تعداد نشریات | 25 |
تعداد شمارهها | 933 |
تعداد مقالات | 7,666 |
تعداد مشاهده مقاله | 12,517,134 |
تعداد دریافت فایل اصل مقاله | 8,897,396 |
بررسی تاثیر رضایت از ارتباطات داخلی بر آمیختگی کارکنان، حمایت-های سازمانی ادراک شده و برندسازی کارفرما (مطالعه موردی: بانک مسکن استان یزد) | ||
فصلنامه علمی پژوهشی مدیریت برند | ||
مقاله 4، دوره 9، شماره 4 - شماره پیاپی 32، اسفند 1401، صفحه 143-184 اصل مقاله (2.52 M) | ||
نوع مقاله: مقاله پژوهشی | ||
شناسه دیجیتال (DOI): 10.22051/bmr.2023.40523.2350 | ||
نویسندگان | ||
پیمان اکبری* 1؛ مرضیه دهقانی زاده2؛ علی عبیات3 | ||
1استادیار گروه مدیریت دولتی، دانشگاه پیام نور، تهران، ایران | ||
2استادیار، گروه مدیریت دولتی، دانشکده مدیریت، دانشگاه پیام نور، تهران، ایران. | ||
3کارشناس ارشد مدیریت دولتی، دانشگاه پیام نور، تهران، ایران | ||
چکیده | ||
هدف از این پژوهش، تاثیر رضایت از ارتباطات داخلی بر آمیختگی کارکنان، حمایتهای سازمانی ادراک شده و برندسازی کارفرما میباشد. پژوهش حاضر از نظر هدف کاربردی و از نظر ماهیت و روش، توصیفی - پیمایشی است. جامعه آماری 800 نفر از کارکنان بانک مسکن استان یزد را شامل میشود، که با استفاده از فرمول کوکران 260 نفر بهعنوان نمونه برای نیمه اول سال 1400 انتخاب شدند. ابزار گردآوری دادهها، پرسشنامههای استانداری است که در این زمینه وجود دارند. روایی (همگرا و واگرا) و پایایی (بار عاملی، ضریب پایایی مرکب، ضریب آلفای کرونباخ) مدل اندازهگیری حاکی از آن است که مدل از روایی و پایایی خوبی برخوردار است. نتایج حاصل از آزمون فرضیات توسط نرمافزار SMART-PLS، نشان داد که رضایت از ارتباطات داخلی بر آمیختگی کارکنان تاثیر ندارد، اما بر حمایتهای سازمانی ادراک شده و برندسازی کارفرما تأثیر دارد، حمایتهای سازمانی ادراک شده بر آمیختگی کارکنان و برندسازی کارفرما تأثیر دارد؛ برندسازی کارفرما بر آمیختگی کارکنان تأثیر دارد، در نهایت برندسازی کارفرما میتواند نقش میانجیگری را در تأثیرگذاری حمایتهای سازمانی ادراک شده بر آمیختگی کارکنان و در تأثیرگذاری رضایت از ارتباطات داخلی بر آمیختگی کارکنان ایفا کند هرچند نقش میانجیگری حمایتهای سازمانی ادراک شده در تأثیرگذاری رضایت از ارتباطات داخلی بر آمیختگی کارکنان و در تأثیرگذاری رضایت از ارتباطات داخلی بر برندسازی کارفرما نیز تایید شد. | ||
کلیدواژهها | ||
رضایت ارتباطات داخلی؛ آمیختگی کارکنان؛ حمایتهای سازمانی ادراک شده؛ برندسازی کارفرما | ||
عنوان مقاله [English] | ||
The effect of the Satisfaction from Internal Communication on Employee Engagement, Perceived Organizational Support and Employer Branding (Case study: Maskan Bank of Yazd Province) | ||
نویسندگان [English] | ||
Peyman Akbari1؛ Marziyeh Dehghanizadeh2؛ Ali Abbiat3 | ||
1Department of Management, PNU | ||
2Assistant professor, Department of Public Administration, College of management, Payame Noor University, Tehran, Iran. | ||
3Master of Public Management, Payame Noor University, Tehran, Iran | ||
چکیده [English] | ||
The purpose of this research is surveying the effect of the satisfaction from internal communication on employee engagement, perceived organizational support and employer branding. The current research is applied in terms of purpose and descriptive-survey in terms of nature and method. The statistical population includes 800 employees of Yazd Housing Bank, 260 of whom were selected as a sample for the first half of the year 1400, using Cochran's formula. The data collection tool is the standard questionnaires that exist in this field. Validity (convergent and divergent) and reliability (factor loading, composite reliability coefficient, Cronbach's alpha coefficient) of the measurement model indicated that the model had good validity and reliability. The results of hypothesis testing by SMART-PLS software showed that the satisfaction from internal communication does not affect Employee Engagement, but it has effect on perceived organizational