تاثیر بازاریابی رسانه اجتماعی بر ارزش ویژه برند با نقش میانجی تجربه برند و مزایای رسانه های اجتماعی

Aaker, D. A. (1996). Measuring brand equity across products and markets. California management review, 38(3).‏ 102-120.

Aaker, D. A., & Keller, K. L. (1990). Consumer evaluations of brand extensions. Journal of marketing, 54(1), 27-41.‏

Ahn, J., & Back, K. J. (2018). Antecedents and consequences of customer brand engagement in integrated resorts. International Journal of Hospitality Management, 75, 144-152.

Akaka, M., Vargo, S., & Schau, H. (2015). The context of experience. Journal of Service Management, 26(2), 206–223.

Alizadeh, K., Khamseh, P. M., & Ettehadi, S. (2016). Explanation of the city brand equity role on specialists’ identity and immigration (Case of study: Mashhad). A QJ Urban Econ. Manag, 4, 49-61. (In Persian)

Appiah, D., Ozuem, W., Howell, K. E., & Lancaster, G. (2019). Brand switching and consumer identification with brands in the smartphones industry. Journal of Consumer Behaviour, 18(6), 463-473.‏

Baldus, B. J., Voorhees, C., & Calantone, R. (2015). Online brand community engagement: Scale development and validation. Journal of business research, 68(5), 978-985.‏

Barreda, A. A., Bilgihan, A., Nusair, K., & Okumus, F. (2015). Generating brand awareness in online social networks. Computers in human behavior, 50(September), 600-609.

Bazi, S., Filieri, R., & Gorton, M. (2020). Customers’ motivation to engage with luxury brands on social media. Journal of Business Research, 112(May), 223-235.‏

Beig, F. A., & Khan, M. F. (2018). Impact of social media marketing on brand experience: A study of select apparel brands on Facebook. Vision, 22(3), 264-275.‏

Beig, F. A., & Nika, F. A. (2019). Brand experience and brand equity. Vision, 23(4), 410-417.

Biedenbach, G., & Marell, A. (2010). The impact of customer experience on brand equity in a business-to-business services setting. Journal of brand management, 17(6), 446-458.‏

Brakus, J. J., Schmitt, B. H., & Zarantonello, L. (2009). Brand experience: what is it? How is it measured? Does it affect loyalty? Journal of marketing, 73(3), 52-68.

Breen, R., & Jonsson, J. O. (2005). Inequality of opportunity in comparative perspective: Recent research on educational attainment and social mobility. Annual review of sociology,31(Mar), 223-243.

Bruhn, M., Schoenmueller, V., & Schäfer, D. B. (2012). Are social media replacing traditional media in terms of brand equity creation? Management research review.‏ 35(9). 770-790.

Chang, P. L., & Chieng, M. H. (2006). Building consumer–brand relationship: A cross‐cultural experiential view. Psychology & Marketing, 23(11), 927-959.

Chang, Y. T., Yu, H., & Lu, H. P. (2015). Persuasive messages, popularity cohesion, and message diffusion in social media marketing. Journal of Business Research, 68(4), 777-782.‏

Chatzipanagiotou, K., Veloutsou, C., & Christodoulides, G. (2016). Decoding the complexity of the consumer-based brand equity process. Journal of Business Research, 69(11), 5479-5486.

Chawla, Y., & Chodak, G. (2021). Social media marketing for businesses: Organic promotions of web-links on Facebook. Journal of Business Research, 135(October), 49-65.‏

Chen, X., & Qasim, H. (2021). Does E‐Brand experience matter in the consumer market? Explaining the impact of social media marketing activities on consumer‐based brand equity and love. Journal of Consumer Behaviour, 20(5), 1065-1077.‏

Chin, W. W. (1998). Commentary: Issues and opinion on structural equation modeling. MIS quarterly, vii-xvi.

Choi, E., Ko, E., & Kim, A. J. (2016). Explaining and predicting purchase intentions following luxury-fashion brand value co-creation encounters. Journal of Business Research, 69(12), 5827-5832.

Chu, S. C., Kamal, S., & Kim, Y. (2019). Re-examining of consumers’ responses toward social media advertising and purchase intention toward luxury products from 2013 to 2018: A retrospective commentary. Journal of Global Fashion Marketing, 10(1), 81-92.‏

Cooke, A., Russell‐Bennett, R., Wang, D., & Whyte, S. (2022). Branding beyond the gender binary. Psychology & Marketing. 39(8), 1621-1632.

De Vries, L., Peluso, A. M., Romani, S., Leeflang, P. S., & Marcati, A. (2017). Explaining consumer brand-related activities on social media: An investigation of the different roles of self-expression and socializing motivations. Computers in Human Behavior, 75(October), 272-282.

