دانشگاه الزهرا

  اخبار و اعلانات

 آمار

تعداد نشریات25
تعداد شماره‌ها959
تعداد مقالات7,901
تعداد مشاهده مقاله13,355,037
تعداد دریافت فایل اصل مقاله9,480,510
Dastgerdi, Mahdi, Salimi, Mahdi, Ranjbar, Nader, Khosromanesh, Rahim. (1401). Iranian Sport Tourism Development Model. جلوه هنر, 2(2), 13-32. doi: 10.22051/SBJ.2022.41749.1053
Mahdi Dastgerdi; Mahdi Salimi; Nader Ranjbar; Rahim Khosromanesh. "Iranian Sport Tourism Development Model". جلوه هنر, 2, 2, 1401, 13-32. doi: 10.22051/SBJ.2022.41749.1053
Dastgerdi, Mahdi, Salimi, Mahdi, Ranjbar, Nader, Khosromanesh, Rahim. (1401). 'Iranian Sport Tourism Development Model', جلوه هنر, 2(2), pp. 13-32. doi: 10.22051/SBJ.2022.41749.1053
Dastgerdi, Mahdi, Salimi, Mahdi, Ranjbar, Nader, Khosromanesh, Rahim. Iranian Sport Tourism Development Model. جلوه هنر, 1401; 2(2): 13-32. doi: 10.22051/SBJ.2022.41749.1053

Iranian Sport Tourism Development Model

Sports Business Journal
مقاله 2، دوره 2، شماره 2 - شماره پیاپی 4، مهر 2022، صفحه 13-32    اصل مقاله (676.34 K)
نوع مقاله: Original Article
شناسه دیجیتال (DOI): 10.22051/SBJ.2022.41749.1053
نویسندگان
Mahdi Dastgerdi1؛ Mahdi Salimi2؛ Nader Ranjbar3؛ Rahim Khosromanesh* 4
1Assistant Professor, Department of Sports Management, Faculty of Physical Education and Sports Sciences, Imam Ali Safadasht Branch, Technical and Vocational University, Tehran, Iran.
2PhD in Sports Management, Faculty of Physical Education and Sports Sciences, Ferdowsi University of Mashhad, Mashhad, Iran.
3PhD in Sports Psychology, Faculty of Physical Education and Sports Sciences, University of Tehran, Tehran, Iran.
4PhD in Sports Management, Faculty of Management and Accounting, Farabi campus, University of Tehran, Tehran, Iran.
چکیده
Purpose: The tourism industry is one of the most important industries of the new century, which is very dynamic and profitable. Sports tourism is an essential part of this industry. The research aimed to identify and categorize the sports attractions in Iran and to design a development model for the sports tourism industry.
Methodology: the research method was Grounded-Theory, with a systematic approach. The sampling method was theoretical sampling. In addition to studying literature, semi-structured interviews were conducted with 35 experts, including 19 faculty members of Iranian universities and 16 travel and tourism agency professionals, to achieve theoretical saturation.
Findings: In the first part of the research, the results showed that there are 11 types of sports attractions in Iran. The second part of the research showed that identifying and analyzing sports attractions, marketing, planning, and organizing to welcome tourists are the essential measures necessary for developing sports tourism. The development of sports tourism in section tourist welcoming is related to the development of the entire tourism industry and requires investment, planning, and organization. Marketing, providing necessary services, and creating distinct and exciting experiences for tourists and satisfying them are the key variables to success in the development of the industry. All these works require the cooperation and coordination of people and organizations in the sovereign, government, public and private sectors.
Originality: We have identified and categorized the types of sports attractions in Iran and presented a comprehensive development model for the development of the sports tourism industry.
کلیدواژه‌ها
Destination Brand؛ Digital Marketing؛ Influencer Marketing؛ Tourists Welcoming؛ Viral Dissemination
عنوان مقاله [English]
الگوی توسعه صنعت گردشگری ورزشی ایران
نویسندگان [English]
مهدی دستگردی1؛ مهدی سلیمی2؛ نادر رنجبر3؛ رحیم خسرومنش4
1استادیار، گروه مدیریت ورزشی، دانشکده تربیت بدنی و علوم ورزشی، دانشگاه فنی و حرفه‌ای، واحد امام علی صفادشت، تهران، ایران.
