
Number of Journals | 25 |
Number of Issues | 967 |
Number of Articles | 8,017 |
Article View | 13,585,862 |
PDF Download | 9,621,124 |
1. | Investigating effect of Nostalgic Brand Experience, Brand Satisfaction, and sustainable Marketing on Brand Love and its Consequences | |
Pages 13-39 | ||
Soheil Nnejat; meisam Shirkhodaei; Hosein Bahmani Tabrizi | ||
2. | Brand Rankig Based on Unscaled Fuzzy Matrix and Investment Strategy at Tehran Stock Exchange | |
Pages 39-59 | ||
Abdolmajid Abdolbaghi Ataabadi; mohamad jafarnia | ||
3. | Identifying Antecedents of Original Branded Production Policy | |
Pages 59-78 | ||
hossein moeini; sahar fatahi; Farzaneh Jahromi | ||
4. | Thematic Analysis Method Application in Recognizing Brand Agility | |
Pages 79-112 | ||
azimollah zarei; davood feiz; maryam akbarzadeh pasha | ||
5. | The Effects of Green Export Marketing Strategy on Creating Green Brand Image Case Study: Iran’s Saffron Industry | |
Pages 113-146 | ||
Manijeh Haghighinasab; Tahereh Nabizadeh | ||
6. | Retail Spaces and Phenomenological enquiry in Lived Experience of Confusion through Consumers’ Perspectives | |
Pages 147-186 | ||
marjan mohaimani; kambiz Heidarzadeh; yazdan mansourian | ||