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Hossein Aliani, Mahdieh, Nemati, Nematullah, Bagherpour, Tahereh. (1402). Optimizing the Entrepreneurs' Crowdfunding in Sport Business. جلوه هنر, 3(3), 45-65. doi: 10.22051/sbj.2023.43204.1080
Mahdieh Hossein Aliani; Nematullah Nemati; Tahereh Bagherpour. "Optimizing the Entrepreneurs' Crowdfunding in Sport Business". جلوه هنر, 3, 3, 1402, 45-65. doi: 10.22051/sbj.2023.43204.1080
Hossein Aliani, Mahdieh, Nemati, Nematullah, Bagherpour, Tahereh. (1402). 'Optimizing the Entrepreneurs' Crowdfunding in Sport Business', جلوه هنر, 3(3), pp. 45-65. doi: 10.22051/sbj.2023.43204.1080
Hossein Aliani, Mahdieh, Nemati, Nematullah, Bagherpour, Tahereh. Optimizing the Entrepreneurs' Crowdfunding in Sport Business. جلوه هنر, 1402; 3(3): 45-65. doi: 10.22051/sbj.2023.43204.1080

Optimizing the Entrepreneurs' Crowdfunding in Sport Business

Sports Business Journal
مقاله 3، دوره 3، شماره 3 - شماره پیاپی 7، آذر 2023، صفحه 45-65    اصل مقاله (1.47 M)
نوع مقاله: Research Paper
شناسه دیجیتال (DOI): 10.22051/sbj.2023.43204.1080
نویسندگان
Mahdieh Hossein Aliani1؛ Nematullah Nemati* 2؛ Tahereh Bagherpour2
1PhD Student, Department of Sports Management, Damghan Branch, Islamic Azad University, Damghan, Iran.
2Assistant Professor, Department of Physical Education and Sports Science, Damghan Branch, Islamic Azad University, Damghan, Iran.
چکیده
Purpose: This research aims to identify and validate Iranian sports entrepreneurs' optimal use of crowdfunding.
Methodology: The research method is mixed. In the qualitative section, the participants included 16 sports management professors, entrepreneurship management, sports entrepreneurs, and sports business people in the interview, and the data were analyzed by Maxqda version—2020 software. Furthermore, 360 participants participated in the survey during the quantitative section, and the data was analyzed with Smart PLS software.
Findings: The findings showed casual elements, including entrepreneurial attitude, human capital, and policies. The background conditions include the institutionalization of entrepreneurship, business management transparency and improvement, a customer-oriented culture, and cultural and social factors. Also, the intervening factors comprised laws and regulations, financial and economic elements, protective laws, and information technology factors. The practical strategies also included expert forces, trust building, creating supportive and monetary policies, and communicating with entrepreneurs. Finally, the results showed the growth of sports businesses, distribution of justice in financial resources, economic productivity, and positive attitude toward sports entrepreneurs as social capital. According to the results, the identified factors can provide the necessary ground for collective financing by sports business entrepreneurs.
Originality: Funding has always been one of the main challenges of entrepreneurs, and crowdfunding can be an effective way to provide the capital a start-up company needs. The purpose of this study is to optimize collective capital by sports entrepreneurs by a quantitative study.
کلیدواژه‌ها
Crowdfunding؛ Economic؛ Financial؛ Sports Entrepreneurs؛ Sports Business
عنوان مقاله [English]
بهینه‌‌سازی سرمایه گذاری جمعی کارآفرینان ورزشی
نویسندگان [English]
مهدیه حسین علیانی1؛ نعمت الله نعمتی2؛ طاهره باقرپور2
1دانشجوی دکتری، گروه مدیریت ورزشی، دانشگاه آزاد اسلامی، واحد دامغان، دامغان، ایران.
2استادیار، گروه تربیت بدنی و علوم ورزشی، دانشگاه آزاد اسلامی، واحد دامغان، دامغان، ایران.
چکیده [English]
هدف: هدف این پژوهش شناسایی و اعتبار سنجی استفاده بهینه از سرمایه‌گذاری جمعی توسط کارآفرینان ورزشی ایرانی است.
روش: روش تحقیق حاضر آمیخته است. مشارکت کنندگان در این تحقیق در بخش کیفی شامل ۱۶ نفر از اساتید مدیریت ورزشی، مدیریت کارآفرینی، کارآفرینان در حوزه ورزش و فعالان حوزه کسب‌و‌کارهای ورزشی بودند که در مصاحبه‌ها شرکت نمودند و نتایج با نرم‌افزار Maxqda نسخه 2020 مورد تجزیه و تحلیل قرار گرفت. در بخش کمی تحقیق 360 نفر پرسشنامه تحقیق را پاسخ دادند.  و نتایج با نرم‌افزار Smart PLS مورد تجزیه و تحلیل قرار گرفت.
یافته‌ها: یافته‌ها نشان داد عوامل علّی شامل کدهای اصلی نگرش کارآفرینی، سرمایه انسانی کارآفرینانه و سیاست‌های کارآفرینانه بودند. عوامل زمینه‌ای شامل نهادینه شدن کارآفرینی، شفافیت و بهبود مدیریت کسب و کار، وجود فرهنگ مشتری مداری و عوامل فرهنگی و اجتماعی بودند. همچنین، عوامل مداخله‌گر شامل قوانین و مقررات، عوامل اقتصادی مالی، قوانین حمایتی و فناوری اطلاعات بودند. راهبردهای موثر نیز شامل نیروهای متخصص، اعتمادسازی، ایجاد سیاست‌های حمایتی و مالی و ارتباط با کارآفرینان بودند و نیز نتایج شامل رشد کسب‌و‌کارهای ورزشی، توزیع عدالت در منابع مالی، بهره‌وری اقتصادی و نگرش مثبت به کارآفرینان ورزشی به‌عنوان یک سرمایه اجتماعی بودند. با توجه به نتایج می‌توان گفت که عوامل شناسایی شده می‌توانند زمینه لازم را برای تامین‌مالی جمعی توسط کارآفرینان کسب‌وکار ورزشی فراهم کنند.
اصالت و ابتکار مقاله: تأمین سرمایه همواره یکی از چالش‌های اساسی کارآفرینان بوده است و جمع‌سپاری مالی می‌تواند راهی موثر برای تامین سرمایه مورد نیاز شرکت نوپا باشد. هدف از این مطالعه، بهینه‌سازی سرمایه جمعی توسط کارآفرینان ورزشی بر مبنای یک مطالعه کیفی است.
کلیدواژه‌ها [English]
اقتصادی, سرمایه گذاری جمعی, کارآفرینان ورزشی, کسب و کار ورزشی, مالی
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