دانشگاه الزهرا

  اخبار و اعلانات

 آمار

تعداد نشریات25
تعداد شماره‌ها939
تعداد مقالات7,734
تعداد مشاهده مقاله12,721,651
تعداد دریافت فایل اصل مقاله9,063,877
Nazarian Madavani, Abbas, Monazzami, Amir Hosain, Barati, Hadi. (1399). Modelling the Relationship between Environmental Graphics and Feeling of Security in Spectators of Iranian Soccer Stadiums. جلوه هنر, 1(1), 79-98. doi: 10.22051/sbj.2021.36975.1010
Abbas Nazarian Madavani; Amir Hosain Monazzami; Hadi Barati. "Modelling the Relationship between Environmental Graphics and Feeling of Security in Spectators of Iranian Soccer Stadiums". جلوه هنر, 1, 1, 1399, 79-98. doi: 10.22051/sbj.2021.36975.1010
Nazarian Madavani, Abbas, Monazzami, Amir Hosain, Barati, Hadi. (1399). 'Modelling the Relationship between Environmental Graphics and Feeling of Security in Spectators of Iranian Soccer Stadiums', جلوه هنر, 1(1), pp. 79-98. doi: 10.22051/sbj.2021.36975.1010
Nazarian Madavani, Abbas, Monazzami, Amir Hosain, Barati, Hadi. Modelling the Relationship between Environmental Graphics and Feeling of Security in Spectators of Iranian Soccer Stadiums. جلوه هنر, 1399; 1(1): 79-98. doi: 10.22051/sbj.2021.36975.1010

Modelling the Relationship between Environmental Graphics and Feeling of Security in Spectators of Iranian Soccer Stadiums

Sports Business Journal
مقاله 6، دوره 1، شماره 1، فروردین 2021، صفحه 79-98    اصل مقاله (948.23 K)
نوع مقاله: Original Article
شناسه دیجیتال (DOI): 10.22051/sbj.2021.36975.1010
نویسندگان
Abbas Nazarian Madavani* 1؛ Amir Hosain Monazzami2؛ Hadi Barati3
1Assistant Professor, Department of Sports Management, Faculty of Sports Sciences, Shahid Rajaee Teacher Training University, Tehran, Iran.
2Assistant Professor, Sport Management, Sport Sciences, Shahid Rajaee Teacher Training University, Tehran, Iran.
3MSc, Sport Management, Sport Sciences, Shahid Rajaee Teacher Training University, Tehran.
چکیده
Purpose: The feeling of security in public sports stadiums is one of the most critical indicators for the quality of the arena. The use of environmental graphics in stadiums can create a sense of security in the spectators. This study aimed to design a communication model of environmental graphics and a sense of security in Iranian soccer spectators.
Methodology: An applied method was adopted for this descriptive-explanatory research. The researcher-made questionnaire with five environmental graphics components and six feelings of security was used for data collection. Fifteen experts confirmed the validity of the questionnaire and its overall reliability for environmental graphics and security. The study's statistical population included the spectators of the Iranian Premier League, among whom 384 people were selected in proportion to the size of stadiums.
Findings: The results showed a significant relationship between environmental graphics and feeling of security in spectators and that the intensity of this relationship was 0.553 based on R2 criterion, indicating a strong correlation between these two variables. Therefore, in the design, construction and installation of soccer stadiums, it is necessary to instil a sense of security in the spectators present in the stadium and prevent social and cultural anomalies or non-return of spectators to the stadiums using the capacity of graphic, environmental experts.
Originality: This article is valuable and unique because it analyzes the relationship between new variables of Environmental Graphics and Feeling of Security in Spectators.
کلیدواژه‌ها
Advertising؛ Fans؛ Football؛ Sports Arena؛ Sports Venue
عنوان مقاله [English]
طراحی مدل ارتباط بین گرافیک محیطی و احساس امنیت در تماشاگران استادیوم‌های فوتبال ایران
نویسندگان [English]
عباس نظریان مادوانی1؛ امیرحسین منظمی2؛ هادی براتی3
1استادیار، گروه مدیریت ورزشی، دانشکده علوم ورزشی، دانشگاه تربیت دبیر شهید رجایی، تهران، ایران.