support and employer branding. Perceived organizational support has an effect on Employee Engagement and employer branding; Employer branding has an effect on Employee Engagement and finally, employer branding can play a mediating role in the relationship between perceived organizational support and employee engagement and also between internal communication satisfaction and employee engagement. Indeed, the mediating role of perceived organizational support in the relationship between the satisfaction from internal communication and Employee Engagement and also between the satisfaction from internal communication and employer branding was also confirmed. | ||
کلیدواژهها [English] | ||
Internal Communication Satisfaction, Employee Engagement, Organizational Support, Employer Branding | ||
سایر فایل های مرتبط با مقاله
|
||
مراجع | ||
اکبری، پیمان، خواستار، حمزه، وکیلی، یوسف و شهریاری، سلطانعلی (1399). مفهوم دلبستگی شغلی کارکنان، بر مبنای بازیوارسازی.فصلنامه مدیریت سازمانهای دولتی، 8(3)، ص 136-109. اکبری، پیمان، خواستار، حمزه، وکیلی، یوسف و شهریاری، سلطانعلی (1400). طراحی و اعتبارسنجی الگوی دلبستگی شغلی کارکنان صنعت بانکداری. فصلنامه مطالعات مدیریت منابع انسانی، 11(2)، ص 94-71. بختی، میلاد؛ ترابی، محسن؛ قلیپور، آرین. (1390)، رفتارهای شهروندی سازمانی به عنوان متغیر میانجی میان حمایت سازمانی ادراک شده و سرمایه اجتماعی، فصلنامه علمی پژوهشی مطالعات بهبود مدیریت و تحول، 21(66)، 46-25. حمیدیه، زهرا؛ منهاج، امیر محمد ؛ موسی پور، حجت الله (1399). بررسی تأثیر ارتباطات بازاریابی و حمایت ادراک شده تعهد سازمانی کارکنان با تأکید بر نقش متغیرهای میانجی ارزش و جذابیت برند کارفرما (مورد مطالعه: کارکنان شرکت های فعال در صنعت سلولزی بهداشتی در شهر تهران). پژوهشهای جدید در مدیریت و حسابداری، 42، 160-133. داوری، علی و رضازاده، آرش (1396). مدلسازی معادلات ساختاری با نرمافزار PLS. تهران: سازمان انتشارات جهاد دانشگاهی. زارعی، سلمان (1398). نقش واسطهای دلبستگی شغلی در رابطه بین تعارض کار- خانواده و حمایت سازمانی ادراک شده با نیت ترک خدمت در کارکنان نظامی، فرهنگ مشاوره و روان درمانی، 37، 198-171. فقیهیپور، جواد؛ فقیهیپور، سمیه و چترچی، نوشآفرین (1396). تأثیر برندینگ کارفرما بر تلاش داوطلبانه کارکنان با میانجیگری تعلق خاطر و انتظارات کارکنان. خط مشیگذاری عمومی در مدیریت دولتی، 8(2)، 60-41 علیدوستی، فروزان و علوی، اعظم (1397). رابطه حمایت سازمانی ادراک شده و دلبستگی شغلی در پرستاران بیمارستانهای آموزشی وابسته به دانشگاه علوم پزشکی شهر شهرکرد، ماهنامه پژوهشهای حسابداری، 5(48)، 59-49. صارم، علی اصغری؛ خدادادی، معصومه و سعیدی، مهدی (1398). بررسی تأثیر برند کارفرما بر فرهنگ برند با نقش واسط افتخار سازمانی درسازمان تأمین اجتماعی استان همدان. مدیریت برند، 6(3)، 194-149. مرادی، محسن و میرالماسی، آیدا (1398). روش پژوهش عملگرا. (مدرسه پژوهش کمی و کیفی.) چاپ (اول). تهران واعظی، مهدی؛ شاطریان، محسن؛ کیانی سلمی، صدیقه (1399). تبیین و رتبهبندی ابعاد جذابیت و ارتقای برند کارفرما در هتلداری شهر کاشان. مدیریت برند، 7(3)، 169-129. Akbari, P. Khastar, H. Vakili, Y Shahriari, S.A., (2021). Designing and Validating a Job Engagement Model for the Employees in the Banking Industry: A Mixed Approach. Quarterly journal of scientific studies of human resources, 11(2),71-94. (In Persian) Akbari, P. Khastar, H. Vakili, Y Shahriari, S.A., (2020). A Conceptualization of Employee Engagement Based on Gamification. Scientific Journal of Management of Governmental Organizations, 8(3),109-136. (In Persian) Alidosti, F. & Alavi, A. (2018). The relationship between perceived organizational support and job attachment in nurses of teaching hospitals affiliated to Shahrekord University of Medical Sciences. Accounting Research Monthly, 5(48), 49-59. (In Persian) Allen, M. W. (1992). Communication and organizational commitment: Perceived organizational