دانشگاه الزهرا

  اخبار و اعلانات

 آمار

تعداد نشریات25
تعداد شماره‌ها967
تعداد مقالات8,010
تعداد مشاهده مقاله13,573,802
تعداد دریافت فایل اصل مقاله9,616,618
Mondalizadeh, Zeinab, Kavyani, Elahe. (1402). Feasibility Study of Launching Sports Start-ups: A Case Study in the Sports Shoe Industry. جلوه هنر, 3(2), 115-133. doi: 10.22051/sbj.2023.43092.1077
Zeinab Mondalizadeh; Elahe Kavyani. "Feasibility Study of Launching Sports Start-ups: A Case Study in the Sports Shoe Industry". جلوه هنر, 3, 2, 1402, 115-133. doi: 10.22051/sbj.2023.43092.1077
Mondalizadeh, Zeinab, Kavyani, Elahe. (1402). 'Feasibility Study of Launching Sports Start-ups: A Case Study in the Sports Shoe Industry', جلوه هنر, 3(2), pp. 115-133. doi: 10.22051/sbj.2023.43092.1077
Mondalizadeh, Zeinab, Kavyani, Elahe. Feasibility Study of Launching Sports Start-ups: A Case Study in the Sports Shoe Industry. جلوه هنر, 1402; 3(2): 115-133. doi: 10.22051/sbj.2023.43092.1077

Feasibility Study of Launching Sports Start-ups: A Case Study in the Sports Shoe Industry

Sports Business Journal
دوره 3، شماره 2 - شماره پیاپی 6، مرداد 2023، صفحه 115-133    اصل مقاله (710.32 K)
نوع مقاله: Research Paper
شناسه دیجیتال (DOI): 10.22051/sbj.2023.43092.1077
نویسندگان
Zeinab Mondalizadeh* 1؛ Elahe Kavyani2
1Assistant Professor, Department of Sport Management, Faculty of Sports Sciences, Arak University, Arak, Iran.
2MSc, Department of Sport Management, Faculty of Sports Sciences, Arak University, Arak, Iran.
چکیده
Purpose: This study investigated the feasibility of starting a new sports business in the Iranian shoe industry. 
Methodology: The research method was qualitative, utilizing library sources and interviews with 15 participants, including sports start-up owners and professionals from Science and Technology Park. The thematic analysis method was employed, and the sampling strategy was purposive. In addition, a questionnaire based on the AHP method was distributed among 10 participants to prioritize the key elements. In this regard, Expert Choice software was used.
Findings: The study identified economic, financial, environmental, technological, team, and market feasibility essential for launching a sports start-up in the shoe industry. Based on the Analytic Hierarchy Process approach, the prioritization of these elements was determined as economic, human resource, financial, market, technological, and environmental. In addition, the prioritization of the sub-elements of each of the feasibility studies was also presented. Sports business owners must conduct proper planning and feasibility assessments when launching sports start-ups, considering the current market conditions. The key elements identified in this study can be used for sports business projects in Iran's economy.
Originality: The research has a strategic perspective in examining the probability of successful sports startups, which has received little attention. This study also opens up a new approach to forecasting in the sports shoe industry.
کلیدواژه‌ها
Business Plans؛ Market Strategy؛ Sports Innovation؛ Start-ups
عنوان مقاله [English]
امکان‌سنجی راه‌اندازی استارتاپ‌های ورزشی: مورد مطالعه صنعت کفش ورزشی
نویسندگان [English]
زینب مندعلی‌زاده1؛ الهه کاویانی2
1استادیار، گروه مدیریت ورزشی، دانشکده علوم ورزشی، دانشگاه اراک، اراک، ایران.
2کارشناسی ارشد، گروه مدیریت ورزشی، دانشکده علوم ورزشی، دانشگاه اراک، اراک، ایران.
چکیده [English]
هدف: تحقیق حاضر به شناسایی عناصر کلیدی در موفقیت راه‌اندازی کسب‌و‌کار جدید در صنعت کفش ورزشی پرداخته است.