2استادیار، گروه مدیریت ورزشی، دانشکده علوم ورزشی، دانشگاه تربیت معلم شهید رجایی، تهران، ایران.
3کارشناسی ارشد مدیریت ورزشی، دانشکده علوم ورزشی، دانشگاه تربیت معلم شهید رجایی، تهران، ایران.
چکیده [English]
هدف:احساس امنیت در فضاهای عمومی یکی از مهم‌ترین شاخصه‌ای کیفیت فضا محسوب می‌شود و به نظر می‌رسد بهره‌مندی از ﮔﺮاﻓﻴﻚ ﻣﺤﻴﻄﻲ استادیوم‌ها بتواند موجب ایجاد حس امنیت در تماشاگران شود. لذا هدف پژوهش حاضر، طراحی مدل ارتباطی گرافیک محیطی و حس امنیت در تماشاگران فوتبال ایران بود.
روش : روش پژوهش توصیفی-تبیینی از نوع کاربردی و ابزار جمع‌آوری داده‌ها، پرسشنامه محقق ساخته‌ای با 5 مؤلفه گرافیک محیطی و 6 مؤلفه احساس امنیت بود که روایی آن توسط 15 تن از متخصصین و پایایی کلی پرسشنامه با استفاده از آزمون آلفای کرونباخ (گرافیک محیطی 0/748، احساس امنیت 0/911) و پایایی ترکیبی (گرافیک محیطی 0/800، احساس امنیت 0/925) به­دست آمد. مؤلفه‌های گرافیک محیطی شامل علائم راهنمایی، پیکتوگرام، طراحی گرافیکی (دیوارنوشته)، آگهی و پوسترتبلیغاتی و سیستم هدایت بصری و مؤلفه‌های احساس امنیت شامل حس مکان، هویت مکان، خاطره‌انگیزی، خوانایی، ادراک عمومی و لذت بصری و نهایتاً فرم و ریخت‌شناسی بود. جامعه آماری مورد مطالعه، تماشاگران استادیوم‌های فوتبال لیگ برتر ایران و نمونه آماری 384 نفر بود که به‌صورت تصادفی ساده و متناسب با حجم استادیوم‌ها انتخاب شدند.
یافته‌ها: نتایج تحقیق نشان داد بین گرافیک محیطی و احساس امنیت در تماشاگران ارتباط معناداری وجود دارد و شدت این ارتباط بر اساس معیارR2  در نرم‌افزار PLS برابر 0/553 بود که نشان­گر ارتباط قوی بین این دو متغیر است. ازاین‌رو ضروری است در طراحی، ساخت و تجهیز استادیوم‌های فوتبال، با استفاده از ظرفیت متخصصان گرافیک محیطی، حس امنیت به تماشاگران حاضر در ورزشگاه القاء شود و تا از ناهنجاری‌های اجتماعی، فرهنگی یا عدم بازگشت مجدد به ورزشگاه‌ها، پیشگیری گردد.
اصالت و ابتکار مقاله:  در این مقاله به طراحی یک مدل نوین با ارتباطی دهی بین دو متغیر تحت عنوان گرافیک محیطی و احساس امنیت با جامعه تماشاگران فوتبال پرداخته شده است.
کلیدواژه‌ها [English]
اماکن ورزشی, استادیوم‌های ورزشی, تبلیغات, هواداران, فوتبال
مراجع
  1. Akbari, R., & Pak Bonyan, S. (2012). The effect of the body of public spaces on women's sense of social security Case study: Narmak neighborhood and Ekbatan town of Tehran. Journal of Fine Arts, 17(2), 53-64. https://www.sid.ir/fa/journal/ViewPaper.aspx?id=263125
  2. Alonso, A. D., & O’Shea, M. (2013). The links between reasons for game attendance of a new professional sports league and revenue management: an exploratory study. International Journal of Revenue Management, 7(1), 56-74. https://doi.org/10.1504/IJRM.2013.053359
  3. Atamaz, E. (2019). Environmental graphic design for building information systems. EurAsian Journal of BioSciences, 13(2), 2271-2278.
