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Rastgoo, Samaneh, Bahrololoum, Hassan, Andam, Reza, Bagheri, Hadi, Mikazemi, Seyedeh Azra. (1401). Analysis the Process of Co-creation Experience in Sports Tourism of Iran. جلوه هنر, 2(2), 33-50. doi: 10.22051/sbj.2022.41339.1038
Samaneh Rastgoo; Hassan Bahrololoum; Reza Andam; Hadi Bagheri; Seyedeh Azra Mikazemi. "Analysis the Process of Co-creation Experience in Sports Tourism of Iran". جلوه هنر, 2, 2, 1401, 33-50. doi: 10.22051/sbj.2022.41339.1038
Rastgoo, Samaneh, Bahrololoum, Hassan, Andam, Reza, Bagheri, Hadi, Mikazemi, Seyedeh Azra. (1401). 'Analysis the Process of Co-creation Experience in Sports Tourism of Iran', جلوه هنر, 2(2), pp. 33-50. doi: 10.22051/sbj.2022.41339.1038
Rastgoo, Samaneh, Bahrololoum, Hassan, Andam, Reza, Bagheri, Hadi, Mikazemi, Seyedeh Azra. Analysis the Process of Co-creation Experience in Sports Tourism of Iran. جلوه هنر, 1401; 2(2): 33-50. doi: 10.22051/sbj.2022.41339.1038

Analysis the Process of Co-creation Experience in Sports Tourism of Iran

Sports Business Journal
مقاله 3، دوره 2، شماره 2 - شماره پیاپی 4، مهر 2022، صفحه 33-50    اصل مقاله (707.22 K)
نوع مقاله: Original Article
شناسه دیجیتال (DOI): 10.22051/sbj.2022.41339.1038
نویسندگان
Samaneh Rastgoo1؛ Hassan Bahrololoum* 2؛ Reza Andam2؛ Hadi Bagheri3؛ Seyedeh Azra Mikazemi4
1PhD Student in Sports Management, Faculty of Physical Education, Shahrood University of Technology, Shahrood, Iran.
2Associate Professor Sports Management, Faculty of Physical Education, Shahrood University of Technology, Shahrood, Iran.
3Assistant Professor Sports Management, Faculty of Physical Education, Shahrood University of Technology, Shahrood, Iran.
4Associate Professor Sports Management, Faculty of Physical Education and Sports Sciences, University of Birjand, Birjand, Iran.
چکیده
Purpose: The present study investigates the experience co-creation process in Iran’s sports tourism.
Methodology: This study is a type of mixed research. Ten experts and researchers in the field of co-creation in sports tourism participated in the qualitative stage, while 15 specifically chosen tourism professionals participated in the quantitative phase. A semi-structured interview was used to collect data for the qualitative section of the study, and a researcher-structured questionnaire was used to collect data for the quantitative section. These data were used to create the research model based on the DEMATEL technique's results.
Findings: Thematic analysis was used to analyze the qualitative data, and the results revealed six organizing themes such as market research, creation of dynamic organization, working team development, conversation, and interaction, as well as creation of shared commitment and participation. The quantitative analysis revealed that the most effective and impressionable components are the creation of shared responsibility and a dynamic organization, respectively. Market research is the minimum significant component, while the creation of active organization is the maximum.
Originality: The limited participation and interaction of visitors in many disciplines are obstacles to the growth of sports tourism in Iran. The purpose of the current study was to use the DEMATEL technique and the thematic analysis method to determine the significant and influential factors that contribute to the development of sports tourism.
کلیدواژه‌ها
Co-Creation؛ DEMATEL Technique؛ Participation and Interaction؛ Sports Tourism؛ Thematic Analysis
عنوان مقاله [English]
تحلیل فرآیند هم‌آفرینی تجربه در گردشگری ورزشی ایران
نویسندگان [English]
سمانه راستگو1؛ حسن بحرالعلوم2؛ رضا اندام2؛ هادی باقری3؛ سیده عذرا میرکاظمی4
1دانشجوی دکتری مدیریت ورزشی، دانشکده تربیت بدنی، دانشگاه صنعتی شاهرود، شاهرود، ایران.
2دانشیار مدیریت ورزشی، دانشکده تربیت بدنی، دانشگاه صنعتی شاهرود، شاهرود، ایران.
3استادیار مدیریت ورزشی، دانشکده تربیت بدنی، دانشگاه صنعتی شاهرود، شاهرود، ایران.
4دانشیار مدیریت ورزشی، دانشکده تربیت بدنی و علوم ورزشی، دانشگاه بیرجند، بیرجند، ایران.
چکیده [English]
هدف: هدف پژوهش حاضر شناسایی و تحلیل فرآیند هم‌آفرینی تجربه در گردشگری ورزشی ایران بود.
روش: پژوهش انجام شده از نوع آمیخته است. مشارکت‌کنندگان در مرحلۀ  کیفی، شامل 10 نفر از خبرگان گردشگری ورزشی و پژوهشگران حوزۀ هم‌آفرینی و در مرحلۀ کمی، شامل 15 نفر از متخصصان گردشگری بودند که به روش هدفمند انتخاب شدند. ابزار گردآوری داده‌ها در بخش کیفی مصاحبۀ نیمه‌­ساختارمند و در بخش کمی پرسشنامۀ محقق‌ساخته‌ای بود که عوامل آن از طریق مطالعۀ بخش کیفی استخراج شد و مدل پژوهش، از طریق خروجی‌های نرم‌افزار دیمتل ترسیم گردید.
یافته‌ها: یافته‌ها در بخش کیفی با استفاده از روش تحلیل مضمون بیانگر 6 مضمون سازمان‌دهندۀ تحقیقات بازار، ایجاد سازمان پویا، توسعۀ تیم کاری، گفتگو و تعامل، ایجاد تعهد مشترک و مشارکت بود. در بخش کمی نتایج نشان داد که مؤلفه‌های ایجاد تعهد مشترک و ایجاد سازمان پویا به‌ترتیب، اثرگذارترین و اثرپذیرترین مؤلفه‌ها هستند. همچنین ایجاد سازمان پویا و تحقیقات بازار به‌ترتیب بااهمیت‌ترین و کم‌اهمیت‌ترین مؤلفه‌ها هستند.
اصالت و ابتکار مقاله: یکی از چالش‌های توسعۀ گردشگری ورزشی در ایران مشارکت و تعامل کم‌رنگ گردشگران در زمینه‌های مختلف است. پژوهش حاضر تلاش کرده است با استفاده از روش تحلیل مضمون و تکنیک دیمتل مؤلفه‌های اثرگذار و بااهمیت در راستای پیشبرد گردشگری ورزشی را شناسایی کند.
کلیدواژه‌ها [English]
تحلیل مضمون, تکنیک دیمتل, گردشگری ورزشی, مشارکت و تعامل, هم‌آفرینی
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