Alzahra University Journals Management System


1.	The relationship between barnd consciousness and consumer buying behavior of Iranian non-alcoolic beverages among sardshat Citizens
	Pages 15-64
	Zanyar Sheikhepoor; asghar moshabaki; Hamid khodadad hosseini; Fereshteh Mansouri Moayad
	View Article PDF 800.68 K

2.	A Comparative Study of Brand Valuation with Two Approaches of Earning per Share and Price to Sales in the Tiles, Ceramics and Cement Industries
	Pages 65-81
	Mousa Rahimi; Majid Mohammad Shafiee; Azarnoosh Ansari Tadi; mahmoud botshekan
	View Article PDF 905.89 K

3.	The Effect of Countries Environment & Branding on Handmade Carpet Export Markets
	Pages 83-113
	nazila niakan lahiji; Manijeh Haghighinasab; Khadivar Khadivar
	View Article PDF 1.07 M

4.	Designing a Personal Brand Development Model for Professional Athletes of Iran (Grounded Theory Approach)
	Pages 115-145
	Mehdi Nazemi; Seyad Morteza Azimzadeh; Mahdi Talebpour; D Todd Donavan
	View Article PDF 864.43 K

5.	Explain the causal and interventional Conditions of corporate brand development
	Pages 147-181
	Alireza Mazidi; Mohammad Reza Bagherzadeh; Asadollah Mehrara; Yousof Gholipour-Kanani
	View Article PDF 872.66 K

6.	Investigating the Impact of Brand Personality and its Dimensions on Brand Love, Loyalty and WOM (case study: online retailers and chain stores)
	Pages 183-217
	faraz sadeghvaziri; Soheila Khoddami; Mahdi Tayebzadeh
	View Article PDF 730.37 K

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The relationship between barnd consciousness and consumer buying behavior of Iranian non-alcoolic beverages among sardshat Citizens