روش: روش تحقیق مورد استفاده کیفی و با استفاده از منابع کتابخانه‌ای بود که طی مصاحبه با ۱۵ شرکت‌کننده شامل صاحبان استارت آپ‌های ورزشی و متخصصان پارک علم و فناوری انجام شد. از متد تحلیل مضمون و راهبرد نمونه‌گیری هدفمند استفاده شد. همچنین، پرسشنامه‌ای بین ۱۰ شرکت‌کننده توزیع و از نرم‌افزار Expert Choice استفاده شد.
یافته‌ها: در این مطالعه عوامل اقتصادی، مالی، محیطی، فناوری، تیمی و بازار به عنوان مولفه‌های ضروری برای راه‌اندازی یک استارت آپ ورزشی در صنعت کفش شناسایی شدند. بر اساس رویکرد فرآیند تحلیل سلسله مراتبی، اولویت‌بندی این عناصر به صورت امکان‌سنجی اقتصادی، امکان‌سنجی منابع‌انسانی، امکان‌سنجی مالی، امکان‌سنجی بازار، امکان‌سنجی تکنولوژیکی و امکان‌سنجی محیطی تعیین شد. علاوه بر این اولویت‌بندی زیرعناصر هر یک از امکان‌سنجی­ها نیز ارائه شد. برای صاحبان مشاغل ورزشی بسیار مهم است که با توجه به شرایط فعلی بازار، برنامه‌ریزی مناسب و ارزیابی امکان‌سنجی را هنگام راه اندازی استارت آپ‌های ورزشی انجام دهند. عناصر کلیدی شناسایی شده در این مطالعه را می‌توان برای پروژه‌های تجاری در اقتصاد ورزش ایران مورد استفاده قرار داد.
اصالت و ابتکار مقاله: این تحقیق دارای دیدگاهی استراتژیک در بررسی احتمال موفقیت استارت آپ‌های ورزشی است، حوزه‌ای که کمتر مورد توجه قرار گرفته است. این مطالعه همچنین رویکرد جدیدی را برای پیش‌بینی در صنعت کفش ورزشی فراهم می‌نماید.
کلیدواژه‌ها [English]
استارتاپ, استراتژی بازار, طرح کسب‌و‌کار, نوآوری ورزشی
مراجع
  1. Abeya, T. G., & Mulugeta, N. (2014). Modeling and Performance Analysis of Manufacturing Systems in Footwear Industry. Science, Technology and Arts Research Journal, 3(3), 132–141. https://doi.org/10.4314/star.v3i3.23
  2. Abou-Moghli, A. A., & Al-Abdallah, G. M. (2012). Market analysis and the feasibility of establishing small businesses. European Scientific Journal, 8(9), 94-113. https://doi.org/10.19044/esj.2012.v8n9p%25p
  3. Bathula, I. S. R., Virupakshi, & Mali, H. (2017). 3D Printing for Foot. MOJ Proteomics & Bioinformatics, 5(6), 165-169. https://doi.org/10.15406/mojpb.2017.05.00176
  4. Batidzirai, B., Valk, M., Wicke, B., Junginger, M., Daioglou, V., Euler, W., & Faaij, A. P. C. (2016). Current and future technical, economic and environmental feasibility of maize and wheat residues supply for biomass energy application: Illustrated for South Africa. Biomass and Bioenergy, 92, 106-129. https://doi.org/10.1016/j.biombioe.2016.06.010
  5. Bell, S. T., & Marentette, B. J. (2011). Team viability for long-term and ongoing organizational teams. Organizational Psychology Review, 1(4), 275-292. https://doi.org/10.1177/2041386611405876
  6. Benar, N., Saeedi, F., & Khosravi Aghdam, A. (2022). Feasibility Study of E-sports Development with the Approach of Creating Business and Job Creation. Sport Management and Development, -. https://doi.org/10.22124/jsmd.2021.18017.2434
  7. Boër, C. R., Dulio, S., & Jovane, F. (2004). Editorial: Shoe design and manufacturing. International Journal of Computer Integrated Manufacturing, 17(7), 577-582. https://doi.org/10.1080/09511920412331292637