support as a mediating factor. Communication Quarterly, 40(4), 357–367. Allen, M. W. & Brady, R. M. (1997). Total quality management, organizational commitment, perceived commitment, perceived organizational support, and intraorganizational communication. Management Communication Quarterly, 10(3), 316–341. Ali Asghari, S. Khodadadi, M & Saidi, M. (2019). Investigating the Effect of Employer Brand on Brand Culture in Hamedan Social Security Organization: The Mediating Role of Organizational Pride. Brand Management, 6(3), 149-194. (In Persian) Arasanmi, C. & Krishna, A. (2019). Linking the employee value proposition (EVP) to employee behavioural outcomes. Industrial and Commercial Training, 51(7/8), pp.387–395. Backhaus, K. & Tikoo, S. (2004). Conceptualizing and researching employer branding. The Career Development International, (95), 501–517. Bakker, A. B. Albrecht, S. L. & Leiter, M. P. (2011). Key questions regarding work engagement. European Journal of Work and Organizational Psychology, 20(1), 4–28. Bakhti, M. Turabi, M. & Qalipour, A. (2011). Organizational citizenship behaviors as a mediating variable between perceived organizational support and social capital. Scientific Quarterly Journal of Management Improvement and Transformation Studies, 21(66), 25-46. (In Persian) Berthon, P. Ewing, M. & Hah, L. L. (2005). Captivating company: Dimensions of attractiveness in employer branding. International Journal of Advertising, 24 (2), 151-172 Bruce, P. & Shelley, R. (2010). Assessing stakeholder engagement. Communication Journal of New Zealand, 11(2), 30–48. Burawat, P. (2014). The Relationships among Perceived Employer Branding, Employee Engagement, and Employee Expectation in Service Industry. Abstract of Economic, Finance and Management Outlook, 2, 1-1. Bustamante, S. (2014). CSR, trust and the employer brand. In J. Reichel (Ed.), CSR trends: Beyond business as usual (pp. 71–89). Ł´od´z: Centrum Strategii i Rozwoju Impact. Cable, D. M. & Judge, T. A. (1994). Pay preferences and job search decisions, a person organization fit perspective. Personnel Psychology, 472, 317–349. Caesens, G. Stinglhamber, F. & Luypaert, G. (2014). The impact of work engagement and workaholism on well-being – The role of work-related social support. Career Development International, 197, 813–835. Carri`ere, J. & Bourque, C. (2009). The effects of organizational communication on job satisfaction and organizational commitment in a land ambulance service and the mediating role of communication satisfaction. Career Development International, 14 (1), 29–49. Chin, W. W. (2003). Issues and opinions on structural equation modeling. MIS Quarterly, 22(1), 7-16. Clampitt, P. G. & Downs, C. W. (1993). Employee perceptions of the relationship between communication and productivity: A field study. The Journal of Business Communication, 301, 5–29. Ćorić, D. S. & Špoljarić, A. (2021). The origins of internal communication and employer branding in marketing theories. Review paper, DOI 10.22522/cmr20210163, received on 19 April 2021 Cullen, K. L. Edwards, B. D. Casper, W. C. & Gue, K. R. (2014). Employees’ adaptability and perceptions of change-related uncertainty: Implications for perceived organizational support, job satisfaction, and performance. Journal of Business and Psychology, 29(2), 269–280. Davari, A. & Rezazadeh, A. (2017). Structural equation modeling with PLS software. Tehran: Academic Jihad Publishing Organization. (In Persian) Davies, G. (2008). Employer branding and its influence on managers. European Journal of Marketing, Downs, C. W. & Adrian, A. (2004). Assessing organizational communication: Strategic