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Fallah Kazemi, Maryam, Atghia, Nahid. (1400). What are the Sports Tourism Factors and Potentials in Guilan Province?. جلوه هنر, 1(2), 47-58. doi: 10.22051/sbj.2021.36633.1002
Maryam Fallah Kazemi; Nahid Atghia. "What are the Sports Tourism Factors and Potentials in Guilan Province?". جلوه هنر, 1, 2, 1400, 47-58. doi: 10.22051/sbj.2021.36633.1002
Fallah Kazemi, Maryam, Atghia, Nahid. (1400). 'What are the Sports Tourism Factors and Potentials in Guilan Province?', جلوه هنر, 1(2), pp. 47-58. doi: 10.22051/sbj.2021.36633.1002
Fallah Kazemi, Maryam, Atghia, Nahid. What are the Sports Tourism Factors and Potentials in Guilan Province?. جلوه هنر, 1400; 1(2): 47-58. doi: 10.22051/sbj.2021.36633.1002

What are the Sports Tourism Factors and Potentials in Guilan Province?

Sports Business Journal
مقاله 4، دوره 1، شماره 2، مهر 2021، صفحه 47-58    اصل مقاله (696.51 K)
نوع مقاله: Original Article
شناسه دیجیتال (DOI): 10.22051/sbj.2021.36633.1002
نویسندگان
Maryam Fallah Kazemi* 1؛ Nahid Atghia2
1PhD of Sports Management, Department of Sports Management, Faculty of Sport Science and Physical Education, Payame Noor University, Tehran, Iran.
2Associate Professor, Department of Sport Management, Faculty of Sport Sciences, Alzahra University, Tehran, Iran.
چکیده
Purpose: In recent years, tourism, especially sports tourism, has become a rich source of income in many countries. Therefore, identifying the factors that affect the flourishing of sports tourism in a region is the first step for the progression and development of sports tourism.
Methodology: In this study, a researcher-made questionnaire with 94% Cronbach's alpha was used to identify the factors affecting tourism growth in Guilan Province. Twelve professors of sports management confirmed the validity of the questionnaire. The statistical population consisted of 25 cultural heritage experts, 46 sports specialists, and 600 sports tourists. A census was sampling in the first (cultural heritage experts) and second (sports experts) groups. The third group consisted of sports tourists, namely all those who visited Guilan Province to participate in competitions and watch the fajr decade tournament in 2019. The sample number was considered 460 according to similar studies. The questionnaire was submitted to a group of professors and university experts, and its validity was confirmed. SmartPLS software was employed to analyze the data.
Findings: The research results showed that aquatic sport in coastal cities could lead to the prosperity of sports tourism in Guilan Province and turn this province into a hub of water sports tourism. To achieve this goal, sports, welfare, transportation infrastructure, and proper advertisements are necessary.
Originality: Many studies have been done on affective factors of sports tourism in Guilan province. These researches show that the natural attractions of Guilan province are the priority of sports tourism development in this region. This study shows that attention to water sports effectively promotes sports tourism in Guilan province. It appears that this is the first research to investigate the potentials of sports tourism in Guilan Province of Iran.
کلیدواژه‌ها
Sports Attractions؛ Sports Specialists؛ Sports Tourism؛ Sports Tourists
عنوان مقاله [English]
شناسایی عوامل مؤثر بر رونق گردشگری ورزشی استان گیلان
نویسندگان [English]
مریم فلاح کاظمی1؛ ناهید اتقیا2
1دکتری مدیریت ورزشی، گروه مدیریت ورزشی، دانشکده علوم و رزشی و تربیت بدنی، دانشگاه پیام نور، تهران، ایران.
2دانشیار، گروه مدیریت ورزشی، دانشکده علوم ورزشی، دانشگاه الزهرا(س)، تهران، ایران.
چکیده [English]
هدف: هدف از انجام این تحقیق شناسایی عوامل مؤثر بر رونق گردشگری استان گیلان بود. در سال‌های اخیر گردشگری و به‌ویژه گردشگری ورزشی به یک منبع درآمد سرشار در بسیاری از کشورها تبدیل شده است. از این‌رو، شناسایی عوامل مؤثر بر رونق گردشگری ورزشی یک منطقه اولین گام جهت پیشرفت و توسعه گردشگری ورزشی به شمار می‌آید.
 روش: روایی پرسشنامه توسط 12نفر از اساتید مدیریت ورزشی مورد تأیید قرار گرفت. جامعۀ آماری متشکل از 3 گروه: 25 نفر کارشناسان میراث فرهنگی، 46 نفر کارشناسان ورزشی و 600 نفر گردشگران ورزشی بودند. نمونه‌ها در جامعۀ اول شامل کارشناسان میراث فرهنگی و جامعۀ دوم شامل کارشناسان ورزشی به‌صورت کل شمار انجام شد. نمونه‌ها در جامعه سوم شامل گردشگران ورزشی 460 نفر در نظر گرفته شد. برای بررسی روایی محتوا از روش روایی صوری استفاده شد که نسخۀ اولیۀ پرسشنامه در اختیار جمعی از اساتید و خبرگان دانشگاهی قرار گرفت و روایی آن تأیید شد و پایایی آن در یک مطالعۀ اولیه با ضریب آلفای کرونباخ معادل 0/94 بددست آمد. جهت تحلیل داده‌ها از نرم‌افزار Smart Pls  استفاده شده است.
 یافته‌ها:  نتایج حاصل از پژوهش نشان داد ورزش‌های آبی در شهرهای ساحلی  می‌تواند موجب رونق گردشگری ورزشی در این استان شود و استان گیلان را به قطب گردشگری ورزشی آبی تبدیل نماید که برای رسیدن به این هدف نیازمند به زیرساخت‌های ورزشی، رفاهی، حمل‌ونقل و نیز تبلیغات مناسب می‌باشد.
اصالت و ابتکار مقاله:  مطالعات زیادی در مورد عوامل مؤثر بر گردشگری ورزشی در ایران انجام شده است. نتایج این تحقیقات نشان می‌دهد جاذبه‌های طبیعی استان گیلان اولویت توسعه گردشگری ورزشی در این منطقه است. همچنین، نتایج این مطالعه نشان می‌دهد توجه به ورزش‌های آبی به‌طور مؤثری گردشگری ورزشی را در استان گیلان ارتقا می‌بخشد.
کلیدواژه‌ها [English]
جاذبه‌های ورزشی, کارشناسان ورزشی, گردشگری ورزشی, گردشگران ورزشی
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