  4. Azizi, S. (2009). Study of the effect of new phenomena in the world environmental graphics in the years 1379-1387 on the environmental graphics of Iran. [MSc Thesis, Faculty of Arts, Ministry of Science, Research and Technology, Shahed University].
  5. Balaji, M. S., & Chakraborti, R. (2015). Stadium atmosphere: scale development and validation in Indian context. Journal of Indian Business Research, 7, 45-66. https://doi.org/10.1108/JIBR-05-2014-0029
  6. Beeler, J. N. (2011). Security Planning for Public Spaces: testing a proposed CPTED rating instrument in Berlin, Germany. [University of Florida Gainesville]. United States.
  7. Behzadfar, M., Abdi, F., & Mohammadi, M. (2013). Evaluation of the criteria in the first generation of cpted approach on security of public space at dehkade farahzad of tehran based on anp model. ARMANSHAHR, 5(10), 119-134. https://www.sid.ir/en/journal/ViewPaper.aspx?id=440591
  8. Belali e oskui, A., sedaghati, a., & dartoomi, s. (2020). An Applied Approach to Women's Sense of security in Urban Parks Case study: Bojnord city. Architectural and Environmental Reasearch, 2(1), 65-81. https://doi.org/10.30470/jaer.2020.125493.1079
  9. Brady, M. K., Voorhees, C. M., Cronin, J. J., & Bourdeau, B. L. (2006). The good guys don't always win: the effect of valence on service perceptions and consequences. Journal of Services Marketing, 20(2), 83-91. https://doi.org/10.1108/08876040610657011
  10. Byon, K. K., Zhang, J. J., & Connaughton, D. P. (2010). Dimensions of general market demand associated with professional team sports: Development of a scale. Sport Management Review, 13(2), 142-157. https://doi.org/10.1016/j.smr.2009.07.005
  11. Cho, Y., Jeong, H., Choi, A., & Sung, M. (2019). Design of a connected security lighting system for pedestrian safety in smart cities. Sustainability, 11(5), 1308. https://doi.org/10.3390/su11051308
  12. Cleland, V., Ball, K., Hume, C., Timperio, A., King, A. C., & Crawford, D. (2010). Individual, social and environmental correlates of physical activity among women living in socioeconomically disadvantaged neighbourhoods. Social Science & Medicine, 70(12), 2011-2018. https://doi.org/10.1016/j.socscimed.2010.02.028
  13. Cleland, V. J., Timperio, A., & Crawford, D. (2008). Are perceptions of the physical and social environment associated with mothers' walking for leisure and for transport? A longitudinal study. Preventive Medicine, 47(2), 188-193. https://doi.org/10.1016/j.ypmed.2008.05.010
  14. Darvishi, A., Naseripour, M., & Dousti, M. (2018). Identifying Solutions to Retain and Increase Soccer Fans of Persepolis Cultural-Sport Club. Journal of Sport Management, 9(4), 679-695. https://doi.org/10.22059/jsm.2018.65882
  15. Davari, A., & Rezazadeh, A. (2014). Modeling structural equations with PLS software. Jahad Dangi Publications Organization.
  16. Dhurup, M., Mofoka, M. A., & Surujlal, J. (2010). The relationship between stadium sportscapes dimensions, desire to stay and future attendance. African Journal for Physical, Health Education, Recreation and Dance, 16(3). https://doi.org/10.4314/ajpherd.v16i3.60925
  17. Eslami, M. (2016). The role of graphic environment in urban design. Third International Conference on Research in Science and Technology, Tehran, Iran.