  8. Brockman, K. (2008). How to Perform a Feasibility Study and Market Analysis to Determine if an Ancillary Service Makes Sense. Orthopedic Clinics of North America, 39(1), 5-9. https://doi.org/10.1016/j.ocl.2007.09.004
  9. Casadesus-Masanell, R., Elterman, K., & Gassmann, O. (2018). Sportradar (A): From Data to Storytelling. Harvard Business School, Case 719-429. https://www.hbs.edu/faculty/Pages/item.aspx?num=55245
  10. Chang, C.-W. (2022). Supply chain movement risk in the sneaker industry: an empirical study. Quality & Quantity, 56(3), 1073-1092. https://doi.org/10.1007/s11135-021-01166-y
  11. Ciappei, C., & Simoni, C. (2005). Drivers of new product success in the Italian sport shoe cluster of Montebelluna. Journal of Fashion Marketing and Management, 9(1), 20-42. https://doi.org/10.1108/13612020510586389
  12. Darooghe Arefi, N., Bahrololoum, H., Andam, R., & Hasani, A. A. (2022). Identifying and Analysing Factors Affecting Rough Set Theory-Based Iranian Sports Entrepreneurship Ecosystem. Sports Business Journal, 2(2), 229-248. https://doi.org/10.22051/sbj.2022.41960.1056
  13. Fenton, A., Parry, K., Chadwick, S., Guimaraes, G., & Aeron, V. (2022). Digital Innovation in Sport – Barriers and Opportunities for Branded Fitness Apps for Fans. In (pp. 25-42). https://doi.org/10.1007/978-981-16-4795-6_3
  14. Fenyves, L. (2022). Analysis of the ecosystem of E-Sport. Studia Mundi – Economica, 9(1). https://doi.org/10.18531/Studia.Mundi.2022.09.01.9-20
  15. Fisu, A., Didiharyono, D., & Bakhtiar. (2020). Economic & Financial Feasibility Analysis of Tarakan Fishery Industrial Estate Masterplan. IOP Conference Series: Earth and Environmental Science, 469(1), 012002. https://doi.org/10.1088/1755-1315/469/1/012002
  16. Frate, G. F., Ferrari, L., & Desideri, U. (2021). Energy storage for grid-scale applications: Technology review and economic feasibility analysis. Renewable Energy, 163, 1754-1772. https://doi.org/10.1016/j.renene.2020.10.070
  17. Guo, Q. (2022). Analysis of Sports Industry Strategies During Covid-19 Pandemic: Cases from Nike and Adidas. Highlights in Business, Economics and Management, 2, 142-146. https://doi.org/10.54097/hbem.v2i.2352
  18. Havard, T. (2013). Financial Feasibility Studies for Property Development: Theory and Practice. CRC Press. https://books.google.com/books?id=ufPeAQAAQBAJ
  19. Hernandez, S., Ramírez-Tapia, R., & Jimenez Garcia, J. (2019). Analysis of the Productivity of a Shoe Production Line––Application of Queueing Theory and Lean Manufacturing: Experiences from Latin America. In Best Practices in Manufacturing Processes: Experiences from Latin America (pp. 367-388). https://doi.org/10.1007/978-3-319-99190-0_17
  20. Heydari, R., Keshtidar, M., Dehghan Ghahfarokhi, A., Esfehani, M., Perić, M., & Oveysi Sani, F. (2022). Modeling the Institutional Factors Affecting the Exploitation of Entrepreneurial Opportunities in the Sports Tourism Industry Using an Interpretive-Structural Approach. Iranian Journal of Management Studies, 15(2), 189-205. https://doi.org/10.22059/IJMS.2021.312725.674275
