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Haghbin, Farideh, Monfared, Narjes. (1402). The semiosis of digital commensality toward sustainable communication: A case study of Food-Related Applications using Instagram's Intertextuality. جلوه هنر, 7(3), 179-208. doi: 10.22051/lghor.2023.40891.1708
Farideh Haghbin; Narjes Monfared. "The semiosis of digital commensality toward sustainable communication: A case study of Food-Related Applications using Instagram's Intertextuality". جلوه هنر, 7, 3, 1402, 179-208. doi: 10.22051/lghor.2023.40891.1708
Haghbin, Farideh, Monfared, Narjes. (1402). 'The semiosis of digital commensality toward sustainable communication: A case study of Food-Related Applications using Instagram's Intertextuality', جلوه هنر, 7(3), pp. 179-208. doi: 10.22051/lghor.2023.40891.1708
Haghbin, Farideh, Monfared, Narjes. The semiosis of digital commensality toward sustainable communication: A case study of Food-Related Applications using Instagram's Intertextuality. جلوه هنر, 1402; 7(3): 179-208. doi: 10.22051/lghor.2023.40891.1708

The semiosis of digital commensality toward sustainable communication: A case study of Food-Related Applications using Instagram's Intertextuality

Journal of Language Horizons
مقاله 8، دوره 7، شماره 3 - شماره پیاپی 17، اسفند 2023، صفحه 179-208    اصل مقاله (1.65 M)
نوع مقاله: Research article
شناسه دیجیتال (DOI): 10.22051/lghor.2023.40891.1708
نویسندگان
Farideh Haghbin1؛ Narjes Monfared* 2
1Linguistic Department, Alzahra University, Tehran, Iran
2Linguistic Department, Alzahra University, Tehran, Iran;
چکیده
The digital commensality as physically eating together with someone (online or offline) using food apps through Instagram's intertextuality for a sustainable communication implies the application of an integrated corpus-based model in multimodal (inter)action analysis framework; it enables us to study the irresolvable dialectic between social actions and mediational means. The semiosis of Iranian digital commensality provides insights for considering user’s signifying tastes and their habits relied on food system, including food type choices, ways of preparation, the eating arrangement and manner. The results show that interactive signs of Easy-paz and Maman-Paz apps empower mediated actions to perform rituals and challenges for developing offline commensality through Instagram intertextuality.  The findings also show that online commensality was developed by Mr. Taster app via influencing and by Maaii app through Mukbang. Furthermore, Delino, and Snap-food apps were found to be benefiting from mediated actions to perform online-to offline commensality by equipping delivery mechanisms on individuals eating activities.
کلیدواژه‌ها
digital commensality؛ Iranian food apps؛ Instagram’s intertextuality؛ interactional discourse analysis؛ sustainable communication
عنوان مقاله [English]
معناپردازی همگرایی دیجیتال به سوی ارتباطی پایدار: بررسی موردی اپلیکیشین های غذا در ارتباط بینامتنی با اینستاگرام
نویسندگان [English]
فریده حق بین1؛ نرجس منفرد2
1استاد، گروه زبان شناسی، گروه زبان‌شناسی، دانشکده ادبیات، دانشگاه الزهرا تهران، ایران
2پژوهشگر پسادکتری، گروه زبان شناسی، دانشکدة ادبیات، دانشگاه الزهرا، تهران، ایران
چکیده [English]
همگرایی دیجیتال، به‌عنوان فعالیت جسمانی خوردن همراه با یک فرد (به‌صورت آنلاین یا آفلاین) با استفاده از اپلیکیشن‌های خوراک به‌وسیلة بینامتنیت اینستاگرام به سوی ارتباطی پایدار، مستلزم استفاده از مدل تلفیقی پیکره‌بنیاد در چارچوب تحلیل گفتمان تعاملی چندشیوه است. این مدل ما را قادر می‌سازد تا مناظرة حل‌ناپذیر میان کنش‌های اجتماعی و ابزارهای بیناکنش‌گر را بررسی کنیم. معناپردازی همگرایی دیجیتال ایرانی نگرش‌هایی را برای در نظر گرفتن ذائقة معنادار کاربر و عادات‌های آن‌ها فراهم می‌آورد که مبتنی بر نظام خوراک، از جمله انتخاب نوع غذا، روش‌های آماده‌سازی، ترتیب و شیوة غذا خوردن است. یافته‌ها نشان داد که هر چند اپلیکیشن‌های ایزی-پز و مامان-پز با بهره‌گیری از بینامتنیت اینستاگرام کنش‌های تعاملی اینستاگرام را برای سازوکارهای تعاملی اینستاگرام، بر برگزاری مراسم و چالش گسترش هم‌گرایی آفلاین تأکید دارند، هم‌گرایی آنلاین در اپلیکیشن مستر تیستر با اینفلوئنسری و در اپلیکیشن مایی با موکبانگ گسترش می‌یافت. همچنین، اپلیکیشن‌های دلینو و اسنپ‌فود با تجهیز سازوکار‌های تحویل غذا به افراد، از کنش‌های بیناکنش‌گری در اجرای همگرایی آنلاین-به-آفلاین بهره می‌برند.
کلیدواژه‌ها [English]
همگرایی دیجیتال, اپلیکیشن‌های غذای ایرانی, تخلیل گفتمان تعاملی, ارتباط پایدار, بینامتنیت اینستاگرام
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