2دکتری مدیریت ورزشی، دانشکده تربیت بدنی و علوم ورزشی، دانشگاه فردوسی مشهد، مشهد، ایران.
3دکتری روانشناسی ورزشی، دانشکده تربیت بدنی و علوم ورزشی، دانشگاه تهران، تهران، ایران.
4دکترای مدیریت ورزشی، دانشکده مدیریت و حسابداری، دانشکدگان فارابی، دانشگاه تهران، تهران، ایران.
چکیده [English]
هدف: صنعت گردشگری یکی از مهمترین صنایع قرن جدید است که بسیار پویا و سودآور است و گردشگری ورزشی قسمت مهمی از این صنعت است. هدف پژوهش شناسایی و دسته بندی انواع جاذبه های ورزشی در ایران و طراحی مدل توسعه برای صنعت گردشگری ورزشی بود.
روش:  روش‌شناسی تحقیق، گرندد تئوری، رویکرد سیستماتیک بود. روش نمونه‌گیری از نوع نمونه‌گیری نظری بود و به منظور دستیابی به اشباع نظری، علاوه بر مطالعه متون تخصصی، با 35 نفر از متخصصان شامل 19 نفر از اعضای هیئت علمی دانشگاه‌های ایران و 16 نفر از فعالان آژانس‎های مسافرتی و جهانگردی، مصاحبه‌های نیمه ساختاریافته انجام شد.
یافته‌ها: در بخش اول تحقیق یافته ها نشان داد که 11 نوع جاذبه ورزشی در ایران وجود دارد. یافته‌های بخش دوم تحقیق نشان داد که شناسایی و تحلیل جاذبه‌های ورزشی، بازاریابی، برنامه‌ریزی و سازماندهی برای استقبال از گردشگران از مهمترین اقدامات لازم برای توسعه گردشگری ورزشی است. توسعه گردشگری ورزشی در بخش استقبال گردشگران با توسعه کل صنعت گردشگری مرتبط بوده و نیازمند سرمایه‌گذاری، برنامه‌‎ریزی و سازماندهی است. بازاریابی، ارائه خدمات لازم و خلق تجربیات متمایز و هیجان انگیز برای گردشگران و جلب رضایت آنها رمز موفقیت در توسعه این صنعت است. همه این کارها مستلزم همکاری و هماهنگی افراد و سازمان‌ها در بخش‌‎های حاکمیتی، دولتی، عمومی و خصوصی است.
اصالت و ابتکار مقاله: نویسندگان در این مقاله انواع جاذبه‌های ورزشی در ایران را شناسایی و دسته‌بندی کردند و یک الگوی توسعه جامع برای توسعه صنعت گردشگری ورزشی ارائه کرده‎اند.
کلیدواژه‌ها [English]
استقبال گردشگران, انتشار ویروسی, بازاریابی اینفلوئنسری, بازاریابی دیجیتالی, برند مقصد
مراجع
  1. Alidoust Ghahfarokhi, E., Khosromanesh, R., Asadolahi, A., & Heidari, A. (2021). Investigating the impact of supporting sections on the main sector of Iran's sports industry using a holistic conceptual model. Contemporary Studies On Sport Management. https:/doi. org/10.22084/smms.2020.21853.2637
  2. Arslanturk, Y. (2012). Dynamic relation between economic growth, foreign exchange and tourism incomes: An econometric perspective on Turkey. Journal of Business Economics and Finance, 1(1), 30-37. https://dergipark.org.tr/en/pub/jbef/issue/32421/360527
  3. Bampo, M., Ewing, M. T., Mather, D. R., Stewart, D., & Wallace, M. (2008). The effects of the social structure of digital networks on viral marketing performance. Information systems research, 19(3), 273-290. https:/doi.org/10.1287/isre.1070.0152
  4. Ciriković, E. (2014). Marketing mix in tourism. Academic Journal of Interdisciplinary Studies, 3(2), 111-111. https://www.mcser.org/journal/index.php/ajis/article/view/2955
  5. Corbin, J., & Strauss, A. (2014). Basics of qualitative research: Techniques and procedures for developing grounded theory. Sage publications. https://us.sagepub.com/en-us/nam/ basics-of-qualitative-research/book235578
  6. Dafonte-Gómez, A., Míguez-González, M.-I., & Corbacho-Valencia, J.-M. (2020). Viral dissemination of content in advertising: Emotional factors to reach consumers. Communication & society, 33(1), 107-120. https://doi.org/10.15581/003.33.1.107-120
  7. Delpy, L. (1998). An overview of sport tourism: Building towards a dimensional framework. Journal of Vacation Marketing, 4(1), 23-38. https://doi.org/10.1177/135676679800400103
  8. Demiroz, D. M., & Ongan, S. (2005). The contribution of tourism to the long-run Turkish economic growth. Ekonomický časopis, 9, 880-894. https://www.ceeol.com/search/ article-detail?id=278898