  21. Housel, K. (2016). Virtual Reality and the Role of Sports Content. Ent. & Sports Law., 33, 83.
  22. Ionut, C. (2015). The importance of the feasibility study for the business plan. Annals-Economy Series, 6, 515-519. https://www.utgjiu.ro/revista/ec/pdf/2015-Special%20ECOTREND/85_Ceausescu%20Ionut.pdf
  23. Issa, A., & Rub, F. A. A. (2007, July 2-4). Performing Early Feasibility Studies of Software Development Projects Using Business Process Models. Proceedings of the World Congress on Engineering,  https://www.iaeng.org/publication/WCE2007/WCE2007_pp536-540.pdf
  24. Justis, R. Y., & Kreigsmann, B. (1979). The feasibility study as a tool for venture analysis. Journal of Small Business Management (pre-1986), 17(000001), 35. https://www.proquest.com/openview/6617d2af924507d115c56d48f1461a19/1?pq-origsite=gscholar&cbl=49243
  25. Keerativutisest, V., & Promsiri, T. (2021). Financial Feasibility Canvas (FFC): extending the Business model canvas as a method to teach financial feasibility study in entrepreneurial finance. Academy of Entrepreneurship Journal, 27(35), 1-14. https://www.abacademies.org/articles/financial-feasibility-canvas-ffc-extending-the-business-model-canvas-as-a-method-to-teach-financial-feasibility-study-in-entrepren-10322.html
  26. Khanifar, H., & Moslemi, N. (2018a). Fundamentals Qualitative Research Methods, New and Practical Approach (1st ed.). Negah Danesh.
  27. Khanifar, H., & Moslemi, N. (2018b). Qualitative research mehtods, new and practical approach (1st ed.). Negah Danesh.
  28. Khazaei Pool, J., Arabzad, S. M., Asian, S., Fahimi, M., & Verij Kazemi, R. (2018). Employing fuzzy ANP for ranking the personality of international brands in the sports shoe industry. Journal of Modelling in Management, 13(1), 137-155. https://doi.org/10.1108/JM2-02-2016-0009
  29. Lily, Y., & Yazdanifard, R. (2021). The Impact of Consumer Buying Decision on Malaysian Sports Shoe Market. International Journal of Management, Accounting and Economics, 8(2), 103-113. https://doi.org/10.5281/zenodo.4641113
  30. Lin, H., Wu, Q., Chen, X., Yang, X., Guo, X., Lv, J., . . . McElroy, M. (2021). Economic and technological feasibility of using power-to-hydrogen technology under higher wind penetration in China. Renewable Energy, 173, 569-580. https://doi.org/10.1016/j.renene.2021.04.015
  31. Micic, P. (2010). Your green futures glasses:Which future opportunities do you have? In (pp. 127-159). https://doi.org/10.1057/9780230275317_6
  32. Mondalizadeh, Z., Zohrevandian, K., & Azimi, M. R. (2022). Identify barriers of the sports and health startups growth and provide solutions. Strategic Studies On Youth and Sports, -. https://doi.org/10.22034/ssys.2022.1973.2402
  33. Nicholas, A. I., & Chinedum, A. H. (2017). The role of feasibility studies on project and organizational performance. International Journal of Research in Social Sciences, 7(5), 155-170. https://www.indianjournals.com/ijor.aspx?target=ijor:ijrss&volume=7&issue=5&article=011
  34. Norouzi, H., Darvish, F., & Mesbahi, M. (2021). The Effect of Social Media Marketing Programs in the Online Retail Industry on Purchase of Sporting Goods. Sports Business Journal, 1(2), 75-94. https://doi.org/10.22051/sbj.2022.38024.1017
  35. Parvaz, M., & Eydi, H. (2022). Identify and analyze the challenges of startups in the field of sports businesses with a content analysis approach. Sport management journal, -. https://doi.org/10.22059/jsm.2022.338091.2894
  36. Rahimian, M. (2022). Investigating the Feasibility of Forming E-marketing Cooperatives in Lorestan Province. New Marketing Research Journal, 12(1), 151-176. https://doi.org/10.22108/nmrj.2022.130561.2542