Deloitte, I. (2017). Predicciones sobre tecnología, medios y telecomunicaciones: https://www2. deloitte.com/content/dam/Deloitte/cr/Documents/technology-media telecommunications/estudios. TMT-Predictions-2017-spanish. pdf.‏

Ding, C. G., & Tseng, T. H. (2015). On the relationships among brand experience, hedonic emotions, and brand equity. European Journal of Marketing. 49(7/8), 994-1015.

Filieri, R. (2013). Consumer co‐creation and new product development: a case study in the food industry. Marketing Intelligence & Planning. 31(1), 40-53.

Füller, J., Hutter, K., & Faullant, R. (2011). Why co‐creation experience matters? Creative experience and its impact on the quantity and quality of creative contributions. R&D Management, 41(3), 259-273.

Füller, J., Jawecki, G., & Mühlbacher, H. (2007). Innovation creation by online basketball communities. Journal of business research, 60(1), 60-71.‏

Godey, B., Manthiou, A., Pederzoli, D., Rokka, J., Aiello, G., Donvito, R., & Singh, R. (2016). Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior. Journal of business research, 69(12), 5833-5841.‏

Goggin, G., Newell, G., & Newell, C. (2003). Digital disability: The social construction of disability in new media. Rowman & Littlefield.

Hamzah, Z. L., Alwi, S. F. S., & Othman, M. N. (2014). Designing corporate brand experience in an online context: A qualitative insight. Journal of Business Research, 67(11), 2299-2310.

Hanna, R., Rohm, A., & Crittenden, V. L. (2011). We’re all connected: The power of the social media ecosystem. Business horizons, 54(3), 265-273.‏

Harandi, A. (2015). The Effects of 0rganizational Citizenship Behavior on Customers' Brand Image. Journal of Brand Management. 2(2). 97-124. (In Persian)

Henseler, J., Ringle, C. M., & Sinkovics, R. R. (2009). The use of partial least squares path modeling in international marketing. In New challenges to international marketing. Emerald Group Publishing Limited.

Hout, M., & DiPrete, T. A. (2006). What We Have Learned: RC28's Contributions to Knowledge about Social Stratification. Research in Social Stratification and Mobility, 24(1), 1–20.

Hultén, B. (2011). Sensory marketing: the multi‐sensory brand‐experience concept. European business review. 23(3), 256-273.

Husain, R., Ahmad, A., & Khan, B. M. (2022). The impact of brand equity, status consumption, and brand trust on purchase intention of luxury brands. Cogent Business & Management, 9(1), 2034234.

Iglesias, O., Markovic, S., & Rialp, J. (2019). How does sensory brand experience influence brand equity? Considering the roles of customer satisfaction, customer affective commitment, and employee empathy. Journal of Business Research, 96(March), 343-354.

Karlson, K. B., & Birkelund, J. F. (2019). Education as a mediator of the association between origins and destinations: the role of early skills. Research in Social Stratification and Mobility, 64(December), 100436.

Khan, A., Mohammad, A. S., & Muhammad, S. (2020). An integrated model of brand experience and brand love for halal brands: survey of halal fast food consumers in Malaysia. Journal of Islamic Marketing. 12(8), 1492-1520.

Kim, A. J., & Ko, E. (2012). Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand. Journal of Business research, 65(10), 1480-1486.

Kim, J., & Lee, K. H. (2019). Influence of integration on interactivity in social media luxury brand communities. Journal of Business Research, 99(June), 422-429.‏

Koay, K. Y., Ong, D. L. T., Khoo, K. L., & Yeoh, H. J. (2020). Perceived social media marketing activities and consumer-based brand equity: Testing a moderated mediation model. Asia Pacific Journal of Marketing and Logistics. 33(1). 53-72.

Koivisto, E., & Mattila, P. (2020). Extending the luxury experience to social media–User-Generated Content co-creation in a branded event. Journal of Business Research, 117(September), 570-578.

Kollock, P. (1999). The economies ol online cooperation. Communities in cyberspace, 220.

Lev-On, A. (2017). The third-person effect on Facebook: The significance of perceived proficiency. Telematics and Informatics, 34(4), 252-260.

Lim, J. S., Pham, P., & Heinrichs, J. H. (2020). Impact of social media activity outcomes on brand equity. Journal of Product & Brand Management.‏ 29(7), 927-937.

Mangold, W. G., & Faulds, D. J. (2009). Social media: The new hybrid element of the promotion mix. Business horizons, 52(4), 357-365.‏

Morgan-Thomas, A., & Veloutsou, C. (2013). Beyond technology acceptance: Brand relationships and online brand experience. Journal of Business Research, 66(1), 21-27.

