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Khoshbakht Ahmadi, Elham, Aghaei Shahri, Malihe, Azimzade, Seyed Morteza. (1400). Exploring Entrepreneurial and Innovative Sports Opportunities During and After the Corona Crisis. جلوه هنر, 2(1), 41-56. doi: 10.22051/sbj.2022.40239.1030
Elham Khoshbakht Ahmadi; Malihe Sadat Aghaei Shahri; Seyed Morteza Azimzade. "Exploring Entrepreneurial and Innovative Sports Opportunities During and After the Corona Crisis". جلوه هنر, 2, 1, 1400, 41-56. doi: 10.22051/sbj.2022.40239.1030
Khoshbakht Ahmadi, Elham, Aghaei Shahri, Malihe, Azimzade, Seyed Morteza. (1400). 'Exploring Entrepreneurial and Innovative Sports Opportunities During and After the Corona Crisis', جلوه هنر, 2(1), pp. 41-56. doi: 10.22051/sbj.2022.40239.1030
Khoshbakht Ahmadi, Elham, Aghaei Shahri, Malihe, Azimzade, Seyed Morteza. Exploring Entrepreneurial and Innovative Sports Opportunities During and After the Corona Crisis. جلوه هنر, 1400; 2(1): 41-56. doi: 10.22051/sbj.2022.40239.1030

Exploring Entrepreneurial and Innovative Sports Opportunities During and After the Corona Crisis

Sports Business Journal
مقاله 4، دوره 2، شماره 1 - شماره پیاپی 3، فروردین 2022، صفحه 41-56    اصل مقاله (700.78 K)
نوع مقاله: Original Article
شناسه دیجیتال (DOI): 10.22051/sbj.2022.40239.1030
نویسندگان
Elham Khoshbakht Ahmadi1؛ Malihe Sadat Aghaei Shahri2؛ Seyed Morteza Azimzade* 3
1Master of Sports Management, Faculty of Sports Sciences, Ferdowsi University, Khorasan Razavi, Iran.
2Department of Physical Education, Faculty of Human Sciences, Technical and Vocational University (TVU), Khorasan Razavi, Iran.
3Assistant Professor, Faculty of Sport Sciences, Ferdowsi University of Mashhad, Khorasan Razavi, Iran.
چکیده
Purpose: Coronavirus has affected all sectors of the global economy, but particularly the sports industry, given its social nature, is affected by the Covid Crisis. Therefore, the research aims to analyze the entrepreneurial and innovative sports opportunities in the corona and post-corona crises.
Methodology: Research is applied based on its purpose. The method of this research was qualitative and based on grounded theory. Data was collected using semi-structured interviews with 14 research experts. The research samples were selected using the snowball method. Then, the results of the interviews were analyzed using Max QDA software and based on the coding method with a structuralism approach. The review and monitoring were performed periodically to ensure the accuracy of the extracted codes
Findings: The research categories were divided into four main groups: 1- Supply and demand conditions, 2- Production factors, 3- Competitive context and strategy of the firm, and 4- Related and supporting industries.
Originality: Findings show that sports innovation and opportunities in the corona are affected by four factors. So, the analysis of the sports entrepreneurial and innovative opportunities in a threat called the corona crisis is a step to provide entrepreneurship in sports to continue the positive effects in the Post-Corona era.
کلیدواژه‌ها
Business؛ Corona Crisis؛ Entrepreneurship؛ Innovation Opportunity؛ Sports Industry
عنوان مقاله [English]
بررسی فرصت‌های کارآفرینانه و نوآورانه ورزشی در شرایط بحران کرونا و پس از کرونا
نویسندگان [English]
الهام خوشبخت احمدی1؛ ملیحه سادات آقائی شهری2؛ سید مرتضی عظیم‌زاده3
1کارشناس ارشد مدیریت ورزشی، دانشکده علوم ورزشی، دانشگاه فردوسی، خراسان رضوی، ایران.
2گروه تربیت بدنی وعلوم ورزشی، دانشکده علوم انسانی، دانشگاه فنی و حرفه ای ، خراسان رضوی، ایران.
3استادیار دانشکده علوم ورزشی، دانشگاه فردوسی مشهد، خراسان رضوی، ایران.
چکیده [English]
هدف: بیماری کرونا ویروس همه بخش‌های اقتصاد جهانی را تحت تأثیر قرار داده است، صنعت ورزش نیز باتوجه ‌به ماهیت اجتماعی آن به‌طور ویژه‌ای متأثر از بحران کووید 19 است. ازاین‌رو هدف از پژوهش حاضر مطالعه تحلیلی فرصت‌های کارآفرینانه و نوآورانه ورزشی در شرایط بحران کرونا و پسا کرونا بود.
روش: پژوهش حاضر به لحاظ هدف کاربردی و روش مطالعه این تحقیق از نوع کیفی با استفاده از تئوری مبتنی بر داده‌ها از نوع داده بنیاد (گراندد تئوری) بود. داده‌ها با استفاده از مصاحبه نیمه ساختاریافته با 14 نفر از خبرگان در زمینه پژوهش جمع‌آوری شد. نمونه پژوهش به روش گلوله برفی انتخاب و سپس نتایج مصاحبه‌ها با استفاده از نرم‌افزار مکس کیودا و به روش کدگذاری نظریه مبنایی و با رویکرد ساخت‌گرا مورد تجزیه‌وتحلیل قرار گرفت. نظارت و بررسی به‌صورت ادواری جهت اطمینان از صحت کدهای استخراج شده صورت گرفت.
یافته‌ها: بر اساس نتایج مقولات پژوهش در 4 گروه اصلی قرار گرفتند که عبارت‌اند از: 1- شرایط عرضه و تقاضا 2- عوامل تولید 3- بستر رقابت و استراتژی بنگاه 4- صنایع مرتبط و حمایت‌کننده.
اصالت و ابتکار مقاله: یافته‌ها نشان می‌دهد که نوآوری و فرصت‌ها در دوران کرونا تحت تأثیر این چهار عامل در حوزه ورزش قرار می‌گیرند لذا تحلیل فرصت‌های کارآفرینانه و نوآورانه ورزشی در تهدیدی به نام بحران کرونا گامی است برای فراهم‌کردن بستر کارآفرینی در حوزه ورزش و ادامه روند تأثیرات مثبت در دوره پسا کرونا.
کلیدواژه‌ها [English]
بحران کرونا, صنعت ورزش, فرصت نوآوری, کارآفرینی, کسب‌وکار
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