  37. Ratten, V. (2020a). Creating Entrepreneurial Opportunities Through Sport Ecosystems. In V. Ratten (Ed.), Sport Startups: New Advances in Entrepreneurship (pp. 29-44). Emerald Publishing Limited. https://doi.org/10.1108/978-1-78973-081-420201003
  38. Ratten, V. (2020). Sport Startups: New Advances in Entrepreneurship. Emerald Publishing Limited. https://books.google.com/books?id=85sLEAAAQBAJ
  39. Ratten, V. (2020b). Sport Startups: What are They? In Sport Startups: New Advances in Entrepreneurship (pp. 1-15). Emerald Publishing Limited. https://doi.org/10.1108/978-1-78973-081-420201001
  40. Ratten, V., & Ferreira, J. J. (2016). Sport Entrepreneurship and Innovation. Taylor & Francis. https://books.google.com/books?id=58WVDQAAQBAJ
  41. Ratten, V., & Jones, P. (2020). New challenges in sport entrepreneurship for value creation. International Entrepreneurship and Management Journal, 16(3), 961-980. https://doi.org/10.1007/s11365-020-00664-z
  42. Reinschmidt, C., & Nigg, B. M. (2000). Current issues in the design of running and court shoes. Sportverletz Sportschaden, 14(3), 71-81. https://doi.org/10.1055/s-2000-7866
  43. Ruswanti, E., Herlambang, B., & Januarko, M. (2016). The effect of brand, design, and price on intention to purchase mediated by quality perception at sport shoes X. Journal of Economics, Business & Accountancy Ventura, 19(2), 249-258. https://doi.org/10.14414/jebav.v19i2.458
  44. Saaty, T. L. (2004). Decision making — the Analytic Hierarchy and Network Processes (AHP/ANP). Journal of Systems Science and Systems Engineering, 13(1), 1-35. https://doi.org/10.1007/s11518-006-0151-5
  45. Sellitto, M. A., Pereira, G. M., Borchardt, M., da Silva, R. I., & Viegas, C. V. (2015). A SCOR-based model for supply chain performance measurement: application in the footwear industry. International Journal of Production Research, 53(16), 4917-4926. https://doi.org/10.1080/00207543.2015.1005251
  46. Shah, M. (2017). Consumer Perception and Comparative Analysis of sport shoes brand. Proceedings of International Academic Conferences,  https://ideas.repec.org/p/sek/iacpro/4607347.html
  47. Sohrabi, Z., Moharramzadeh, M., Naghizadeh Baghi, A., & Azizian Kohn, N. (2023). Strategic Business Development Model of Iran's Professional Sports. Sports Business Journal, 3(2), 71-92. https://doi.org/10.22051/sbj.2023.42901.1072
  48. Stewart, B. (2017). Sport Funding and Finance: Second edition. Taylor & Francis. https://books.google.com/books?id=WHI9BAAAQBAJ
  49. Stokes, K. (2015). The economic feasibility of an equine sports therapy facility. [Master Thesis, Texas Tech University]. https://ttu-ir.tdl.org/bitstream/handle/2346/66145/STOKES-THESIS-2015.pdf?sequence=1
  50. Tarigan, U. P. P., Mardhatillah, A., Budiman, I., Sembiring, A. C., & Ramadhan, M. S. (2018). Feasibility Study Analysis of Establishing Archery Sports Special Place. Journal of Physics: Conference Series, 1007(1), 012027. https://doi.org/10.1088/1742-6596/1007/1/012027
  51. Viorica, I. (2010). Financing Investment Projects the Relationship between Feasibility Study and Business Plan. Annals of Dunărea de Jos University. Fascicle I : Economics and Applied Informatics, 125-130. https://core.ac.uk/download/pdf/6372447.pdf
  52. Weiermair, K., Peters, M., & Schuckert, M. (2007). Destination Development and the Tourist Life-cycle: Implications for Entrepreneurship in Alpine Tourism. Tourism Recreation Research, 32(1), 83-93. https://doi.org/10.1080/02508281.2007.11081526
  53. Widyastutir, S., & Said, M. (2017). Consumer consideration in purchase decision of SPECS sports shoes product through brand image, product design and price perception. International Journal of Supply Chain Management, 6(4), 199-207. https://doi.org/10.59160/ijscm.v6i4.1809
آمار
تعداد مشاهده مقاله: 851
تعداد دریافت فایل اصل مقاله: 889


سامانه مدیریت نشریات علمی. طراحی و پیاده سازی از سیناوب