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Rahimi, M., Mohammad Shafiee, M., Ansari Tadi, A., botshekan, M. (2019). A Comparative Study of Brand Valuation with Two Approaches of Earning per Share and Price to Sales in the Tiles, Ceramics and Cement Industries. Glory of Art (Jelve-y Honar) Alzahra Scientific Quarterly Journal, 6(2), 65-81. doi: 10.22051/bmr.2019.21748.1558
Mousa Rahimi; Majid Mohammad Shafiee; Azarnoosh Ansari Tadi; mahmoud botshekan. "A Comparative Study of Brand Valuation with Two Approaches of Earning per Share and Price to Sales in the Tiles, Ceramics and Cement Industries". Glory of Art (Jelve-y Honar) Alzahra Scientific Quarterly Journal, 6, 2, 2019, 65-81. doi: 10.22051/bmr.2019.21748.1558
Rahimi, M., Mohammad Shafiee, M., Ansari Tadi, A., botshekan, M. (2019). 'A Comparative Study of Brand Valuation with Two Approaches of Earning per Share and Price to Sales in the Tiles, Ceramics and Cement Industries', Glory of Art (Jelve-y Honar) Alzahra Scientific Quarterly Journal, 6(2), pp. 65-81. doi: 10.22051/bmr.2019.21748.1558
Rahimi, M., Mohammad Shafiee, M., Ansari Tadi, A., botshekan, M. A Comparative Study of Brand Valuation with Two Approaches of Earning per Share and Price to Sales in the Tiles, Ceramics and Cement Industries. Glory of Art (Jelve-y Honar) Alzahra Scientific Quarterly Journal, 2019; 6(2): 65-81. doi: 10.22051/bmr.2019.21748.1558

A Comparative Study of Brand Valuation with Two Approaches of Earning per Share and Price to Sales in the Tiles, Ceramics and Cement Industries

فصلنامه علمی پژوهشی مدیریت برند
Volume 6, Issue 2 - Serial Number 18, June 2019, Pages 65-81    PDF (905.89 K)
Document Type: Research Paper
DOI: 10.22051/bmr.2019.21748.1558
Authors
Mousa Rahimi1; Majid Mohammad Shafiee* 2; Azarnoosh Ansari Tadi3; mahmoud botshekan4
1Ph.D، student of Marketing Management, Faculty of Administrative Sciences and Economics، University of Isfahan, Isfahan
2Corresponding author Department of management, Faculty of administrative sciences and economics، University of Isfahan، Isfahan
3Department of management, Faculty of administrative sciences and economics, University of Isfahan, Isfahan, Iran, a.ansari@ase.ui.ac.ir
4Department of management, Faculty of administrative sciences and economics، University of Isfahan, Isfahan، Iran,
Abstract
Brands are seen as strategic assets whose value is highly correlated to the value of companies. The aim of this study is to compare two brand valuation approaches of listed companies in Tehran stock exchange in the tiles, ceramics and cement industries. The sample consists of 23 companies adopted in the tile, ceramic and cement industry in Tehran stock exchange during 2012 to 2016. The model used in this study is a partial and mix comparison of the three phases cash profit discount model with the price to sales model and the Earning per Share brand model. The results show that using Earning per Share approach for brand valuation, one can get more realistic value toward brand. It can also be formulated a model fitting to Iran stock exchange context with the financial parameters of the company, rather than the qualitative methods, in order to calculate the company's value and its brand.

 
Keywords
Price to sales approach; Earning per share approach; Tiles; ceramics and cement Industries; brand valuation
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