  18. Foroughi, B., Gholipour, H. F., McDonald, H., & Jafarzadeh, B. (2018). Does national culture influence the turnover frequency of national football coaches? A macro-level analysis. International Journal of Sports Science & Coaching, 13(6), 902-911. https://doi.org/10.1177/1747954118787492
  19. Foroughi, B., Shah, K. A., Ramayah, T., & Iranmanesh, M. (2019). The effects of peripheral service quality on spectators' emotions and behavioural intentions. International Journal of Sports Marketing and Sponsorship. https://doi.org/10.1108/IJSMS-08-2018-0082
  20. Foster, S., Knuiman, M., Villanueva, K., Wood, L., Christian, H., & Giles-Corti, B. (2014). Does walkable neighbourhood design influence the association between objective crime and walking? International Journal of Behavioral Nutrition and Physical Activity, 11(1), 1-9. https://doi.org/10.1186/s12966-014-0100-5
  21. Greenwell, T. C., Fink, J. S., & Pastore, D. L. (2002). Perceptions of the service experience: Using demographic and psychographic variables to identify customer segments. Sport Marketing Quarterly, 11(4), 233-241. https://www.cabdirect.org/cabdirect/abstract/20033025815
  22. Grossi, S., Zarzai, J., & Shahrokhi, E. (2007). Investigating the Relationship between Social Trust and Social Security, Case Study: Female Students of Jiroft Azad University. Quarterly Journal of Law Enforcement Science, 9(2), 26-39. https://www.sid.ir/fa/journal/ViewPaper.aspx?id=74957
  23. Harati, S. H., Ashraf Ganjouei, F., Amirtash, A., & Nikaeen, Z. (2019). Investigating the Physical Security Dimensions Affecting Volleyball Stadiums Security. Journal of System Management, 5(1), 191-210. https://sjsm.shiraz.iau.ir/article_545538.html
  24. Hatami, S. (2017). Evaluating the effect of environmental graphic media on active learning: Evidence from increasing the general knowledge of the primary school students about the environment. Educational Innovations, 16(4), 127-140. http://noavaryedu.oerp.ir/article_79135.html?lang=en
  25. Hosseini, F. (2008). Study and presentation of physical-functional indicators effective in promoting the security of urban public spaces; Case study: Student Park. [Master of Thesis in Urban Planning, Tarbiat Modares Universit]. Tehran, Iran.
  26. Jensen, R. W., Limbu, Y., & Choi, J. J. (2016). How Does the Stadium Atmosphere at a College Football Game Affect Behavioral Intentions Across Gender Lines? The Mediating Role of Spectator Satisfaction. International Journal of Management and Marketing Research, 9(2), 41-58. http://www.theibfr2.com/RePEc/ibf/ijmmre/ijmmr-v9n2-2016/IJMMR-V9N2-2016-4.pdf
  27. Karimollahi, Z., Atghia, N., & Mokhtari Dinani, M. (2016). Image of environmental characteristics of sports spaces on customer attraction according to the concept of responsive environments (Case study of Tehran Revolution Sports Complex). New Approaches in Sports Management, 3(11), 33-46. https://www.sid.ir/fa/journal/ViewPaper.aspx?id=357099
  28. Kelley, S. W., & Turley, L. W. (2001). Consumer perceptions of service quality attributes at sporting events. Journal of Business Research, 54(2), 161-166. https://doi.org/10.1016/S0148-2963(99)00084-3
  29. Kim, M. K., Zhang, J. J., & Ko, Y. J. (2009). Dimensions of Market Demand Associated with Taekwondo Schools in North America: Development of a Scale. Sport Management Review, 12(3), 149-166. https://doi.org/10.1016/j.smr.2009.01.003
  30. Kline, R. B. (2015). Principles and practice of structural equation modeling. Guilford publications. https://www.guilford.com/books/Principles-and-Practice-of-StructuralEquation-Modeling/Rex-Kline/9781462523344
  31. Koenig-Lewis, N., Asaad, Y., & Palmer, A. (2018). Sports events and interaction among spectators: Examining antecedents of spectators’ value creation. European Sport Management Quarterly, 18(2), 193-215. https://doi.org/10.1080/16184742.2017.1361459
  32. Kondo, M. C., Andreyeva, E., South, E. C., MacDonald, J. M., & Branas, C. C. (2018). Neighborhood interventions to reduce violence. Annual review of public health, 39, 253-271. https://doi.org/10.1146/annurev-publhealth-040617-014600
  33. Larson, B. V., Jensen, R., & Bowman, N. D. (2011). Developing international sports markets: professional sports selling to new segments with new promotions. Journal of International Business Disciplines, 6(2), 9-24.