communication audits. New York, NY: The Guilford Press. Downs, C. W. & Hazen, M. D. (1977). A Factor Analytic Study of Communication Satisfaction. Journal of Business Communication, 14(3), 63–73. doi:10.1177/002194367701400306 DiFonzo, N. & Bordia, R. (1998). A tale of two corporations: Managing uncertainty during organizational change. Human Resource Management, 37, 295–303. Edelman, R. (2008). Edelman trust barometer. Retrieved from: http://www.edelman.com/ p/6-a-m/2008-edelman-trust-barometer/. Eisenberger, R. Huntington, R. Hutchison, S. & Sowa, D. (1986). Perceived organizational support. Journal of Applied Psychology, 71(3), 500–507. Eisenberger, R. Fasolo, P.M. & Davis-LaMastro, V. (1990). Effects of perceived organizational support on employee diligence, innovation, and commitment. Journal of Applied Psychology, 53, 51-59. Eisenberger, R. & Stinglhamber, F. (2011). Perceived organizational support: Fostering enthusiastic and productive employees. Washington, DC: APA. Faqihipour, J. Faqihipour, S & Chaterchi, N. (2017). The effect of employer branding on employees' voluntary effort through the mediation of employee belongingness and expectations. Public Policy in Public Management, 8(2), 41-60. (In Persian) Fearon, C. McLaughlin, H. & Morris, L. (2013). Conceptualising work engagement – An individual, collective and organizational efficacy perspective. European Journal of Training and Development, 373, 244–256. Fleming, J. H. & Asplund, J. (2007). Where employee engagement happens. The Gallup Management Journal. Retrieved from: http://businessjournal.gallup.com/content/ 102496/where-employee-engagementhappens. Fornell, C. & Larcker D. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of marketing research, 18 (1), 39−50. Gardner, B. B. & Levy, S. J. (1955). The product and the brand. Harvard business review, 33(2), 33-39. Gray, J. & Laidlaw, H. (2004). Improving the measurement of communications satisfaction. Management Communication Quarterly, 173, 425–448. Hair, J. F. Sarstedt, M, Pieper, T. M, Ringle C. M. (2012). The use of partial least squares structural equation modeling in strategic management research: a review of past practices and recommendations for future applications. Long range planning, 45(5-6), 320-40. Hargie, O. Tourish, D. & Wilson, N. (2002). Communication audits and the effects of increased information: A follow-up study. Journal of Business Communication, 39(4), 414–436. Harter, J. K. Schmidt, F. L. & Hayes, T. L. (2002). Business-unit level relationship between employee satisfaction, employee engagement, and business outcomes: A meta-analysis. Journal of Applied Psychology, 87(2), 268–279. Hamidieh, Z. Minhaj, A. M. & Musapour, H. (2019). Investigating the effect of marketing communication and perceived support on employees' organizational commitment, emphasizing the role of mediating variables of employer brand value and attractiveness (case study: employees of companies active in the sanitary cellulose industry in Tehran). New researches in management and accounting, 42, 133-160. (In Persian) Imran, M. Y. Saman Elahi, N. Abid, G. Ashfaq, F. & Ilyas, S. (2020) Impact of Perceived Organizational Support on Work Engagement: Mediating Mechanism of Thriving and Flourishing. Journal of Open Innovation Technology Market and Complexity, 6(3), 1-18. doi.org/10.3390/joitmc6030082 Itam, U. Misra, S. Anjum, H. (2020). HRD indicators and branding practices: a viewpoint on the employer brand building process. European Journal of Training and Development, 44 (6/7), 675-694. Jaupi, F. & Llaci, S. (2015). The Impact of Communication Satisfaction and Demographic Variables