Research The Third Movement in the Methodology of Social Sciences. 5(2), 158-181. http://www.jss-isa.ir/article_21468.html?lang=en
  25. Oyner, O., & Korelina, A. (2016). The influence of customer engagement in value co-creation on customer satisfaction: Searching for new forms of co-creation in the Russian hotel industry. Worldwide Hospitality and Tourism Themes, 8(3), 327-345. https://doi.org/10. 1108/WHATT-02-2016-0005
  26. Pashaei, S., Askarian, F., & Roozafzon, A. (2019). The role of institutional factors mediation in the impact of social, economic, environmental factors on sport tourism development of Maku Free Zone. Tourism Management Studies, 14(45), 57-80. https://doi.org/10.220 54/tms.2019.20248.1561
  27. Payne, A. F., Storbacka, K., & Frow, P. (2008). Managing the co-creation of value. Journal of the academy of marketing science, 36(1), 83-96. https://doi.org/10.1007/s11747-007-0070-0
  28. Pourmohammadi, M. R., Naimi, K., & Irani, A. (2015). Evaluation and formulation of sustainable tourism development strategies using SWOT and IEA techniques (Case Study: Baneh city). Urban Tourism Journal, 2(3), 305-319. https://doi.org/10.22059/ JUT.2015.58451
  29. Prahalad, C. K., & Ramaswamy, V. (2004). Co-creation experiences: The next practice in value creation. Journal of interactive marketing, 18(3), 5-14. https://doi.org/10.1002/dir.20015
  30. Rahmati, M. (2020). Presenting a model of co-creation in the tourism industry. Journal of Tourism Planning and Development, 9(2), 229-246. https://doi.org/10.22080/JTPD. 2020.17971.3208
  31. Schwab, K., Hagemann Snabe, J., Barth Eide, E., Blanke, J., Moavenzadeh, J., & Drzeniek-Hanouz, M. (2015). The Travel & Tourism Competitiveness Report. https://www3. weforum.org/docs/TT15/WEF_Global_Travel&Tourism_Report_2015.pdf
  32. Stacey, R. D. (2007). Strategic Management and Organisational Dynamics: The Challenge of Complexity to Ways of Thinking about Organisations. Financial Times Prentice Hall. https://books.google.com/books?id=PENbGZDXTU4C
  33. Terblanche, N. S. (2014). Some theoretical perspectives of co-creation and co-production of value by customers. Acta Commercii, 14(2), 1-8. https://journals.co.za/doi/abs/10.41 02/ac.v14i2.237
  34. Trischler, J., Pervan, S., & Scott, D. (2017). Exploring the ‘black box’ of customer co-creation processes. Journal of services marketing, 31(3). https://doi.org/10.1108/JSM-03-2016-0120
  35. Xie, C., Bagozzi, R. P., & Troye, S. V. (2008). Trying to prosume: toward a theory of consumers as co-creators of value. Journal of the academy of marketing science, 36(1), 109-122. https://doi.org/10.1007/s11747-007-0060-2
آمار
تعداد مشاهده مقاله: 389
تعداد دریافت فایل اصل مقاله: 449


سامانه مدیریت نشریات علمی. طراحی و پیاده سازی از سیناوب