  34. Mahmoodin, A., Sadeghi Boroujerdi, Saeed, daryanavard, A., & Delshab, V. (2019). Influence of the dimensions of sport stadium atmosphere on Behavioral intention of Football spectators with mediation role of Satisfaction. Contemporary Studies On Sport Management, 9(17), 53-68. https://doi.org/10.22084/smms.2019.15909.2171
  35. Masteralexis, L. P., Barr, C. A., & Hums, M. A. (2009). Principles and Practice of Sport Management (Third ed.). Jones and Bartlett Publishers. https://books.google.com/books?id=tiheH6mu-DAC
  36. McDonald, H., Karg, A. J., & Lock, D. (2010). Leveraging fans' global football allegiances to build domestic league support. Asia Pacific journal of marketing and logistics, 22(1), 67–89. https://doi.org/10.1108/13555851011013164
  37. Memari, Z., Lal Bidari, M., & Saadati, M. (2020). The Security Role of Football Stadiums on Marketing Mix Development. New Approaches in Sport Sciences, 2(3), 93-115. https://doi.org/10.22054/nass.2020.52513.1059
  38. Menaker, B. E., McGranahan, D. A., & Sheptak Jr, R. D. (2019). Game day alters crime pattern in the vicinity of sport venues in Cleveland, OH. Journal of Sport Safety and Security, 4(1), 1. https://www.scinapse.io/papers/3033187504
  39. Moayedy, M., Alinejad, M., & Navaye, H. (2013). Investigating the role of urban landscape components in promoting a sense of security in public urban spaces; Case study: Evin neighborhood of Tehran. Social Security Studies(35), 159-191.
  40. Mozaffarikhah, Z., & Kafchian Moghaddam, A. (2012). Minimal Art Capabilities in Urban Environmental Graphics with Emphasis on Examples of urban murals in Iran. Scientific and reseach journal of Negreh. No. 22. Negre, 7(22), 84-102. https://www.sid.ir/fa/journal/ViewPaper.aspx?ID=196133
  41. Murray, D., & Howat, G. (2002). The Relationships among Service Quality, Value, Satisfaction, and Future Intentions of Customers at an Australian Sports and Leisure Centre. Sport Management Review, 5(1), 25-43. https://doi.org/10.1016/S1441-3523(02)70060-0
  42. Ostvar, M. (2013). Environmental graphic art book. Raznameh publications.
  43. Phipps, A. G., & Horrobin, B. A. (2014). Measuring Exterior Safety of Canadian Residential Neighbourhoods. Journal of Building Construction and Planning Research, 2(2) 132-149. https://doi.org/10.4236/jbcpr.2014.22012
  44. Pine, N. (2010). The Role of Athletics in the Academy: An Alternative Approach to Financial Investment. Journal of Sport and Social Issues, 34(4), 475-480. https://doi.org/10.1177/0193723510383849
  45. Pourzarangar, J. (2018). Investigating the factors affecting the presence of football spectators in Rasht in stadiums. New research Approaches in Management and Accounting, 7(1), 66-71. https://majournal.ir/index.php/ma/article/view/102
  46. Razavi, S. M. H., Hosseini, S. E., & Soleimani, M. (2012). A Study of Aesthetic Dimensions in Customers' Tendency to Sports Venues. Journal of Sport Management and Motor Behavior, 8(16), 15-34. https://doi.org/10.22080/jsmb.2012.443
  47. Rezaei, Z., Bahmani, F., Kargar, G., & Shahlaee, J. (2011). Determining related factors (physical and customer orientation) with the productivity of sport facilities in Golestan province. The First National Conference on New Scientific Achievements in Sports Development and Physical Education, Gorgan, Islamic Azad University. https://civilica.com/doc/167689
  48. Saheli, E. (2008). Environmental features of safe urban spaces, urban planning and architecture study and research center. Ministry of Housing and Urban Development, Center for Studies and Research on Architectural Urbanism.