on Employee Engagement. Journal of Service Science and Management, 08(02), 191-200 John, A. & Raj, J. V. P. (2020). Employer Brand and Innovative Work Behaviour: Exploring the Mediating Role of Employee Engagement. Colombo Business Journal International Journal of Theory and Practice, 11(2), 93-113. Johnson, R. (2001). On message. People management, 7(17), 24–29. Karanges, E. R. Beatson, A. J. Kim A. & Lings, Ian. (2014) Optimizing employee engagement with internal communication: a social exchange perspective. Journal of Business Market Management, 7(2), 329-253. Krishna, C. A. A. (2019). Employer branding: perceived organisational support and employee retention – the mediating role of organisational commitment. DOI:10.1108/ICT-10-2018-0086 Kloutsiniotis, P. V. & Mihail, D. M. (2020). The effects of high-performance work systems in employees’ service-oriented OCB. International Journal of Hospitality Management, 90, 102610. Kunerth, B. & Mosley, R. (2011). Applying employer brand management to employee engagement. Strategic HR Review, 103),19–26. Levitt, T. (1980). Marketing success through differentiation – of anything. Harvard Business Review, 58, 89–91. Lloyd, S. (2002) Branding from the inside out. BRW, 24(10), 64–66. Lovejoy, K. Waters, R. D. & Saxton, G. D. (2012). Engaging stakeholders through Twitter: How nonprofit organizations are getting more out of 140 characters or less. Public Relations Review, 38(2), 313–318. Macey, W. H. & Schneider, B. (2008). Engaged in engagement: We are delighted we did it. Industrial and Organisational Psychology, 1(1), 76–83. Moradi, M. & Miralmasi, A. (2019). Pragmatic research method (School of quantitative and qualitative research). Edition (first). Tehran. (In Persian) Mohammad Shafiee, M. (2022). Competitive advantage via intellectual capital: a moderated mediation analysis. Journal of Intellectual Capital, 23(5), 957-997 Neill, M. S. (2016). The influence of employer branding in internal communication. Research Journal of the Institute for Public Relations, 31, 1–25. Pincus, J. D. (1986). Communication satisfaction, job satisfaction and job performance. Human Communication Research, 123, 395–419. Faghihi Pour, J. Faghihi Pour, S. & Chatrchi N. (2017). Paper: The Effect Of Employer Branding On Employee Discretionary Efforts To Mediated Engagement And Expectations Of Employees. Iranian Journal OF Public Policy IN Management; 8(26), 41-60. (In Persian) Rafferty, A. & Griffin, M. (2006). Perceptions of organizational change: A stress and coping perspective. Journal of Applied Psychology, 91, 1154–1162. Ruchika, B. & Prasad, A. (2017). Untapped relationship between employer branding, anticipatory psychological contract and intent to join. Global Business Review, 201, 194–213. Ruck, K. & Welch, M. (2012). Valuing internal communication: Management and employee perspective. Public Relations Review, 382, 294–302 Sarem, A.A; Khodadadi, M and Saidi, M., (2019). Investigating the effect of employer brand on brand culture with the mediating role of organizational pride in social security organization of Hamedan province. Brand Management, 6(3), 149-194. (In Persian) Sharma, N. & Kamalanabhan, T.J. (2012). nternal corporate communication and its impact on internal branding: Perception of Indian public sector employees, Corporate Communications: An International Journal, 17 (3), 300-322. Sinˇ ci´ c ´Cori´c, D., Poloˇski Voki´c, N., & Tkalac Verˇ ciˇc, A. (2020). Does good internal communication enhance life satisfaction? Accepted for Publication in Journal of Communication Management. Špoljarić, A. & Tkalac Verčič, A. (2022). Internal communication satisfaction