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ارتقای سطح اثربخشی معیارهای رقابتی شرکتها براساس تکنیکهای حسابداری مدیریت استراتژیک از طریق تحلیلهای درختتصمیم و تئوری راف توسعهیافته | ||
پژوهش های تجربی حسابداری | ||
مقاله 6، دوره 11، شماره 1 - شماره پیاپی 39، فروردین 1400، صفحه 127-168 اصل مقاله (1.23 M) | ||
نوع مقاله: مقاله پژوهشی | ||
شناسه دیجیتال (DOI): 10.22051/jera.2019.23809.2293 | ||
نویسندگان | ||
کریم نخعی1؛ حسن یزدیفر* 2؛ فغانی مهدی3 | ||
1دانشجوی دکتری، گروه حسابداری، واحد زاهدان، دانشگاه آزاد اسلامی، زاهدان، ایران | ||
2استاد حسابداری و رئیس گروه حسابداری و مالی و اقتصاد ، دانشگاه بورنموث، انگلستان | ||
3استادیار، گروه حسابداری، دانشکده مدیریت و اقتصاد، دانشگاه سیستان و بلوچستان، زاهدان، ایران | ||
چکیده | ||
امروزه حسابداری مدیریت استراتژیک به عنوان الگوی شناخته شدهای برای اصلاح الگوی مصرف منابع، ابزار و روشهایی را برای استفاده از اطلاعات حسابداری و مالی برای کمک به ارتقای سطح اثربخشی رقابتی شرکتها در اختیار مدیران و تحلیلگران مالی قرار میدهد و به تحلیلگران مالی و سیاستگذاران در تدوین راهبردهای بلندمدت برای مدیریت بهای تمام شده و دستیابی به اهداف بلندمدت یاری میرساند و باعث افزایش سطحرقابتی شرکتها میگردد. هدف این پژوهش ارتقای سطح اثربخشی رقابت شرکتها براساس تکنیکهای حسابداری مدیریت استراتژیک از طریق تحلیلهای درخت تصمیم (CARD) و تئوری راف توسعهیافته (ERST) میباشد. در این پژوهش تعداد ۱۷ نفر از متخصصان و نخبگان حسابداری مدیریت مشارکت در داخل و خارج مشارکت داشتند. روش این پژوهش ترکیبی است که در بخش کیفی، اقدام به شناسایی تکنیکهای حسابداری و معیارهای سطح اثربخشی رقابت شرکتها براساس واکاوی محتوایی شد و در بخش کمی ابتدا براساس تحلیل دلفی و تحلیل سلسله مراتبی خاکستری میزان مطلوبیت معیارهای مشخص گردید و سپس براساس تحلیل درختتصمیم و تئوری راف توسعهیافته اقدام به انتخاب بهترین تکنیک حسابداریمدیریت استراتژیک برای ارتقای سطح اثربخشی رقابت شرکتها شد. نتایج نشان داد، از بین ۵ تکنیک حسابداری مدیریت استراتژیک، تکنیک قیمتگذاری پویا به عنوان یک تکنیک تأثیرگذار بر سطح اثربخشی رقابت شرکتها دارای اولویت میباشد و از طریق حد فاصل بین افزایش رتبه افشا و کاهش محدودیتهای مالی میتواند به کسب مزیتهای رقابتی شرکتها کمک نماید تا از این طریق به موفقیت بیشتری در سطح بازار نائل آیند. | ||
کلیدواژهها | ||
تکنیکهای حسابداری مدیریت استراتژیک؛ اثربخشی سطح رقابت شرکت ها؛ تحلیل درخت تصمیم؛ تئوری راف توسعهیافته | ||
عنوان مقاله [English] | ||
The Effectiveness of Competitive Measures of Firms Based on Strategic Management Accounting Techniques through Analysis CARD and Developed Theory of Rough (ERST) | ||
نویسندگان [English] | ||
Karim Nakhayee1؛ Hasan Yazdifar2؛ Faghni Mehdi3 | ||
1PhD student, Department of Accounting, Zahedan Branch, Islamic Azad University, Zahedan, Iran | ||
2Prof.of accounting and head of accounting department of finance and economics, Bournemouth university, England | ||
3Assistant Professor of Accounting, faculty of management and economic, Sistan Baluchestan University, Zahedan, Iran. | ||
چکیده [English] | ||
Today, strategic management accounting, as a well-known model for reforming the resource consumption pattern, provides financial analysts and managers with tools and methods for using accounting and financial information to raise the level of corporate competitive effectiveness. It helps financial analysts and policymakers to formulate long-term strategies for cost management and achieve long-term goals. Also, it promotes firms’ competitive level. The purpose of this research is to promote effectiveness of competitive measures of firms based on strategic management accounting techniques through analysis CARD and developed theory of Rough (ERST). This research uses 17 Iranian and foreign management accounting experts. The method of this research is a combined one. In the qualitative section, this research identifies accounting techniques and the measures of firms’ competitive effectiveness level based on content analysis and in the quantitative section, the measures desirability are determined based on Delphi analysis and gray hierarchy analysis. Then, the best strategic management accounting techniques to improve the effectiveness of competition are selected based on analysis CARD and the developed theory of Rough (ERST). The results show that among the five strategic management accounting techniques, dynamic pricing technique has a priority as an effective technique on firms’ competitive effectiveness level and it can provide competitive advantages for firms through the gap between increasing the disclosure rating and reducing financial constraints. | ||
کلیدواژهها [English] | ||
Effectiveness of Measures to Improve Competitiveness, Strategic Management Accounting Techniques, Analysis CARD, Developed Theory of Rough | ||
مراجع | ||
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