  49. Salavati, M. (2011). The impact of environmental graphics on urban communication. Naghsh Maye, 4(7), 11-134. https://www.sid.ir/fa/journal/ViewPaper.aspx?id=208972
  50. Satari, S., & Eghbali, P. (2017). The role of environmental graphics in the educational-recreational space of children's park. Art Month Magazine, 189(8), 38-45.
  51. Sharifi Noghabi, A., & Rahnama, H. (2015). Study of environmental graphics in general environment (Study Area: Tarbiat Modares University). 3rd International Conference on Applied Research in Civil Engineering, Architecture and Urban Management, Tehran, Iran. https://civilica.com/doc/493240
  52. Theodorakis, N., Kambitsis, C., & Laios, A. (2001). Relationship between measures of service quality and satisfaction of spectators in professional sports. Managing Service Quality, 11, 431-438. https://doi.org/10.1108/09604520110410638
  53. Uhrich, S., & Benkenstein, M. (2012). Physical and social atmospheric effects in hedonic service consumption: customers' roles at sporting events. The Service Industries Journal, 32(11), 1741-1757. https://doi.org/10.1080/02642069.2011.556190
  54. Vahdat, S., & Sajadzadeh, H. (2016). The Study and Evaluation of the Role of Urban Art in Increasing the Presence of Public Spaces with an Emphasis on Urban Graphics (Case Study: Hamadan Mardom Park) [Research]. Scientific Journal of Pazhuhesh-e Honar, 6(11), 25-38. http://ph.aui.ac.ir/article-1-240-fa.html
  55. Vallerand, R. J., Ntoumanis, N., Philippe, F. L., Lavigne, G. L., Carbonneau, N., Bonneville, A., . . . Maliha, G. (2008). On passion and sports fans: A look at football. Journal of Sports Sciences, 26(12), 1279-1293. https://doi.org/10.1080/02640410802123185
  56. Yoshida, M., & James, J. D. (2010). Customer satisfaction with game and service experiences: Antecedents and consequences. Journal of Sport Management, 24(3), 338-361. https://doi.org/10.1123/jsm.24.3.338
  57. Zakeri, R. (2011). A Survey of Social Security and the Factors Affecting it, Case Study: Yazd City. [Master Thesis in Sociology, Faculty of Social Sciences, Yazd University]. Yazd, Iran.
  58. Zhang, J., Piatt, D. M., Ostroff, D. H., & Wright, J. W. (2005). Importance of in-game entertainment amenities at professional sporting events: A case for NBA season ticket holders. Journal of Contemporary Athletics, 2, 1-24. https://doi.org/10.1163/ej.9789004150416.i-372.6
  59. Zhang, J. J., Lam, E. T. C., Bennett, G., & Connaughton, D. P. (2003). Confirmatory Factor Analysis of the Spectator Decision-Making Inventory (SDMI). Measurement in Physical Education and Exercise Science, 7(2), 57-70. https://doi.org/10.1207/S15327841MPEE0702_1
آمار
تعداد مشاهده مقاله: 652
تعداد دریافت فایل اصل مقاله: 3,093


سامانه مدیریت نشریات علمی. طراحی و پیاده سازی از سیناوب