and employee engagement as determinants of the employer brand", Journal of Communication Management, 26(1), 130-148 Tenenhaus, M. Amato, S. & Vinzi, V. E. (2004) A Global Goodness-of-Fit Index for PLS Structural Equation Modelling. Proceedings of the XLII SIS Scientific Meeting, 1, 739-742. Tkalac Verˇ ciˇc, A. (2019). Internal communication with a global perspective. In K. Shriramesh, & D. Verˇ ciˇ c (Eds.), The global public relations handbook theory, research, and practice. New York, NY: Routlidge Tsai, M., Chuang, S., & Hsieh, W. (2009). An integrated process model of communication satisfaction and organizational outcomes. Social Behavior and Personality: An International Journal, 376), 825–834. Turban, D. B. & Keon, T. (1993). Organizational attractiveness: An interactionist perspective. Journal of Applied Psychology, 782), 184–193. Varona, F. (1996). Relationship between communication satisfaction and organizational commitment three Guatemalan organizations. The Journal of Business Communication, 332, 111–140. Vaezi .M. Shaterian, M. & Kiani Salmi, S., (2020). Explaining and Ranking the Dimensions of Attractiveness and Promotion of the Employer Brand in Hoteling Industry in Kashan. Brand Management, 6(3), 149-194. (In Persian). Verčič, A. T. & Vokić, N. P. (2017). Engaging employees through internal communication. Public Relations Review, 43(5), 885-893. Verčič, A.T. Galić, Z. & Žnidar, K. (2021). The Relationship of Internal Communication Satisfaction With Employee Engagement and Employer Attractiveness: Testing the Joint Mediating Effect of the Social Exchange Quality Indicators. International Journal of Business Communication, https://doi.org/10.1177/23294884211053839 Verčič, A.T. Verčič, D. & Špoljarić, A. (2023). Internal Communication and Employer Brands, 9781032056807. Verčič. A.T., (2021). The impact of employee engagement, organisational support and employer branding on internal communication satisfaction. Public Relations Review, 47(2021), 1-7. Welch, M. (2012). Appropriateness and acceptability: Employee perspectives of internal communication. Public Relations Review, 382, 246–254. Wiley, J. W. Kowske, B. J. & Herman, A. E. (2010). Developing and validating a global model of employee engagement. In S. L. Albrecht (Ed.), Handbook of employee engagement: Perspectives, issues, research and practice. Cheltenham: Edward Elgar. Witt, L. A. (1991). Exchange ideology as a moderator of job-attitudes–organizational citizenship behaviors relationships. Journal of Applied Social Psychology, 21(18), 1490–1501. Yousf, A & Khurshid, S. (2021). Impact of Employer Branding on Employee Commitment: Employee Engagement as a Mediator. Vision, 1-12 Zarei, S. (2019). The mediating role of job attachment in the relationship between work-family conflict and perceived organizational support with the intention to leave the service in military employees, Counseling Culture and Psychotherapy, 37, 171-198. (In Persian) Zerfass, A. Tench, R. Verhoeven, P. Verˇ ciˇc, D. & Moreno, A. (2010). European communication monitor 2010. Status quo and challenges for communication management in Europe. Results of an empirical survey in 46 countries. Brussels: EACD & EUPRERA. Waezhi, M. Shatrian, M. & Kayani Salmi, S. (2020). Explaining and Ranking the Dimensions of Attractiveness and Promotion of the Employer Brand in Hoteling Industry in Kashan. Brand Management, 7(3), 169-129. (In Persian) Wetzels, M. Odekerken-Schröder, G. & Oppen, C. V. (2009). Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration. MIS Quarterly. 33(1), 177-195. | ||
آمار تعداد مشاهده مقاله: 316 تعداد دریافت فایل اصل مقاله: 402 |