Moslehpour, M., Ismail, T., Purba, B., & Wong, W. K. (2021). What Makes GO-JEK Go in Indonesia? The Influences of Social Media Marketing Activities on Purchase Intention. Journal of Theoretical and Applied Electronic Commerce Research, 17(1), 89-103.

Mouakket, S. (2015). Factors influencing continuance intention to use social network sites: The Facebook case. Computers in Human Behavior, 53(December), 102-110.

Mulisa, F., & Getahun, D. A. (2018). Perceived benefits and risks of social media: Ethiopian secondary school students’ perspectives. Journal of technology in behavioral science, 3(4), 294-300.

Muniz, A. and O’Guinn, T. (2001). Brand Community. Journal of Consumer Research 27:412–32.

Nambisan, S., & Baron, R. A. (2009). Virtual customer environments: testing a model of voluntary participation in value co‐creation activities. Journal of product innovation management, 26(4), 388-406.

Nisar, T. M., Prabhakar, G., & Strakova, L. (2019). Social media information benefits, knowledge management and smart organizations. Journal of Business Research, 94(January), 264-272.

Odoom, R., Anning-Dorson, T., & Acheampong, G. (2017). Antecedents of social media usage and performance benefits in small-and medium-sized enterprises (SMEs). Journal of enterprise information management.‏ 30(3), 383-399.

Oliver, R. L. (1999). Whence consumer loyalty? Journal of marketing, 63(4_suppl1), 33-44.

Paramita, W., Nhu, H. B. C., Ngo, L. V., Tran, Q. H. M., & Gregory, G. (2021). Brand experience and consumers' social interactive engagement with brand page: An integrated-marketing perspective. Journal of Retailing and Consumer Services, 62(October), 102611.

Rahimnia, F., Harandi, A., & Fatemi, S. Z. (2012). The effect of customer relationship quality on the perceived quality and loyalty of customers (A case study): Large five-star hotels in Mashhad. Public Administration Research, 17, 83-101. (In Persian)

Rahman, M., Aydin, E., Haffar, M., & Nwagbara, U. (2020). The role of social media in e-recruitment process: empirical evidence from developing countries in social network theory. Journal of Enterprise Information Management. 35(6), 1697-1718.

Reid, D., & Weigle, P. (2014). Social media use among adolescents: Benefits and risks. Adolescent Psychiatry, 4(2), 73-80.

Schmitt, B.H. and Simonson, A. (1997), “Marketing aesthetics: the strategic management of brands”, Identity, and Image, The Free Press, New York, NY.

Seo, E. J., & Park, J. W. (2018). A study on the effects of social media marketing activities on brand equity and customer response in the airline industry. Journal of Air Transport Management, 66(1), 36-41.

statista.com (2022) https://www.statista.com/statistics/183585/instagram-number-of-global-users/ (assessed by April 2022).

Tsai, S. P. (2005). Impact of personal orientation on luxury-brand purchase value: An international investigation. International Journal of Market Research, 47(4), 427-452.‏

Urbach, N., & Ahlemann, F. (2010). Structural equation modeling in information systems research using partial least squares. Journal of Information Technology Theory and Application (JITTA), 11(2), 2.

Urbach, N., & Ahlemann, F. (2010). Structural equation modeling in information systems research using partial least squares. Journal of Information Technology Theory and Application (JITTA), 11(2), 2.

Verhagen, T., Swen, E., Feldberg, F., & Merikivi, J. (2015). Benefitting from virtual customer environments: An empirical study of customer engagement. Computers in Human Behavior, 48(July), 340-357.

Wibowo, A., Chen, S. C., Wiangin, U., Ma, Y., & Ruangkanjanases, A. (2020). Customer behavior as an outcome of social media marketing: The role of social media marketing activity and customer experience. Sustainability, 13(1), 189.

Wu, J., Fan, S., & Zhao, J. L. (2018). Community engagement and online word of mouth: An empirical investigation. Information & Management, 55(2), 258-270.

Xie, L., Poon, P., & Zhang, W. (2017). Brand experience and customer citizenship behavior: the role of brand relationship quality. Journal of Consumer Marketing. 34(3). 268-280.

Yu, X., Yuan, C., Kim, J., & Wang, S. (2021). A new form of brand experience in online social networks: An empirical analysis. Journal of Business Research, 130(June), 426-435.‏

Zobeidi, T., Komendantova, N., & Yazdanpanah, M. (2022). Social media as a driver of the use of renewable energy: The perceptions of instagram users in Iran. Energy Policy, 161, 112721.

Zollo, L., Filieri, R., Rialti, R., & Yoon, S. (2020). Unpacking the relationship between social media marketing and brand equity: The mediating role of consumers’ benefits and experience. Journal of Business Research, 117(September), 256-267.