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Sorouri, Somayeh, Fathali, Somayeh, Emadi, Azadeh. (1401). A Move Analysis of Iranian English Language Institute Websites: Homepage and About Us. جلوه هنر, 6(3), 27-47. doi: 10.22051/lghor.2021.35448.1460
Somayeh Sorouri; Somayeh Fathali; Azadeh Emadi. "A Move Analysis of Iranian English Language Institute Websites: Homepage and About Us". جلوه هنر, 6, 3, 1401, 27-47. doi: 10.22051/lghor.2021.35448.1460
Sorouri, Somayeh, Fathali, Somayeh, Emadi, Azadeh. (1401). 'A Move Analysis of Iranian English Language Institute Websites: Homepage and About Us', جلوه هنر, 6(3), pp. 27-47. doi: 10.22051/lghor.2021.35448.1460
Sorouri, Somayeh, Fathali, Somayeh, Emadi, Azadeh. A Move Analysis of Iranian English Language Institute Websites: Homepage and About Us. جلوه هنر, 1401; 6(3): 27-47. doi: 10.22051/lghor.2021.35448.1460

A Move Analysis of Iranian English Language Institute Websites: Homepage and About Us

Journal of Language Horizons
مقاله 2، دوره 6، شماره 3 - شماره پیاپی 13، اسفند 2022، صفحه 27-47    اصل مقاله (364.5 K)
نوع مقاله: Research article
شناسه دیجیتال (DOI): 10.22051/lghor.2021.35448.1460
نویسندگان
Somayeh Sorouri1؛ Somayeh Fathali* 2؛ Azadeh Emadi3
1MA Student, Department of English, Faculty of Literature, Alzahra University, Tehran, Iran
2Assistant Professor, Department of English, Faculty of Literature, Alzahra University, Tehran, Iran
3PhD Student, Department of English, Faculty of Foreign Languages and Literatures, University of Tehran, Tehran, Iran
چکیده
This study examines how Iranian language institutes represent themselves in two pages of their institutional websites, namely, Homepage and About Us. Accordingly, this study aims at comparing and contrasting three formerly-established and three newly-established Iranian English language institutes in terms of their representation in the above-mentioned webpages. Swales’ model of move analysis (1990) within genre analysis was applied to dissect the Homepage and About Us pages of the two groups of websites. The analysis reveals that the websites of the two groups of institutes are similar regarding their Homepage and contain the same five moves. There are, on the other hand, some differences between the moves and steps in About Us pages of the former and newer institutions’ websites. The formerly-established institutes rely mainly on their long-lasting reputation to represent themselves, while the newly-established institutes represent innovative institutes conforming to the learners’ needs and expectations as well as offering some free services. It seems that newer institutes apply lengthier About Us pages to convince their learners of their capability to fulfill their claims. The results and models would be of high significance to language institutes businesses and to the researchers in genre analysis.
کلیدواژه‌ها
move analysis؛ language institutes؛ websites؛ homepage؛ about us
عنوان مقاله [English]
تحلیل حرکتی در وبگاه های مؤسسات زبان انگلیسی: صفحه ی اصلی و درباره ی ما
نویسندگان [English]
سمیه سروری1؛ سمیه فتحعلی2؛ آزاده عمادی3
1دانشجوی کارشناسی ارشد، گروه زبان و ادبیات انگلیسی، دانشکده ادبیات، دانشگاه الزهرا (س)، تهران، ایران
2استادیار، گروه زبان و ادبیات انگلیسی ، دانشکده ادبیات، دانشگاه الزهرا (س) ، تهران، ایران
3دانشجوی دکتری، گروه زبان و ادبیات انگلیسی، دانشکده زبان‌هاو ادبیات خارجی ، دانشگاه تهران، تهران، ایران
چکیده [English]
این پژوهش به بررسی شیوه های معرفی خود توسط آموزشگاه های زبان ایرانی، در دو بخش از  وب‌گاه‌‌های شان تحت عنوان صفحة اصلی و دربارة ما میپردازد. بر این اساس، هدف از این مطالعه مقایسه‌ و مقابلة تارنمای سه آموزشگاه زبان انگلیسی قدیم-‌التأسیس و سه مؤسسه جدید-‌التأسیس ایرانی در رابطه با چگونگی بازنمایی خود در دو وب‌گاه‌ اشاره‌شده در بالا است. مدل تحلیل حرکتی سویلز (1990) در درونِ تحلیل ژانر، به کار گرفته شد تا صفحة اصلی و صفحه‌های دربارة مای دو گروه وب‌گاه به دقت بررسی شوند. تحلیل ها نشان می‌دهد که وب‌گاه‌های دو گروه مؤسسه از جنبة صفحة اصلی و دربرداشتن پنج حرکت همانند، مشابه بودند. از سوی دیگر، میان حرکت‌ها و گام‌ها در صفحه‌های دربارة مای وب‌گاه‌های مؤسسه‌های پیشین و جدید تفاوت‌هایی وجود داشت. مؤسسه‌های قدیم‌التأسیس عمدتاً برای معرفی به شهرت و قدمت خود استناد می‌کنند در حالی‌که مؤسسه‌های جدید-التأسیس خود را مؤسساتی خلاق در انطباق با نیازها و انتظارات زبان آموزان معرفی می‌کنند که خدمات رایگان نیز ارائه می‌دهند. به نظر می‌رسد مؤسسه‌های جدیدتر، صفحه‌های دربارة مای طولانی‌تری دارند تا زبان‌آموزان شان را مجاب به پذیرش توانایی خود در برآوردن ادعاهای شان سازند. نتایج به‌دست‌آمده برای مؤسسه‌های زبان از جنبه تجاری و برای پژوهشگران تحلیل ژانر حائز اهمیت است.
کلیدواژه‌ها [English]
تحلیل حرکت, مؤسسه‌های زبان, وب‌گاه‌ها, صفحة اصلی, دربارة ما
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