  9. Denzin, N. K. (2017). The research act: A theoretical introduction to sociological methods. Routledge. https://www.taylorfrancis.com/books/mono/10.4324/9781315134543/rese arch-act-norman-denzin
  10. Duglio, S., & Beltramo, R. (2017). Estimating the economic impacts of a small-scale sport tourism event: The case of the Italo-Swiss mountain trail CollonTrek. Sustainability, 9(3), 343. https://doi.org/10.3390/su9030343
  11. Elahi, A., Gholampour, S., & Askarian, F. (2021). The Effects of Sports Mega-Events on Host Communities: A Systematic Review of Studies in Three Recent Decades. Sports Business Journal, 1(1), 13-30. https://doi.org/10.22051/sbj.2021.36862.1007
  12. Fallah Kazemi, M., & Atghia, N. (2021). What are the Sports Tourism Factors and Potentials in Guilan Province? Sports Business Journal, 1(2), 47-58. https://doi.org/10.22051/sbj. 2021.36633.1002
  13. Femenia-Serra, F., & Gretzel, U. (2020). Influencer marketing for tourism destinations: lessons from a mature destination. In Information and Communication Technologies in tourism 2020 (pp. 65-78). Springer. https://doi.org/10.1007/978-3-030-36737-4_6
  14. Font, X., & McCabe, S. (2017). Sustainability and marketing in tourism: Its contexts, paradoxes, approaches, challenges and potential. Journal of sustainable tourism, 25(7), 869-883. https://doi.org/10.1080/09669582.2017.1301721
  15. Ganjkhanloo, A., Memari, Z., & Khabiri, M. (2021). Marketing Strategies to developing the Iranian sports industry. Sports Business Journal, 1(2), 95-113. https://doi.org/10.22051/sbj. 2022.38999.1020
  16. Gibson, H. (2017). Sport tourism and theory and other developments: some reflections. Journal of Sport & Tourism, 21(2), 153-158. https://doi.org/10.1080/14775085.2017.1319514
  17. Gibson, H. J., Kaplanidou, K., & Kang, S. J. (2012). Small-scale event sport tourism: A case study in sustainable tourism. Sport management review, 15(2), 160-170. https://doi.org/ 10.1016/j.smr.2011.08.013
  18. Gibson, H. J., Lamont, M., Kennelly, M., & Buning, R. J. (2018). Introduction to the special issue active sport tourism. In (Vol. 22, pp. 83-91): Taylor & Francis.
  19. Giddy, J. K. (2018). A profile of commercial adventure tourism participants in South Africa. Anatolia, 29(1), 40-51. https://doi.org/10.1080/13032917.2017.1366346
  20. Harrison-Hill, T., & Chalip, L. (2005). Marketing sport tourism: Creating synergy between sport and destination. Sport in Society, 8(2), 302-320. https://doi.org/10.1080/17430430500102150
  21. Hritz, N., & Ross, C. (2010). The perceived impacts of sport tourism: An urban host community perspective. Journal of sport management, 24(2), 119-138. https://doi.org/10.1123/ jsm.24.2.119
  22. Hsieh, Y.-H., & Chuang, I.-C. (2020). Evaluation of key factors for service experience: A comparison of tourism factories and international tourism hotels. Tourism Economics, 26(3), 404-436. https://doi.org/10.1177/1354816619840099
  23. Hudson, S., Hinch, T., Walker, G., & Simpson, B. (2010). Constraints to sport tourism: A cross-cultural analysis. Journal of Sport & Tourism, 15(1), 71-88. https://doi.org/10.1080/14 775081003770991
  24. Huggins, M. (2013). Sport, tourism and history: current historiography and future prospects. Journal of Tourism History, 5(2), 107-130. https://doi.org/10.1080/1755182X.2013.828782
  25. Jamieson, N. (2014). Sport tourism events as community builders—how social capital helps the “locals” cope. Journal of convention & event tourism.
