ارائه الگوی مدیریت سردرگمی مشتری در خدمات بیمه پژوهشی مبتنی بر رویکرد نظریه داده بنیاد

    عمر رابطه مشتری، مطالعه موردی: بانک کشاورزی تبریز. مدیریت بازرگانی،8.3، 503-528

   روشندل اربطانی، طاهر؛ محمود زاده، احد (1396). طراحی مدل تبلیغات از طریق رسانه‌های اجتماعی به‌منظور تأثیر بر تمایل مشتریان، نشریه مدیریت بازرگانی، دانشکده مدیریت دانشگاه تهران، دوره 9، شماره 4، ص 763-786

             محمد پور، احمد (1392). روش تحقیق کیفی ضد روش، تهران، نشر جامعه شناسان، چاپ دوم

  نادری، علی؛ متاجی تیموری، فاطمه (1397)، بررسی تأثیر عوامل اجتماعی بر تقاضای بیمه عمر بیمه پاسارگاد استان تهران، هفتمین کنفرانس ملی کاربردهای حسابداری و مدیریت در صنایع ایران با رویکرد تدوین و توسعه سنجه‌های کسب‌وکار

Amir Hosseini,S.Roshani,F.Fathi,F.(2017).The Impact of Consumer Confusion on Decision-making and Loyalty to the Sportswear Brand, Applied Research in Sport Management,3(6),pp87-100. (In Persian).

  Asayesh, Hamid; Jalili Kamjoo, Seyed Parviz (2021) A Study of the Role of Political, Economic and Financial Risk Regimes in Applying for Life Insurance Scientific Research Quarterly, Year 36, No. 1. (in Persian).

 Bakhtiar Nasrabadi, Hossein Ali; Hasanqoli Pouria Souri, Tahmourth; Mira, Seyed Abolghasem; Vadahir, Abu

         Ali (2019) Development of Consumer Behavior Model in Research Life Insurance Based on Data Foundation

         Theory, Consumer Behavior Studies, Volume 7, Number 1, pp. 244-217.

Baier Daniel, Frost, Sarah. (2018). Relating brand confusion to ad similarities and brand strengths through image data analysis and classification,Springer – Verlag Berlin.

 Broilo, L. P. Espartel, L. B. & Basso, K. (2016). Pre-purchase information search: too many

             sources to choose. Journal of Research in Interactive Marketing, 10 (3), 193 – 211.       

 Bhattacharya,D & Saha, D. (2013). Consumer involvement profile incorporating the moderating effects of brand loyalty and brand trust, Asia Pacific Journal of Marketing and Management Review,2 (2), pp 23- 45.

Cheng Chieh Lu ,A .& Gursoy .D,(2015).A Conceptual model of consumer’s online tourism confusion

        .International   Journal of Contemporary Hospitality ,27(6): 1320-1342.

Creswell, J.W. (2012). Qualitative inquiry and research design. choosin among five approaches. California: Sage

Coothoopermal.Sachin & Chitoo, Hemant (2017) .The impact of consumer decision–making style on consumer confusion in Mauritius: An empirical analysis.International Journal of Consumer Studies .41.312-324.

Danieli Deh Hoz, Mohamoud;Allameh, Seyed Hasan; Seari,Ali(2018).Designing a Succession Model with data Approach Transformation Management Research Foundation, Year 10.Issue19. (In Persian).

 Danaeifard,H.Alvani,S.Azar,A.(2010).Methodology of Qualitive Research in Management

Research,Tehran,Safar Publication. (In Persian).

Danaeifard, Hassan; Emami, Seyed Mojtaba (2007). Qualitative Research Strategies, Reflections on Foundation Data Theory,

        Management Thought, pp. 69-97. (In Persian).

 De Mooij, M. (2019). Consumer behavior and culture: Consequences for global marketing and advertising: SAGE

               Publications Limited.

Ebrahimi,Abdolhamid;Aali,Samad(2016).The effect of relationship quality on customer behavioral responses at

          different stages of the customer relationship life cycle, case study: Tabriz Agriculture Bank, Business

          Management,pp. 503-528. (In Persian).

Edi, Mohammad; Shiri, Ardeshir; Mami, Shokoofeh (2020). Understanding the process of brand phobia formation

          among customers of insurance companies, Brand Management Quarterly Volume 7, Number 24, pp. 39-1. (In

          Persian).

 Eggert, A., Kleinaltenkamp, M., & Kashyap, V. (2019). Mapping value in business markets: An integrative

          framework. Industrial Marketing Management, 79, 13-2.  Electronic Monthly of Iran and World Insurance

          News (2021). Scientific, Specialized and Information Journal, No.15. (In Persian).

