دانشگاه الزهرا

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Number of Journals25
Number of Issues967
Number of Articles8,017
Article View13,585,892
PDF Download9,621,127
1.

Testing Albert et al. Model of Brand Love among Social Networks’ Members in Iran

Pages 11-32
Mirahamad Amirshahi; Hamidreza Yazdani; Mahmoud Mohammadian; Nasim Taghavifard
2.

Effects of Consumer and Brand Personality Congruency on Consumers’ Trust and Attachment to the Brand: Moderating Role of Product Involvement

Pages 33-60
Shahriar Azizi; Saeb Shokrgozar
3.

Determinants of Consumers’ Purchase Intention of Counterfeit Luxury Brands in Tehran

Pages 61-84
Mohsen Nazari; Abolfazl Abedi; Hamed Khorasani Toraghi
4.

Customers’ Interpretations and Attitudes about Objectives and Forms of Branding of Products Used Co-Branding Strategy among the Main Iranian Ethnicities

Pages 85-106
Esmaeil Shahtahmasbi; Monireh Abooei; Sarah Shamsollahi
5.

Identification of the Influencing Factors Creating Green Brand Image among Customers of Iranian-manufactured Automobiles in Shiraz

Pages 107-134
Seyyed Yaghoob Hoseini; Majid Esmaeil Poor; Roghayeh Ebrahimi
6.

Customer Segmentation in the Banking Industry by Extended Model of RFMC

Pages 135-154
Vahid Baradaran; Zahra Farrokhi


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