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Yabalooie, Bahareh, Nazari, Rasool, Zargar, Tayebeh. (1401). Propellants of Promoting Productivity Professional Football Clubs in Iran. جلوه هنر, 2(2), 107-125. doi: 10.22051/sbj.2022.41645.1052
Bahareh Yabalooie; Rasool Nazari; Tayebeh Zargar. "Propellants of Promoting Productivity Professional Football Clubs in Iran". جلوه هنر, 2, 2, 1401, 107-125. doi: 10.22051/sbj.2022.41645.1052
Yabalooie, Bahareh, Nazari, Rasool, Zargar, Tayebeh. (1401). 'Propellants of Promoting Productivity Professional Football Clubs in Iran', جلوه هنر, 2(2), pp. 107-125. doi: 10.22051/sbj.2022.41645.1052
Yabalooie, Bahareh, Nazari, Rasool, Zargar, Tayebeh. Propellants of Promoting Productivity Professional Football Clubs in Iran. جلوه هنر, 1401; 2(2): 107-125. doi: 10.22051/sbj.2022.41645.1052

Propellants of Promoting Productivity Professional Football Clubs in Iran

Sports Business Journal
مقاله 7، دوره 2، شماره 2 - شماره پیاپی 4، مهر 2022، صفحه 107-125    اصل مقاله (855.15 K)
نوع مقاله: Original Article
شناسه دیجیتال (DOI): 10.22051/sbj.2022.41645.1052
نویسندگان
Bahareh Yabalooie1؛ Rasool Nazari* 2؛ Tayebeh Zargar3
1PhD Student in Sports Management, Khorasgan University of Isfahan, Isfahan, Iran.
2Associate Professor, Faculty of Sport Sciences, Islamic Azad University, Esfahan (Khorasgan), Esfahan Branch, Isfahan, Iran.
3Assistant Professor of Islamic Azad University, South Tehran Branch, Tehran, Iran.
چکیده
Purpose: This study aims to identify the propellants that affect the productivity of professional football clubs in Iran.
Methodology: The present research is applied in terms of the purpose and duration of nature based on Futures studies and analytical and exploratory methods. Through semi-structured interviews with 16 managers of professional football clubs, sports management professors, and organizational productivity experts, the necessary information was obtained, including seven sections and 60 key indicators. Mick Mac software was used to analyze the collected data from the 7×7 matrix. Mick Mac software was used to analyze the collected data from 7×7 matrix cross-effects.
Findings: Seven general categories of factors include, influential to influential, were identified. They are educational and scientific propulsion, propulsion of proponent of attention, propulsion of budget and finance, propulsion of leadership and management, propulsion of tools and professional behavior, Planning and talent development propellants, and marketing and support propellants.
Originality: As a result, it can be said that to develop the productivity of professional football clubs in the country, marketing, supportive propellants, and planning and talent development, practical factors that are both effective and influential should be on the agenda of sports managers to Iranian clubs to reach a professional level like the clubs in developed countries.
کلیدواژه‌ها
Futures Studies؛ Fundraising؛ Productivity؛ Sports Marketing
عنوان مقاله [English]
شناسایی پیشران‎‌‌های مؤثر بر بهره‌وری باشگاه‎‌های حرفه‌‎ای فوتبال ایران
نویسندگان [English]
بهاره یبلویی1؛ رسول نظری2؛ طیبه زرگر3
1دانشجوی دکتری مدیریت ورزشی، دانشگاه خوراسگان اصفهان، اصفهان، ایران.
2دانشیار، دانشکده علوم ورزشی، دانشگاه آزاد اسلامی، اصفهان (خوراسگان)، واحد اصفهان، اصفهان، ایران.
3استادیار دانشگاه آزاد اسلامی واحد تهران جنوب، تهران، ایران.
چکیده [English]
هدف: این مطالعه با هدف شناسایی پیشران‌های مؤثر بر بهره‌وری باشگاه‌های حرفه‌ای فوتبال در ایران انجام شده است.
روش: پژوهش حاضر از نظر هدف و مدت ماهیت، بر اساس آینده‌پژوهی و روش‌های تحلیلی و اکتشافی، کاربردی است. از طریق مصاحبه‌های نیمه ساختاریافته با 16 نفر از مدیران باشگاه‌های حرفه‌ای فوتبال، اساتید مدیریت ورزشی و کارشناسان بهره‌وری سازمانی، اطلاعات لازم شامل هفت بخش و 60 شاخص کلیدی به دست آمد. برای تجزیه و تحلیل داده‌های جمع‌آوری شده از اثرات متقاطع ماتریس 7×7 از نرم افزار Mick Mac استفاده شد.
یافته‌ها: هفت دسته عوامل تأثیرگذار تا تأثیرگذار شناسایی شد، که شامل: محرک آموزشی و علمی، محرک حامی توجه، پیشرانه بودجه و مالی، پیشران رهبری و مدیریت، پیشران ابزار و رفتار حرفه‌ای، پیشرانه‌های برنامه ریزی و توسعه استعداد، و پیشرانه‌های بازاریابی و پشتیبانی بود.
اصالت و ابتکار مقاله: در نتیجه می‌توان گفت برای توسعه بهره‌وری باشگاه‌های حرفه‌ای فوتبال کشور، بازاریابی، پیشرانه‌های حمایتی و برنامه‌ریزی و استعدادیابی، عوامل عملی مؤثر و تأثیرگذار باید در دستور کار مدیران ورزشی قرار گیرد. به باشگاه‌های ایرانی برای رسیدن به سطح حرفه‌ای مانند باشگاه‌های کشورهای پیشرفته.
کلیدواژه‌ها [English]
آینده پژوهی, بازاریابی ورزشی, بهره‌وری, جذب سرمایه
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آمار
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