Ermec Sertoglu, Aysegul & Kavak, Bahtisen (2017).A more comprehensive view of consumer confusion: Scale  Development, Journal of international consumer marketing,pp 265-276.

 Hall-Phillips, A. & Shah, P. (2017). Unclarity confusion and expiration date labels in the United   States: A consumer

           perspective. Journal of Retailing and Consumer Services,

Jung Moon , Sun.CostelloJohn P& Mo Koo, Dong .)2017).The Impact of Consumer Confusion from eco-labels on

          negative WOM,distruct,and dissatisfaction, International Journal of Advertising,36:2,246-271.

 Johnson, Richard. Woolridge, W. & bell, Joseph R (2019).The Impact of Consumer Confusion on Mobile Self–Checkout Adoption; Journal of Computer Information Systems,pp:9-11.

Lune, H. & Berg, B. L. (2017). Qualitative research methods for the social sciences (9th edition ed). London: Pearson

            Education.

Kasabov, E, (2015). What we know, don’t know,and should know about confusion marketing. European Journal of

            Marketing,49,pp 1777-1808.

Ming Tsai, Juin. Hung, Shiu-Wan.Yang, Ting-Ting (2020). In pursuit of goodwill? The cross-level effects of social

            enterprise consumer behaviors, Journal of Business Research,pp350_361.

              -Matzler, Kurt. Bidmon, Sonja. Faullant, Rita. Fladnitzer, Marliese. Waiguny ,Martin.(2005),Dimension and

                           consequences of customer e-confusion in online buying behavior,pp1-14

Matzeler, Kurt. Stiger , Daniel. Fuller. Johann (2011).Consumer Confusion in internet-based Mass Customization

            : Testing a Network of Antecedents and Consequences,34: 231-247

Melnychuk, Yuliya . Chvertko, Lyudmila .Tetiana Korniienko,Oksana Vinnytska,Olena Garmatiuk,(2019).Analysis of

             the factors influencing the market of insurance services in life insurance;TEM Journal.Volume 8,Issue 1,pp

              201-206.

 Miqani, Samaneh; Amirshahi, Mirahmad; Danaei, Habibollah, Khadivar, Ameneh (2020). Designing a

             Comprehensive Pattern of Purchasing Luxury Branded Clothing in Iran Using Foundation Data Theory,

             Brand Management Quarterly, Volume 7, Number 24, pp. 41-1. (In Persian).

 Mohammad Pour,A(2013).Anti_Qualitive Qualitative Research Method, Tehran, Publication of Sociologists,

       P2. (In Persian).

 Mousavi, Mir Hossein; Khezri, Evin (2020). The effect of health shocks on life insurance consumption and economic growth in developed and developing countries, Insurance Research Journal, Year 35, Issue 4. (in Persian).

Naderi,Ali;Matagi Taymouri,Fatemeh(2018).Investigation the impact of social Factors on Pasargad life insurance demand in Tehran province,7th national conference on accounting and management applications in Iranian Industries with the approach of developing business criteria. (in Persian).

Roshandel Arbatani,Taher;Mohammadzadeh,Ahmad(2017).Designing an advertising model through social media in

           order to influence customer desire, Journal of Business Management, Faculty of Management, University of

           Tehran, Volume 9, Number4,pp. 763-786. (in Persian).

 Strauss, Anselm; Carbin, Juliet (2018). Fundamentals of Qualitative Research Techniques and Stages of Production of

            Background Theory, translated by Ebrahim Afshar, seventh edition, Tehran, Ney Publishing.(in Persian).

Soltaninejad, Asma; Morvati Sharifabadi, Ali; Zare Ahmadabadi, Habib; Jafarnejad, Ahmad (2020). Designing a

            Conceptual Model of Strategic Agility of Knowledge-Based Companies, Quarterly Journal of Parliament and

            Strategy, Year 27, Issue One Hundred and Twenty, pp. 121-95. (In Persian).   

Walsh,G.& Mitchell,V.W,(2010).The effect of consumer confusion proneness on word of mouth, and consumer satisfaction.European Journal of Marketing,44(6), pp 838-859.

Wobker,I.Eberhardt,T.& Kenning, P.(2015).Consumer confusion in German food retailing: the moderating role of

              trust.International Journal of Retail & Distribution Management,43(8):752-774.

Zhang, T. C. Gu, H. & Jahromi, M. F. (2019). What makes the sharing economy successful? An  empirical examination

              of competitive customer value propositions. Computers in Human Behavior,  95,27  

Yuwen Shiu,Jerry (2017).Investigating consumer confusion in the retailing context: the causes and outcomes.Total

              Quality Management& Business Excelle.