
تعداد نشریات | 25 |
تعداد شمارهها | 959 |
تعداد مقالات | 7,908 |
تعداد مشاهده مقاله | 13,381,388 |
تعداد دریافت فایل اصل مقاله | 9,504,802 |
1. | Design of Fuzzy Cognitive Mapping Model of Factors Affecting Personalized Advertising in the Sporting Goods Industry | |
دوره 1، شماره 2، مهر 2021، صفحه 213-230 | ||
Roghayeh Sarlab؛ Maryam Farid Fathi | ||
2. | Estimating People's Willingness to Pay for Team and Individual Sports Has the Service Quality Effect on It? | |
دوره 2، شماره 2، مهر 2022، صفحه 51-65 | ||
Roghayeh Sarlab | ||
3. | Factors Affecting the Branding of Sports Goods and its Relationship with the Purchase of Sports Goods in Schools | |
دوره 2، شماره 2، مهر 2022، صفحه 287-299 | ||
Roghayeh Sarlab؛ Mohammad Rasoul Khodadadi؛ Rasoul Asli | ||
4. | Study on the Marketing Mix of the Iranian Football Industry | |
دوره 2، شماره 1، فروردین 2022، صفحه 13-25 | ||
Roghayeh Sarlab؛ Zahra Alipour Nadinluoi؛ Nazila Mahmoudi | ||
5. | The Role of the Authenticity of Iranian Brands on the Emotional Attachment of Sports Goods Consumers, with Customer Bias as a Mediator | |
دوره 4، شماره 1، اردیبهشت 2024، صفحه 49-62 | ||
Roghayeh Sarlab؛ Nahid Darooghe Arefi؛ Maryam Seidler؛ Fateme Zare | ||