  26. Janowski, I., Gardiner, S., & Kwek, A. (2021). Dimensions of adventure tourism. Tourism Management Perspectives, 37, 100776. https://doi.org/10.1016/j.tmp.2020.100776
  27. Jiang, H., Tan, H., Liu, Y., Wan, F., & Gursoy, D. (2020). The impact of power on destination advertising effectiveness: The moderating role of arousal in advertising. Annals of Tourism Research, 83, 102926. https://doi.org/10.1016/j.annals.2020.102926
  28. Kaushal, V., Sharma, S., & Reddy, G. M. (2019). A structural analysis of destination brand equity in mountainous tourism destination in northern India. Tourism and Hospitality Research, 19(4), 452-464. https://doi.org/10.1177/1467358418781442
  29. Kennelly, M., & Toohey, K. (2014). Strategic alliances in sport tourism: National sport organisations and sport tour operators. Sport management review, 17(4), 407-418. https:/doi.org/10.1016/j.smr.2014.01.001
  30. Khabiri, M., AliDoust Ghahfarokhi, E., Khosromanesh, R., Asadolahi, A., & Talkhabi, A. (2020). Designing Conceptual Model of Iranian Sports Goods Industry. Sport Management and Development, 9(3), 184-197. https://doi.org/10.22124/jsmd.2020.4497
  31. Khosromanesh, R., Khabiri, M., Alidoust Ghahfarokhi, E., & Asadolahi, A. (2019). Conceptual model design of sports sponsorship in Iran. Contemporary Studies On Sport Management, 8(16), 1-11. https://doi.org/10.22084/smms.2018.14464.2090
  32. Khosromanesh, R., Khabiri, M., Alidoust Ghahfarokhi, E., Khanifar, H., & Zaree Matin, H. (2018). Factor Analysis the Culture Makers in Promoting Culture of Sport in Iran. Scientific Journal Of Organizational Behavior Management in Sport Studies, 5(1), 63-73. https://fmss.journals.pnu.ac.ir/article_4491_5.html?lang=en
  33. Khosromanesh, R., Khabiri, M., Khanifar, H., Alidoust Ghahfarokhi, E., & Zarei Matin, H. (2019). Designing the Conceptual Model of Iran's Sports Industry. Sport Management Studies, 11(57), 17-38. https://doi.org/10.22089/smrj.2017.4384.1843
  34. Kim, W., Jun, H. M., Walker, M., & Drane, D. (2015). Evaluating the perceived social impacts of hosting large-scale sport tourism events: Scale development and validation. Tourism Management, 48, 21-32. https://doi.org/10.1016/j.tourman.2014.10.015
  35. Liang, F. (2020). Promoting the integrated development and path optimization of sports industry and tourism industry. International Journal of Frontiers in Sociology, 2(9). https://francis-press.com/papers/3402
  36. Lu, H.-F. (2021). Hallmark sporting events as a vehicle for promoting the sustainable development of regional tourism: Strategic perspectives from stakeholders. Sustainability, 13(6), 3460. https://doi.org/10.3390/su13063460
  37. Malchrowicz-Mosko, E., & Munsters, W. (2018). Sport tourism: A growth market considered from a cultural perspective. Ido Movement for Culture. Journal of Martial Arts Anthropology, 18(4), 25-38. https://cejsh.icm.edu.pl/cejsh/element/bwmeta1.element. desklight-a14423bf-4b32-4688-ba37-1b68dbcccc8c
  38. Martin, S. A., & Assenov, I. (2012). The genesis of a new body of sport tourism literature: A systematic review of surf tourism research (1997–2011). Journal of Sport & Tourism, 17(4), 257-287. https://doi.org/10.1080/14775085.2013.766528
  39. Mkwizu, K. H. (2019). Digital marketing and tourism: opportunities for Africa. International Hospitality Review. https://doi.org/10.1108/IHR-09-2019-0015
  40. O’Reilly, N., Nadeau, J., & Warwick, L. (2022). Adventure tourism and the place brand of Argentina. Journal of Sport & Tourism, 1-17. https://doi.org/10.1080/14775085.2022. 2094991
  41. Rojo-Ramos, J., Vidal-Espinoza, R., Palacios-Cartagena, R. P., Galán-Arroyo, C., Manzano-Redondo, F., Gómez-Campos, R., & Adsuar, J. C. (2021). Adventure tourism in the Spanish population: sociodemographic analysis to improve sustainability. Sustainability, 13(4), 1706. https://doi.org/10.3390/su13041706
  42. Sant, S.-L., Misener, L., & Mason, D. S. (2019). Leveraging sport events for tourism gain in host cities: A regime perspective. Journal of Sport & Tourism, 23(4), 203-223. https://doi. org/10.1080/14775085.2019.1711444
  43. Sato, S., Kim, H., Buning, R. J., & Harada, M. (2018). Adventure tourism motivation and destination loyalty: A comparison of decision and non-decision makers. Journal of destination marketing & management, 8, 74-81. https://doi.org/10.1016/j.jdmm.2016.12.003
  44. Seifpanahi Shabani, J., Khosromanesh, R., & Brakhas, H. (2022). Designing a model factors affecting on the sport Performance and success of football clubs. New Trends in Sport Management, 9(35), 129-139. http://ntsmj.issma.ir/article-1-1807-en.html
  45. Shariati, J. A.-D., Seifpanahi Shabani, J., & Khosromanesh, R. (2021). Identify and study the status of trustees and the desired consequences of sports in Iran. Journal of sport management. https:/doi.org/10.22059/jsm.2021.320478.2696
  46. Takata, K., & Hallmann, K. (2021). A systematic quantitative review of authenticity in sport tourism. Journal of Sport & Tourism, 25(1), 26-41. https://doi.org/10.1080/14775085. 2021.1877564
  47. Uvinha, R. R., Chan, C.-S., Man, C. K., & Marafa, L. M. (2018). Sport tourism: a comparative analysis of residents from Brazil and Hong Kong. Revista Brasileira de Pesquisa em Turismo, 12, 180-206. https://doi.org/10.7784/rbtur.v12i1.1374
  48. Valek, N. S., Shaw, M., & Bednarik, J. (2014). Socio-demographic characteristics affecting sport tourism choices: A structural model. Acta gymnica, 44(1), 57. https://doi.org/10.5507/ ag.2014.006
  49. Van Rheenen, D., Cernaianu, S., & Sobry, C. (2017). Defining sport tourism: A content analysis of an evolving epistemology. Journal of Sport & Tourism, 21(2), 75-93. https://doi. org/10.1080/14775085.2016.1229212
  50. Wäsche, H. (2015). Interorganizational cooperation in sport tourism: A social network analysis. Sport management review, 18(4), 542-554. https://doi.org/10.1016/j.smr.2015.01.003
  51. WTTC. (2022). Economic Impact Reports. World Travel & Tourism Council. https://wttc.org/ Research/Economic-Impact
  52. Yamashita, R. (2022). A quantitative scoping review of information search behaviour in sport tourism. Journal of Sport & Tourism, 1-24. https://doi.org/10.1080/14775085.2022. 2098807
  53. Ziakas, V. (2020). Leveraging sport events for tourism development: the event portfolio perspective. Journal of Global Sport Management, 1-30. https://doi.org/10.1080/ 24704067.2020.1731700
آمار
تعداد مشاهده مقاله: 1,356
تعداد دریافت فایل اصل مقاله: 869


سامانه مدیریت نشریات علمی. طراحی و پیاده سازی از سیناوب